The Real Problem With Release Windows

2 Comments / Animation /

No, not Windows releases (sorry, as a Linux user I couldn’t resist), release windows. You know, those rules that studios impose that stipulate that a film has to come out in the cinema first, then on DVD a few months later, then on pay per view a few months after that and then lastly on regular TV? Yes, it’s the fact of life we all love to hate. Well, William Jardine over at A113Animation has had enough, of foreign release windows that is:

By this I don’t mean cases where the film comes out a few days later here in the UK than it does in America (as with DreamWorks’ upcoming Rise of the Guardians), nor do I, really, mean a delay of a month or less – although these cases seem a little pointless – what I’m referring to are the several month long, extended delays between the original US theatrical release, and whenever it eventually winds up elsewhere. With the best will in the world, the excitement and anticipation doesn’t quite hold over for four months.

Growing up in Ireland, I was well used to the delays we often were forced to endure until films made the trip across the Atlantic. That, however, was in the olden days; when films were only available on 35mm and VHS tapes from either side were not compatible (a technical glitch caused by the differing TV broadcast standards, not DRM or regional codes).

Today, things are quite different. For one, a lot of US cinemas use digital projection so no more 35mm stock to ship or even splice! Secondly, the global nature of the internet means that instant gratification is not only demanded, it is often necessary.

Take a look at the screenshot below, yes it is the good ol’ Pirate Bay (yo ho ho) and as you can clearly see, I have not only the option to download Wreck-It Ralph, I have options!

This is where the crux of the problem is. the way various licenses and rights work (it’s on a per country basis), they all have to be cleared in advance of a film being shown. That’s not to say that Britain has a slow process, just that movie studios have to copyright and clear everything they do. It’s partly out of necessity and partly out of stubbornness (a discussion for another time). All this is especially egregious when there is no need to redub the language tracks however.

Where William’s (quite excellent letter) strays is that he appeals to the studio’s sense of pride and the fact that it will be to the audience’s benefit (hahaha). As we all know, that’s worked, er, not so well in the past. Studios listen to money. William says that film franchises are “not just money-making machines”, except that that is exactly what you are. If you take away the money-making aspect, the films also disappear.

What the screenshot above represents isn’t so much people denying Disney revenue, it’s proof that Disney is denying itself revenue. If I’m in the UK, why wait the four months for the film to come out? The winter is cold and the nights are long. A quick download later and I’m watching the latest film.

The same goes for the DVD releases, I can safely say that I am much more likely to buy a DVD right after seeing a film in the cinema than months later (and thank goodness too, otherwise I would have a copy of The Last Samurai in my collection).

All of this makes even less sense when, as William points out, DreamWorks will have Rise of the Guardians playing within a matter of days. Disney has done similar releases too, so why the delay for Ralph? Perhaps it would be to the studio’s advantage to always have films ready to go in multiple markets at the same time. Sure, it may cost more, but isn’t that better than seeing people try to view it through other means; especially those that you don’t control or extract revenue from?

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Amazon Bets on Animation

1 Comment / Animation /

New business models is something that interests me. Thankfully, we’re living in the age of new business models as traditional become obsolete/irrelevant and new ones spring up to offer new delights and take advantage of new technologies. Online streaming of video content is one of these new business models. Netflix has shown that it can be easily accomplished with existing content and plenty of YouTube channels have shown some viability for original content (albeit of short length). So where to next? Why long-form original programming of course!

This remains the quote/unquote holy grail of programming. Many folks know that the internet already delivers great content but the ‘sit-up’ nature of web surfing determines the short length of the content. In contrast, Netflix has cornered the ‘sit down’ nature of traditional TV viewing. Can both ideals come together peacefully? Amazon is betting, yes.

Their Amazon Studios outfit (which I have discussed) has been soliciting ideas for a while now. At the time of the announcement, a brief Twitter discussion between myself and Brown Bag head Cathal Gaffney ascertained that the terms being offered ($55K upfront with a cut of merchandise thereafter) did not make economic sense for a traditional studio such as his.

It did, apparently, make sense for someone, because Amazon has announced [Cinemablend but ultimate link to The Hollywood Reporter, an organisation which doesn’t seem to want to cite a source] that their first animated series to be developed will be called ‘Supa Naturals’. Described thusly:

Supa Naturals is about two brash young divas whose lives revolve around shopping, and whom, it turns out, are humanity’s only hope for a defense against the supernatural.

Hmm, sounds, uh, interesting. Anyway, the fact that Amazon is willing to bet on the future with animation. Although the nature of the series is still very much unknown, I doubt it will be suitable for all ages. In stark contrast, Netflix is moving into original programming with House of Cards and a revival of the hilarious Arrested Development; both live-action.

Does Amazon see a potential that Netflix does not? Animation has proven to be an extremely popular form of entertainment that has weathered well over the past 20 or so years (in general if not on specific networks). Amazon’s sign that they are willing to take a risk with only their second announced series is surely a sign of confidence in animation’s ability to find an audience. While it remains to be seen what kind of quality the show has, if the current crop of animated content on the cable networks is anything to go by, it shouldn’t take much to get a foothold in the market.

Until then, I eagerly await the announcement of Netflix’s first foray into animation.

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Who Is Kickstarter Ideally Suited for?

Animation, Opinion /

Kickstarter is a great service and one that I’ve covered before in some detail, but recently I got around to thinking, just who is Kickstarter ideally suited for (from the animation world)? What got me started on this train of thought was a project that I’ll discuss in detail further down (that was brought to my attention by Amid Amidi), and after looking at it, I did spend some time perusing the other animation projects on the site but came away scratching my head.

The reason is simple, there’s a complete smorgasbord of projects on there and it’s hard to make a distinction between all of them (unless of course a major name is attached). However, what did become apparent is that there are a few main types of projects:

  • Pitches
  • Episodes/series
  • Short films
  • Production “sprints”
  • Feature films
Pitches

Starting with the pitches, they are basically exactly that; a Kickstarter to make something that will be used to convince someone else that the project is a good idea. I discussed one extensively in this post and was a bit harsh on the guy, but it was justifiable (and to be fair, we emailed afterward so everything’s cool). This kind most recently came to light with The Goon; essentially a very expensive pitch reel to be used on major studios. That’s great and all, but the budget for that film was astronomical, and a huge name was attached too. The vast majority of this kind of Kickstarter are of this variety; small, independent guys trying to find their way in the world. Kickstarter isn’t ideally suited to them for the precise reason that they’re using it in the first place; nobody knows them!

Episodes and Series

Moving up the scale, episodes and series are quite popular with many projects aiming to create either a single episode or a series of episodes/shorts. The budgets for these are generally higher but the production values tend to be larger too. These projects can be solicited by either individuals or small studios. One that I am familiar with is the one I helped back, the Vegtoons series. The Kickstarter was for one episode but the ultimate goal is an entire series with production being done by Cartoon Saloon.

These projects tend to have a lot more of the unknown about them insofar that what happens after the episode or series is created is sometimes undefined. At least in the Vegtoons instance, a series is promised. It should be noted that there is a lot of crossover between this category and the one above. Plenty of projects are for one episode in a potential series that can be used to gauge interest or as a proof of concept for an investor.

These projects are ideally suited to a small studio rather than an individual. The reason is simple; a studio would be in a more immediate position to get going should production commence. An individual would still need to find a studio and organise the production.

Short Films

The short films projects are very common with plenty of individual animators and collectives looking to get the funds necessary to complete their masterpieces. The scope of these projects varies but almost all are for funds to complete either the entire of the remainder of production. The latter coming almost always after the creator runs out of their own time/money to complete things in a successful manner.

These projects have even more unknowns than the series’. The reason, quite simply, is what happens to the short film after it is created? I saw one campaign that was simply looking for funds to enter a film in festivals! In any case, the reward of a short film is inevitably the film itself (either in a download or DVD). the economics of these campaigns are more than a bit blurry but at the end of the day they represent the closest approximation of creators interacting with their fans. Naturally there will be disappointments from time to time (I’ve heard noises about John K’s project potentially being one of them) but short film campaigns represent both the largest variety within the Kickstarter community and the closest point where creators and fans interact and meet each others needs.

“Sprints”

These projects are the odd man out of the other Kickstarter projects in that they are not complete projects. Rather, they are campaigns to complete stages of a project. The notion being that initial stages require less money and therefore fewer backers whereas the middle or final stages of production will require significantly more money and therefore more backers. The idea behind this structure is that word of mouth can build during production so that the largest potential pool of backers is acquired at just the right time.

Such a method can greatly enhance the success of a project, especially if the audience has yet to be reached. Michael Sporn’s POE film fell just short of funding but could well have been successful (on Kickstarter at least; he eventually received significant funds through Indiegogo) had he broken the production into more segments and run a campaign for each of them.

This method requires multiple visits to the ‘trough’ that may eventually run dry. That said, if a production is well run and keeps its fans informed and updated, there is little reason to suspect that they will stop supporting it. the TUBE Open Movie project is one such example; wherein it is being funded in stages but keeps its backers up to date on progress and even invites them to help!

Feature Films

This is, literally, the holy grail of campaigning. Getting a feature film funded is one of the most difficult tasks in the entertainment business. There are countless stories of independent filmmakers taking on multiple credit cards of debt just to get their films made. Professional investment is tricky and time-consuming and the results aren’t guaranteed (deals falling through, investor jitters, etc.) Kickstarter takes a lot of that out of the equation but it doesn’t help in the budgeting department. Animated feature films are still phenomenally expansive and successful Kickstarter campaigns have all been well below what a theatrical-standard feature film would cost.

Some have gone for the “sprint” route discussed above (the TUBE Open Movie is just one example) whereas others have managed to go the whole hog (Dick Figures) although in fairness, they were not going to maximum quality (or length). It’s hard to see how feature films can find a true home on Kickstarter as the costs are so huge and since only studios are likely to undertake one, they will already have sufficient abilities to raise money or at least talk directly to the people that do.

Is Kickstarter a replacement for traditional investment? No, but that isn’t stopping some people from trying, like this project. Granted, the $250,000 isn’t to finish the entire film, but it does represent a significant chunk of the cost of a film. Michael Barrier has a good opinion of Kickstarter on his website and Mark Sonntag chimes in in the comments with some thoughts that echo my feeling of Kickstarter when it comes to major films. That is, it’s hard to solicit funds from people for such a major project with little more than gifts being the reward. Equity makes people sit up and take notice, and the lure of a return is even better. One way that feature films could succeed on Kickstarter is to basically give everyone a piece of the pie. It’s something that may come along eventually, but for now, it seems that Kickstarter is off-limits to large budget feature films.

Conclusion

To conclude, it’s clear that Kickstarter really does help a large swathe of the animation community get their projects up and running. Unfortunately plenty of projects (both worthy and unworthy) go unfunded and perceived quality isn’t really a yardstick for success. Where Kickstarter seems to shine best is in getting physical objects into the hands of backers. Sending DVDs of a short is one thing, but funding DVDs of something that is already successful is another thing.

Take for example the webcomic Narbonic. Cartoonist Shaenon Garrity successfully funded two print volumes (proudly displayed on my bookshelf) through Kickstarter. She was able to take advantage of the fact that she was funding physical objects and the fact that Narbonic was a great webcomic with a devoted fanbase. Animators looking to use Kickstarter should take note; it’s much easier to raise funds when you already have an audience but when you do, Kickstarter can be a great tool to fulfilling your dreams.

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Fred Seibert Is On the Money (When It Comes to Copyright)

Misc. /
Apologies for the unrelated pic but it does highlight the uncertainty surrounding copyright by many people.

Fred Seibert is a guy I have a lot of respect and admiration for so it was quite surprising (and delightful) to see a post from him on the subject of copyright (something that is inexplicably fascinating to me). Fred’s post is actually a discussion/opinion on the news that Republicans in Congress released a paper in which they did a surprisingly good job of analysing the impact that copyright has and some of the myths that surround it.

I won’t go into the details because I want you to read the full post over on a regular haunt of mine, Techdirt. However, I do want to point out that Fred, being in the creative industries that he is, takes a very rational approach to the fact that copyright and the industries linked to it, are rapidly changing.

Rather than stick his head in the sand, Fred details, quite clearly, outlines why increased penalties and terms on copyright protection is detrimental:

….Completely aside from the fact that in this era of expansion of ease of sharing and distribution that more stringent copyright defense is the equivalent of putting up higher and higher anti-immigration fences along our borders, it just isn’t helpful to creative enterprise. Seriously.

And, we’re gathering the forces to realize that all the technological changes in our lives are *demanding* legal change.

A long time ago, copyright was the preserve of entertainment industry bigwigs and specialist lawyers. Today, everyone is at least familiar with the concept of copyright but unfortunately most do not understand the ramifications of the legal rights and restrictions it imposes on the person on the receiving end.

I’ve discussed the importance of copyright knowledge to animators and other creators before and I would encourage you to read up on it if you are not familiar with it beyond the basics. As Fred says:

What should you do? One, be smarter about the what’s what in the business you work in. And two, write your congressional representatives. Let them know what you think.

Be an informed citizen and creator. We are in the same era as those people living when the first Gutenberg bible was printed. They lived through the proverbial wringer; now it’s out turn.

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TANK Teaser

Animation, Independents /

Nate Hamilton has sent in a link to the teaser for his latest short film, TANK. The film is set when: “a boy finds a connection between his fish tank and a pond in the woods. There looms inside the pond, a giant amphibian.”

Nate has a production blog up which seems to be well worth following to see how someone goes about creating an independent film (hint, there’s a lot of work). In the meantime, enjoy the teaser!

 

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Guest Post: Most Memorable Animated Characters

Animation, Guest Post /

Today’s post is by guest, Stephen Gerard.  Stephen graduated from Salve Regina University in 2012 with a Bachelors degree in English/Communications.  Animation sparked his interest ever since he saw the movie Surfs Up.

With the exciting progressions in animation moving so rapidly, I thought it would be fun to stop and take a look back at the characters that were most memorable to me, specifically on the big screen. These characters are in no particular order, so feel free to arrange them sparingly in your mind and follow me on my journey as I retrace some of the most memorable animated characters of the last 20 years.

One of my favorite animated characters and a true legend to the animation world is Toy Story’s very own Cowboy. Created in 1995 by Pixar productions, Woody is one of the most genuine animations to this date. Seeing as Toy Story was the first fully computer animated feature film, history was indeed made. Woody being the most complex character to create, his name on this list was properly earned. Created by Pixar’s RenderMan, Woody has flown far and above his buddy Buzz Light-year this time.

The next character could come as a surprise to many of you due to his recent rookie status on the big screen. Produced in 2010 by Dreamworks Animation, How to Train Your Dragon’s Toothless is quite the dynamic character, as he spends most of his time hovering in the air.  Categorized as a Night Fury, Toothless is the rarest of all dragons. Though at first he was quite reluctant to use his strengths, by the conclusion of the movie his heroic acts land him safely on this list.

A memorable list of animated characters would not be proper without one that scared the fun out of you.  King Kong is the star of his movie, for good reason. Created in 2005, the movie features one of the meanest animated characters to this date. Wrecking everything in his path, Kong was no easy character to create.  With the program of Maya, the crew was able to achieve massive results, literally.  Seeing this one in theatre definitely had you jumping out of your seat.

Transition from King Kong, its important to note that not all over sized animated characters can be scary. Fighting off neighborhood crime and violence, Mr Incredible of The Incredible’s is a special father to say the least. Though he struggled to bottle in his super power strengths, he proved to be the hero that everyone needed. Produced in 2004, The Incredible’s proved to be one of Pixar’s most challenging projects.  The crew faced some difficulties when animating the cast of humans for CGI, but ended up creating an ‘incredible’ securing a 100 per cent success rate for the studio.

Last and not least we must mention one of the most beloved animated characters of our time. A big green monster of sorts, Shrek alongside his close friend Donkey, has helped animation lovers all over the world embark on a journey.  First created in 2001, who would have thought a big green Ogre would see so much success.  PDI/DreamWorks with the help of Autodesk’s Maya made a big contribution to the films various animation aspects.  From the looks of it now, Shrek’s infamy lives on as the most lovable monster out there.

So there it is; my list complete full of Ogre’s, superhero fathers, flying dinosaurs and monstrous primates. As animation practices continue to progress, we look forward to new and exciting characters in the future. With that so, don’t forget the classics!

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Top 10 Animation Anomaly List Posts From the Past Year

Animation, List /

Monday is normally a list day here on the blog, but today I realised that I’ve only been doing them for about a year. So here’s a review of the 10 most popular list posts based on the number of readers since this time last year.

1. The 7 Things That Made Adventure Time A Success

By far the most popular, in this post, I outline 7 traits of the show and the team behind it that have contributed to its success over the years. Suffice to say, there are still plenty of shows out there that could stand to learn from Adventure Time.

2. Four Signs We’re Possibly in an Animation Bubble Right Now

Just about this time last year, I took a look at whether the animation industry is, in fact, a bubble. The concerns are still there but after a year, the bubble shows no sign of slowing down.

3. The Top 7 Cartoon Cars of All Time

Yes, I did rank the top cartoon cars of all time.

4. 10 More Important Moments in Animation History

A very recent post, but one that looks at important events that have shaped the animation landscape that we know and love today. The last one proved a bit contentious.

5. British Cartoons From the 80s that Americans Sadly Missed

British cartoons were happening back in the 80s and sadly some didn’t make it across the Atlantic. Click through and enjoy the very Thriller-esque credits to Count Duckula.

6. 11 More Animation Blogs That Everyone Ought to Read

My friend Dave Levy posted a list of animation blogs that he reads and I added onto that post with 11 more that are a must in your regular animation blog reading.

7. Five Reasons Why The End of The Simpsons Will Be The Death knell For Animation on FOX

The Simpsons practically made the FOX network, but the demise of that show will herald the end of animation on that network as we know it today. This post outlined 5 reasons why that will happen.

8. 5 Predictions For The Future Of Animation

Although my clairvoyant abilities are, uh, unknown, I nonetheless predict the 5 big changes that are surely coming in animation in the foreseeable future.

9. The Top 10 Animated Movies on DVD of 2011

I looked at the DVD sales for animation content on Amazon.com and coming away thoroughly disappointed.

10. Grading the Disney Princess Magazine Covers Part 4

This particular post got the most visits, but is only one of a four part series. In them, I grade a series of faux magazine covers featuring various Disney female protagonists. Here’s parts one, two and three!

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Frederator Aims High With Cartoon Hangover and Bravest Warriors

2 Comments / Animation, Frederator /

Perennial innovator Frederator Studios is currently firing on all cylinders as they gear up for the big push to launch their latest venture, Cartoon Hangover. In times past the studio has been a prime online outlet for animation through their Channel Frederator series’ and with a close relationship to the former Next New Networks (now the YouTube Next Lab), it was inevitable that the studio would continue to play a role close to the forefront of online video.

Which leads us to Cartoon Hangover, which is described as: “the home for cartoons that are too weird, wild, and crazy for television. It’ll have you saying “What a #$@!?* cartoon!” but in the good way.” In other words, the kind of content you couldonly get away with on the internet; veering near the edge but trying hard not to leap over it.

The channel has been around for a while but it was only earlier this year (April 2012) that it began streaming animated content. In addition to the series discussed below, the studio also actively solicited for ideas and/or completed animation; Elliot Cowan being one who dutifully complied with the request for wild and crazy content.

However, what really makes Cartoon Hangover stand out that we bit higher than other animation channels on YouTube is the fact that they are betting on higher quality content than others. What I mean is that in addition to the short, silly stuff, they are also producing a few original series from established creators with fairly high production values (at least for those with a sole online presence).

Two of the series’ in question are Bravest Warriors and Superf*ckers. The latter (based on the comic by James Kochalka) has yet to premiere, the former premiered yesterday with the episode ‘Time Slime’:

Bravest Warriors is created by Pendelton Ward, erstwhile genius behind smash TV show Adventure Time and is traditionally animated (believe it or not). The first episode is fairly funny and shares similar themes and styles to Adventure Time, but what’s interesting is that outside of it’s short length, it is hard to differentiate it from a traditional TV show. The production values are there, the plots are there and the vocal talent is there for all to hear.

This is undoubtedly deliberate; although the upfront cost is higher, the payoff is in the longevity of the series. Cartoons from the 90s are still paying dividends almost 20 years later; there is little reason to assume that being streamed via the internet will change that in any substantial way. Heck, the presence of so much old content on YouTube itself should evidence enough of that.

How will the series pan out? At this very early stage, it is hard to say (as of writing, the episode has been up mere hours but has garnered thousands of views; no stats are available yet) but Frederator are normally quite good at getting the word out through Facebook, Twitter and Tumblr. In this regard, they are putting their experience with the Adventure Time tumblelog to good use.

Frederator have also been busy ramping up the ancillary revenue generators with T-shirts and comics. Both are designed to engage the fans and the strategy has proven to be very successful with Adventure Time.

What will be interesting to watch is not so much how successful the show is or indeed how many views it attracts but rather how the viewers behave and indeed, what demographics they fall under. This is the silent draw of online streaming, the ability to know much more about your audience. So much, in fact, that it would make a traditional broadcaster weep. No doubt the folks at YouTube and Frederator will be paying close attention to all those views in the weeks and months ahead to see exactly what viewers are watching and how they are reacting to the show (for example, writing blog posts about it).

What will make those months even more interesting is the premiere of Superf*ckers. Although there’s no date set (yet), the theme song and heck, even the title should point out that this series has a distinctly more mature tone. With Bravest Warriors aiming for a crowd slightly older than Adventure Time, Superf*ckers aims even older, possibly starting at the mid to late-teens. The strategy employed by Frederator and Cartoon Hangover is a bold one. They are muscling in on [adult swim] territory but lack the traditional TV presence.

How Cartoon Hangover plays out is still relatively unknown, however if successful, it will provide the blueprint for all other original web series for some years to come. Here’s hoping that’s the case.

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The Holy Grail of Channel 4 Idents

Animation /

The video below appeared on my tumblr dashboard the other day and if you remember my post from the other week, you’ll know that there was no way I could ignore it. It’s a (very complete) compilation of just about every form of ident that the UK TV network Channel 4 used for the first 20 years of its existence. At just under half an hour, it isn’t short, but it is somewhat magical to see how animation can form the basis for a strong brand identity and reinforce it hundreds of times a day.

 

 

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Piecing Together the Animation Studio Puzzle

Animation /

Via: Rotten Tomatoes

After a week of weddings, ‘Superstorm’ Sandy and general life upheaval, this blog is finally getting back to normal. In the course of my absence, Disney released Wreck-It-Ralph, a film about a video game character who’s fed up being the bad guy. The reviews have been quite glowing and it currently occupies the top spot at the box office (although that doesn’t mean everything). However, I am in no rush to see the film and in the course of trying to figure out why, it was that I began to look at the bigger picture, and tried ever so hard to fit Wreck-It-Ralph into it.

In any business, there is a goal, or multiple goals that companies and individuals aim for. They can be both long and short-term in nature but success is derived only by constantly progressing towards and eventually achieving them. In the case of an animated studio, the goals are multiple: create great content, make money, expand the business, and so forth.

But what if your business is already quite successful? What if you’ve already accomplished an awful lot, what do you do then? This appears to be Disney’s current dilemma. Walt, as everyone knows, was a fantastically driven guy. He was constantly thinking of ways to grow and improve his business but he did it through ways that are often sidelined today in favour of the quickie solution.

Without getting into too much detail, Walt rarely (if ever) grew the company through acquisition, preferring innovation instead. Compare that to today’s Disney Company, which just recently bought Lucasfilm, and previously bought Marvel Entertainment and Pixar. How do these acquisitions grow the business as opposed to bolting-on profits?

Thinking of Wreck-It-Ralph, where does it fit into the bigger puzzle? Where is the Disney Company actually going? It’s getting bigger, sure, but bigger doesn’t necessarily mean better and the ultimate goal (short of being the largest media company in the world) is startlingly unclear.

Compare that to DreamWorks. It’s a far smaller company and is heavily centred around its animation studio, but at least it seems to be going in a clear direction. Jeffrey Katzenberg is slowly but surely steering the studio away from being a strictly entertainment company and is instead attempting to meld both entertainment and technology; a strategy that is quite apt given the current ‘digital’ shifts in the industry.

For a company as large as Disney, it’s hard to zero in on the feature films as the engine of the empire, but they do play a critical part in driving the rest of the business (TV shows, merchandise, parks, etc.) and every single one should at least nudge the company towards its goals. However, with Ralph, it’s becoming increasingly hard (at least for me) to see what those goals are and how the film helps move the company towards them.

When Walt was alive, The Disney Company had some lofty ambitions and goals that it has sadly lost since then; becoming much more content to gun for short term successes, quarterly gains for the investors and betting on historically successful properties. The sad thing is that people who only look at the road in front of the car fail to see the curve that’s rapidly approaching; the same is true for companies.

 

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