Hype and excessive hype surrounds animated films these days. It’s an endless parade of marketing strategy and clever psychological tricks that leaves audiences constantly in a state of suspense. The good news is that we’ve finally reached a point where we can ignore it altogether.
Animation on a global scale is growing like never before. Unlike times gone past, there are now a multitude of local employment choices for animators in many countries. That said, America continues to be a draw for many foreign artists. I talked to Blue Sky animator Ricky Renna to find out why.
Although I tend to focus more on larger industry matters here on the blog, I’ve an interest in smaller issues as well. For instance, what kind of things affect the independent animation producer. Frshta Mangal currently serves as producer of the animated series Library of Horror. She took the time to answer some of my questions on some of the unique challenges that she’s faced as the project came together.
YouTube’s algorithm isn’t a friend of animation as of late. Changes announced a few years ago created a storm of protest from creators as they realised their revenues were at risk. Since then, things have failed to get better, and an analysis of the company’s method of delivering content proves that animation as an artform is not welcome on the platform.
Animation is making leaps and bounds as I write this. So far, 2016 is turning out to be a great year for variety in terms of choice and styles. Yet in relative terms, we’re still well within the comfort zone. Animation art is entertaining us, and amazing us, but are we being challenged?