3 Things To Bear In Mind From The Digital Domain Shutdown

By now you’ve likely read the regrettable news that Digital Domain has shuttered their Florida studio that was producing the company’s first feature film, The Legend of Tembo. It’s devastating news for employees and it will naturally be an economic loss to the locality and indeed the State of Florida, but today’s events do highlight a couple of things that everyone should keep in mind.

Maintain an Online Presence and Keep it Updated

I can’t emphasise this enough. In today’s very liquid, very mobile job market, maintaining an online presence is essential. Things like an online portfolio or demo reel will pay dividends if your next job is hundreds of miles away.

A blog or otherwise online journal shows continued personal development and a desire to move your career forward. Bear in mind that a tumblr of your art or sketches isn’t necessarily enough. Motivation is what employers look for and the more you exhibit, the better your chances will be.

Twitter and Facebook don’t count in this context. While they are good at communication, they don’t exactly convey any particular skill on your behalf.

And of course, keep everything updated on a regular basis. You can have the best portfolio/blog in the world but it it’s a year out of date, that says as much to an employer as it needs to, and it isn’t necessarily good news to their ears.

Maintain Your Contact List

Even more important than an updated online presence is an online real world presence. Contacts are what drive many industries and animation is no exception. Have a list of colleagues, co-workers, classmates, etc. and converse with them on a regular basis. Even a quick note to say hi is better than nothing. In deference to the above, twitter and facebook in addition to e-mails. phone calls and meetings work best in this regard.

Remember: It’s not who you know, it’s who know you. If your name is out there, the more people who know it, the greater your chance of you picking up another job is.

Be Prepared Financially

We live in a capitalistic society. Companies can go south for any reason at any time. The general rule is the larger they are, the harder they fall. Being prepared financially is an absolute must for anybody in the workforce. A good yardstick is at least 6 months salary squirreled away somewhere that can be easily accessed.

Some may wince at the idea of having to keep so much stockpiled, but the more you do, the greater your comfort zone will be in looking for another job. It also means that you won’t be under the same pressure to accept the first offer and can hold out for a better one if you so choose Once you find it, build that savings pile back up for the next time, because you can be sure you will need it again at some point in your career and you’ll be glad it’s there when you do.

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Gorgeous Gobelins Short: In Between

Coming via the also very awesome and talented Kt Shy is this short from French animation school Gobelins. We’ve covered some of their fantastic shorts here on the blog before and needless to say, this is another great one.

In Between tells the story of a young woman whose shyness manifests itself in the form of a crocodile who follows here everywhere and is impossible to get rid of. Very poignant but with great character chemistry. Enjoy!

 

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The Animated Things Club Ranks The Best Cartoons For Girls

Just one of MY go-to awesome female-led animated TV shows.

I just discovered the pretty cool Animated Things Club podcast the other day, but already it’s impressed me with the breadth of the topics. Needless to say, the latest one is the topic of this post. Yes, they’ve decided to look at what are the best cartoons for girls to watch.

Naturally that’s a mammoth task and co-host Suzannah Rowntree has wisely decided to break things down into manageable chunks. She’s also assembled a formidable list of qualifying criteria that covers all the bases. Essentially, she is rightfully looking for the best all-around show, not necessarily the one with the most female characters or most suitable, inspiring stories or themes. Nope, she’s seeking out shows that inspire girls with content above and beyond the mundane. That’s something that should be admired because a lot of the time, we look at a show as being appropriate for girls or otherwise aimed at them, but neglect to take everything into account. With that in mind, it’s healthy to remember that a show that’s good for girls can have a male lead. I’d argue that a well-balanced show is better than a one-sided one, but I’m getting off-track.

This week’s podcast lists those cartoons that didn’t make the list. The reasons are numerous but the gist of it is that while these shows are very good, they fall just that wee bit short. Brown Bag’s DocMcStuffins does get a shout out so that’s certainly a positive sign for the Dublin-based studio.

I eagerly await the rest of the series (and secretly hope that some of my favourites make the grade).

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Quick Poll: Are You Asked To Do Things You’re Not Qualified For?

Just a quick wee poll for today but it would appear to be a common theme running through the artistic professions. Today, the future Mrs. Animation Anomaly, who has a masters in Publication Design, was asked to become an animator despite having no previous experience or even the proper tools to do so.

This got me thinking, is it a common thing for artistic folks to be asked to do something they’ve either never done before or have no experience in? The reason I ask this is that most non-artisans seem to have little appreciation for the amount of effort and skills that go into even the most innocuous tasks. Even a quick perusal of Clients From Hell can provide proof of that!

As herself noted, people can go to school for years to earn a degree in animation but this particular client was expecting the completed job within half an hour!

Has this ever happened to you? Answer the poll below and fire off any stories in the comments.

[poll id=”13″]

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Dissapointing Winx Club Kinder Eggs

If you’re not familiar with Winx Club, just imagine My Little Pony x Barbie x 10 or just look at the picture above to start tripping. It’s an Italian animated TV show that centres around a group of female faeries and their magical adventures that’s been shown on Nickelodeon here in the States. The animation is average and the plots leave a bit to be desired, but on the whole, it’s a fun show in the same vein as DiC’s finest output.

Anyway, what brought the show a bit further to the top of my attention is a post over on the Escher Girls tumblelog that discusses a series of miniature figurines of the stars of the show that are being rolled out by Kinder, the brand of chocolate owned by Italian company Ferraro. The figurines themselves are below (you can click to get the full size):

Via: Escher Girls

The Escher Girls’ post discusses their poses in the context of supposed sexyness. However, there is something else that bothers me, and that is the fact that for the first time, the Kinder eggs are being genderised. That is to say, they are being classified through the oh-so-original use of pink on the packaging.

Well that’s subtle, isn’t it? Anway, the real insult is in the reason found at this site [in German]. It says:

Der Grund für diese Maßnahme? Erkenntnisse der Markforschung inspirierten kinder Überraschung dazu. Die besagen, dass sich Mädchen heutzutage nicht mehr in nur eine Schublade stecken lassen. Pink und Ponyhof ist ihnen genau so wichtig, wie Fußball und Frauenpower. Eigene Erhebungen haben diesen Trend bestätigt.

Or as a poor Google translation:

The reason for this action? Knowledge of market research inspired kids to surprise. Which state that girls today can no longer be stuck in only one drawer. Pink and ponies [for] them [are] just as important as football and girl power. [Our] own surveys have confirmed this trend.

Hmm, so basically the survey says girls like this stuff so it must be true, right? Well, things get even more blatant in the following paragraph:

Ob Blumen-Ringe oder bunte Armbänder mit Tiermotiven – das Basissortiment des Mädchen-Eies hält genauso klassische „Mädchensachen“ bereit, wie auch aktivierende Spielzeuge zum Werfen, Spielen und Malen, Puzzeln und Basteln. Genau die Vielfalt also, die sich die Mädchen von heute wünschen. Und genau die Bandbreite, die Mädchen mädchengerecht anspricht und deren Individualität fördert.

And an even poorer Gooogle translation:

Whether flower rings or bracelets with colorful animal designs – keeps the basic range of the girl-egg just classic “girl stuff”, as were activated for throwing toys, games and painting, puzzles and crafts. Exactly the variety that  the girls of today want. And just the range, [the] responsive girl needs [to] promote their individuality.

Riiiiiight, so giving them girly things that will encourage them to promote their individuality. Hmmm.

So what’s the real issue here? Is it the fact that Kinder have decided to split their audience? Is it the likely decision to accept a co-pro deal in order to do so? Or is it the fact that toys from saccharine shows like Winx Club couldn’t possibly be seen as as desirable to anyone except little girls?

The answer is really a combination of all of them. Kinder, as long established as it is, should know better, especially given the backlash against Lego and their attempt to market a line of girl-oriented sets. And animation studios, like Winx’s producer, Rainbow, should be less inclined to create shows that are so restricted in their possible appeal.

The Hub was all too lucky with My Little Pony and it would be sad if that was a fluke. There are plenty of common themes that can be explored in kids shows and there is little reason for a show like Winx to be so heavily biased. Kinder has no excuses whatsoever though.

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The Avatar Character Comparison – Aang

Continuing our series of posts on the characters in Avatar: The Last Airbender, we’re taking a look at Sokka this week. Needless to say, there are spoilers ahead.

While it may seem a  bit strange to put the main protagonist (indeed, the centre of the whole show) roughly halfway through the series of posts, it isn’t without cause. It’s simply because the characters to come share much in common with Aang and it is necessary to cover him before we get to them.

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More Proof That Animation Is Popular

Colour me surprised with this one because the latest company to set up an animation “studio” is in fact, a Formula One racing team. That’s right, McLaren have set up their own animation studio (with the heavy lifting done by Framestore) and have been running shorts before grand prix races in the UK over the last couple of months.

I found this out via a post on Skiddmarks and thought it was quite interesting that a major racing team in a sport with a fairly devoted fanbase (the casual ones among us gave up in the id 90s when overtaking disappeared and the cars started to sprout aerofoils like a third eye) would turn to animation to help boost their profile.

Sadly the episodes of ‘Tooned’ (geddit?) aren’t broadcast in the US (mainly because American’s like to race in circles and have a general dislike for Formula One anyway) but thankfully someone is putting them on YouTube. The first one is below:

What do you think? Do they do a good job of raising the team’s profile? Is their choice of animation over say, live-action appropriate? What exactly do you think the shorts are supposed to do besides entertain? Leave a comment below!

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The Place of GIFs in the Animated Fandom

Yes, you can probably guess who this is and what show she’s in. It is of course Mabel from Disney’s Gravity Falls and she’s doing something that’s pretty popular at the moment, that is, starring in a GIF. Now we all know they’ve been around for a while (25 years in fact), and they’ve since been elevated to a new art form with Cinemagraphs, but why are they so popular with fans? That’s what this post aims to find out.

You can see them for just about every show and film currently going all over the internet, although Tumblr remains a popular haunt with whole blogs devoted to the filetype; here’s a Gravity Falls example. They don’t seem to do much besides recap a particularly funny part of the show or a singular joke. A lot of them often include subtitles for what’s being said, since the GIF format lacks any sound. They don’t do much besides loop some animation, right? Yes, but that isn’t why they’re so popular.

If you think about fandoms and the activities they tend to engage in, the GIF makes a perfect addition. Fans like to discuss shows, sure, but more importantly than that, they like to discuss particular points about shows, i.e. favourite scenes, action shots, romantic embraces, and so on and so forth. A static image says a lot, but a GIF like the ones below say a lot more:

When you view them in that light, the spread of GIFs (and rash of poor ones) is much more understandable. The impetus for this particular post came courtesy of Anil Dash, whose love of GIFs is well-known, and who linked to an interesting article over at The Content Analyst where the use of the GIF as a content tool is discussed. The topic there was new reporting methods (the recent London Olympics in particular) but the point was that GIFs are becoming increasingly prevalent for reporting and discussion purposes.

For the animated fandom, it would appear that they are already ahead of the curve and are in fact, blessed by the limitations of the GIF format. Think about that for a second; GIFs must be relatively short (because they are downloaded, not streamed), they must be well made (because they are looped and a poor one is jarring to watch) and since they lack any sound, they are saved from being turned into annoyances or mini-AMVs.

They also serve as an important connection between the fans and the studio. Yet again, Adventure Time leads the way as the show’s tumblelog often gets in on the act, posting GIFs from the show as well as fan-made ones like the one below :

And here’s an example from Neon Genesis Evangelion, showing the transition from rough through to final animation.

Again, the value in the connection goes both ways with fans gaining from a feeling of importance, and the studio gaining from fans actively filtering and selecting their favourite scenes. All of this drives the engine that is the show and keeps it running.

In fact, you can find GIFs for plenty of old stuff too. Heck, I same across this GIF from the too-perfect-to-succeed film The Thief and the Cobbler:

What does that tell you? Well it should show you how awesome the animation in that film is. The visuals are gorgeous to be sure, but only when they begin to move does the real magic begin.

So what can we conclude from all of this? That GIFs are an important part of fandom of course! Long may they continue to proliferate the fandom landscape.

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An Impossibly Cute Short Called Amare by Katarina Antonic

Amare by Katarina Antonic is the kind of animation that makes me feel all warm and fuzzy inside. Gorgeous colours, lovely animation and a great set of characters. Bravo Katarina!

 

Check out the making of!

And check out here portfolio and blog! (click to embiggen)

Whoa! Holy [redacted]! Give me a minute to find my jaw that just fell on the floor!

Suffice to say, I think we’ve only seen the tip of the iceberg here 🙂

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A Response To Amid’s Post Concerning an Animator’s Brand

Amid over at Cartoon Brew has an insightful post that looks at Spike Lee and how he has managed to create a personal brand around himself and his company. Its a good post and Amid raises a number of questions. Rather than detailing it in an über long comment, I thought it best to write a full post instead.

How do Spike Lee’s thoughts fit into today’s animation world, where selling one’s creation to a TV network is often considered the pinnacle of success?

This a good point, although it really does raise the question of why selling to networks is considered the pinnacle of success. Surely the pinnacle would be to get a theatrical feature released, no? Perhaps it is, but that really is an uphill battle all the way if ever there was one and only a very select few ever actually achieve it.

Things are changing though. TV series are (slowly) disappearing, or at least becoming less prominent. In the near future, we’ll see a lot more branded online networks. Some will be personal brands and others will be more reminiscent of traditional networks that take pitches and so forth.

So as far as I see it, animators will more than likely have to get a personal brand together in order to be successful on their own terms. Plenty of them have already done so, like PES and Xeth Fineburg, so the concept is hardly new.

Is giving up control of one’s creation a prerequisite for success in our industry, or can artists who own their brands carve out successful careers?

That ties in nicely with the point above insofar that while that may be true today, where networks normally demand control in exchange for funding, the future is likely to be radically different. If you create, distribute and manage your own content via your own website, then you CAN control your own work.

Artists have also proved fairly apt at this already. Think of Bill Plympton’s Plymptoons or again, PES. Success can be measured in many ways and owning your own brand and success (in the generally accepted sense) are not mutually exclusive.

Can an artist sell a creation to a corporation, but still maintain the integrity of their personal brand?

This is a tricky one, mainly because it’s necessary to define a “personal brand” and what exactly would undermine its integrity.

Taking a simple example, if you were an animator who sold an idea to a network but they requested you change a few things like the language, or the tone, or the jokes, if you did, would that undermine your brand? What if they requested changing, say a minority character into a white character and you did. If you’re a member of that minority, is that selling-out?

The reason I bring these examples up is that they illustrate how difficult it can be to determine whether a brand is being undermined or simply making the right decisions. Determining the integrity of your brand will depend on how exactly your brand is defined.

At the end of the day, many people conclude that when you accept a project for money and money only, then you have undermined your brand, because that is supposed to stand for something, to give people an instant impression of your content and creation. By “selling-out” you undermine that immediately.

All of this rests on the creator whose brand it is. It is up to them to decide whether it is good practice to sell an idea and lose control. Artists like Bill Plympton decided not to, and they’ve managed to build an incredibly strong brand because of it. Bill decided not to participate in Disney’s Aladdin because he felt it would ruin his brand and in so doing, created the gold standard for decision-making against which all others will be judged.

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What About Apprenticeships in Animation Instead?

So there was a bit of a furrow last week as a post by Brodoof on Tumblr concerning the various “Art Institute” colleges run by the Education Management Corporation made the rounds (itself brought on by another story of an Art Institute teacher facing termination because he refused to comply with a policy to require students to purchase books). Anyway, it got me thinking about animation and education and whether or not it is being taught in the right manner. That is to say, is a degree or other kind of formally taught certification the best or even right approach to take and would apprenticeships work instead? Let’s look at the facts.

Animation Isn’t A Formal Skill

Now when I say ‘formal’, I mean in the very strictest sense. You can go to school and study animation. You can be called an animator by the studio or Guild and have a cert to prove it. But in the legal sense, there is no such thing as an ‘animator’. I draw this conclusion because as a civil engineer, that is considered a formal skill; one that is legally recognised when you become Chartered, or a Professional Engineer (PE) in the States.

Why even mention it? Well as the recently departed Tissa David once famously said, “Animation is….animation.” Absolutely anyone can be an animator, or a concept artist, or a background artist or a prop designer. Yes, you need the artistic abilites and some experience before you can make a career out of it, but the point is; you do not need a formal, legally recognised qualification to become an animator.

Now this isn’t to look down the nose at our favourite technique, but it does lead to the next point.

Certifications Are  Worth Much Less Than What They Are Sold At

If you receive a formal education in animation, you normally receive a sheet of paper saying as much. This piece of paper is accredited by someone so it guarantees a minimum set of skills to potential employers. So why are they almost worthless?

Well, this is America, where a degree from CalArts is ostensibly the same as a degree from another art school but in reality, the two aren’t even close. Pile on top of that the fact that portfolios are also a must for any graduate, and you have system that more or less cranks out graduates but leaves them little notion of what to do next. (I’m keeping in mind Elliot Cowan’s advice to graduates that quite frankly, should be known to them before they even receive their mortarboard.)

The real issue here is that employers like to see degrees and certs because it gives them a quick and dirty way of classifying job candidates. “You want this job? Sorry, you need a bachelors. Why? Because we’re too lazy/understaffed/pressed for time to properly grade you based on your employment history/portfolio.” This leads nicely into the next point.

Climbing the Ladder With Experience

Experience counts for a heck of a lot in the job market. Naturally graduates have next to none, so their options are extremely limited.. However, plenty of people (in fact, most of the really successful people) start at the bottom and work their way up the old-fashioned way. It’s tougher than slogging through 4 years of school, but the results are just as good for those who truly work at it. Once you get even a short way up the ladder, experience takes precedence over education in any job application.

Moving Away From The Current Approach

The current method of hiring a team for a project and letting them go once it is over is tremendously inefficient. Think of all the hiring and firing that must go on for such a system to function. How many man-hours and HR resources are spent acquiring workers, potentially training them and then letting them go just to repeat the cycle again.

Now think of the old days, when someone might enter the door of a studio and stay there for 20, 30 years or more! That’s unheard of today, but that person not only acquired a ton of experience over the years, they were normally pretty eager to share it to! The same practices continue today, but it is hard to build a rapport with someone if they are switching jobs every few years.

So what’s the solution?

The Proposal

The solution is a return to apprenticeships. The notion that younger animators and artists are trained by the older ones is a tradition that has dated back centuries. It might be tricky to implement, but there are numerous benefits for all involved.

 Why People (and Studios) Benefit

Firstly, the people. That should be obvious. Learning in a practical setting from someone who’s worked in the industry for years can’t be overlooked.

Secondly, studios benefit because they have a set of young artists who are trained and familiar with the studio setups, systems and methods. This is a priceless asset to have. Think of all the know-how that remains within the studio!

However, some sort of formal system for all of this to work. There needs to be set, recognised steps in the process so everyone knows where they are, how far they have to go and what is expected of apprentices. Furthermore, there needs to be mutual recognition among all studios for the system and its skills. Why do this instead of keeping everything in-house? Well the days of the career job are long gone. People will move around between studios as a result of the nature of the business. Wouldn’t it make sense if they all agreed on common skills to have? They stand to benefit too as they will be able to quickly tell what skills animators have.

Ah, but I hear you say, isn’t that what a degree does already? Well yes, but the difference is you must go to school for a couple of years and then start working. Sure, the likes of Disney run summer apprenticeships, but they are too short. Think about the old Disney days, when students might have worked during the day, gaining practical experience and then attended night classes to learn the finer techniques and concepts.

Conclusion

Art in any form is an astonishing skill to have. It’s an innate skill as much as it is a learned one, but with the recent controversies about art education, it makes more practical sense to acquire or hone skills based on an apprenticeship approach. At the end, not only will apprentices have the skills, they’ll also have the personal relationships, the work experience and a qualification to prove it all.

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