Moving Beyond Generic Animation Merchandise
You’re already familiar with what I’m talking about. You know, the generic animation merchandise offered by just about every independent creator and small studio out there. The T-shirts, hoodies, mousepads (do people even buy those any more?), mugs, etc. etc. with a logo/character/catchphrase emblazoned across the front in glorious, exalted fashion. They’re a dime a dozen, and are worth about just as much. So why do so many creators continue to flog them ? How can they move ahead to things that will sell better?
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