A good while ago, we wrote about how Cartoon Network was letting down its own fans by restricting the online streaming on their site to cable/satellite subscribers only. Unfortunately, that still appears to be the case, and the network, along with its hit show Adventure Time is all the worse for it.
The reason is simple, fans can’t [legally] view the latest episodes when they want to. If you don’t have a DVR or a cable subscription (as I don’t) then you’re basically out of luck. Besides torrents, there are plenty of site that will stream the latest episodes and they are only a Google away.
And This Hurts People How?
Well, David OReilly created an episode of Adventure Time that was broadcast last night and subsequently attempted to melt the internet but was fortunately unsuccessful. That said, plenty of fans in the hours afterwards attempted to view it and were out of luck.
Cartoon Network doesn’t have it on YouTube and their aforementioned full episode streams on their website aren’t open to everyone. The result? Fans willing to dilute their own viewing experience by accessing crappy streams. As OReilly himself notes:
Fans, so pious is their love for Adventure Time that they would rather watch a shitty compressed stream that isn’t even the right colour than wait for Cartoon Network to rerun it. Nobody gains from this.
The Kicker to The Whole David OReilly/Adventure Time Saga
The kicker to all of this is the fact that nothing can be kept offline any more. Heck, the episode was even leaked prior to its airing on the network itself. Sure, Cartoon Network realise they have a winner, but they also fail to realise that with such an explosive show, they need to be on top of handling it when it goes off.
With a big event like this, attention and demand will be concentrated at around the time that it is first made available. You can capitalise on that, but only if you are ready for it.
How does Cartoon Network gain from people watching illegal streams? They don’t! Plain and simple. However, that being said, there is no logical reason for them not to offer legal streams on their own sites or YouTube channel. How many views could they have gotten if the episode was available immediately after it was broadcast? Half a million? One million? More?
Given the recent success of Bravest Warriors, it’s fair to say that the Glitch is a Glitch episode of Adventure Time could easily be at over a million views by now (<24 hours later). Anything that Cartoon Network could have gained from those views is gone; either spread amongst the streaming sites or lost to unauthorised downloads.
How To Counteract It
What really irks this forward thinker though is that they could counter it so, so easily. They could simply put the episode up on YouTube for 24-48 hours for starters. They could harvest views on their site without necessarily damaging the ratings of reruns later on. They would gain the exposure and potentially drive more people to check out the older episodes which, thankfully, are now on Netflix.
They could also have it available to buy. Again, no sign of that less than 24 hours after broadcast.
Where’s the associated value-added merchandise that we discussed just the other day? Why is there quite literally nothing except the episode available except for the tidbits that David OReilly himself has been posting and tweeting about? The man knows a thing or two about nurturing fans and its sad to see his expertise being completely ignored.
The entire saga should be used a lesson so that people can learn how not to react when something this big hits the internet.