2012

Robot 6 on Why Anime Companies Have Been Dropping Like Flies

Yoinked from: Robot 6

Admittedly I’m not really an “otaku” or into much Japanese media besides anime but thankfully a few people I know or follow on twitter are, so it’s a shout out to Faith Erin Hicks for the tip on this article.

Posted on the Robot 6 blog over on Comic Book Resources is a surprisingly balanced analysis of exactly why things in the anime industry are in a state of flux at the moment. The entire post is definitely worth a few minutes of your time, even if you’re not really into anime or manga.

The gist of it is that thanks to the internet, so-called fansubs of anime series’ are being made available (through illicit means) well before established companies or even the rights holders can do the same.

The post takes a good look at this and why certain companies (such as ADV and Tokyopop) have gone south in recent years, namely being forced to market content that otherwise wouldn’t be economically viable as well as being restricted in terms of adapting to new delivery systems.

What it comes down to is this: It doesn’t matter how much it costs you to make a product; you can only charge what the market will bear. The way out of this is to offer the iffy manga and anime at a low cost, which generally means digitally, and put the premium content onto physical media at a premium price. If people just want to get their weekly fix of some second-rate anime, but don’t want a special edition to treasure forever, well, let them watch it via streaming media, sell some ads, and make some money you wouldn’t have otherwise. This also solves the other structural problem in the anime industry, the delay in getting shows to foreign markets, because digital is obviously faster than physical distribution. Just as water seeks its own level, consumers will find what they want. The only question is whether they get it from publishers or pirates, and publishers have a lot more choice than they realize. Most of the people watching bootleg anime won’t pay $30 for it anyway—that’s not a lost sale. But put it online, throw in some ads, maybe paid memberships for the hard-core fans who want higher quality and fresher content, and now that anime is making money from new viewers.

This is the crux of the issue. The reluctance of studios and networks to adapt to the market in order to better serve consumers is the real reason people are becoming “pirates”.

The important lesson is that consumers will do what they want. You can educate them, coerce them and entice them. But at the end of the day, if they can get something that you are either unwilling or unable to provide, they will look to other means, even if it means becoming a “pirate”.

This scenario contains lessons for the American animation industry. Being as expensive and complicated as it is to produce, is it wise to stick to the old, established ways and watch as your customers leave you behind? Why are shows like My Life as a Teenage Robot only coming out on DVD now? Why are they still not online (in the legitimate sense)?

These are all questions that studios and animators should be asking themselves. Are you catering to the changing market, or are you clinging to the old ways? Is that downloaded short film a lost sale? Or is it a sign of an under-served consumer?

The anime industry is just one of many that is undergoing similar issues, they are not unique. What is interesting though, has been what anime companies that have responded have done.

Smart localizers are catching on. Crunchyroll, a former pirate site that has gone mainstream in the sense of going legit and paying its content providers, seems to be doing quite well with streaming anime. Digital Manga has formed the Digital Manga Guild, which publishes enjoyably trashy yaoi manga digitally for less than the cost of a print volume and keeps prices low by using amateur translators. Viz is making the boldest move of all, putting Shonen Jump magazine online at a relatively low price and posting episodes of the top six series in within two weeks of their Japanese debut.

This ultimately means that:

The speed scanners will still beat them to it—for now—but…..manga and anime fans are basically decent and like to support the creators. Given a legitimate, inexpensive alternative, and a bit of education, many if not most will do the right thing.

This is true of any consumer. They are all for the most part, decent. if they weren’t, we would have seen at least on major studio go bankrupt by now. Be nice to them and they will reward you in return.

The Robot 6 post concludes with this great quote:

….by charging champagne prices for a beer product, anime and manga companies are sinking their own ship, and they don’t need the pirates to do it for them.

American studios take note.

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Grading The Disney Princesses on Magazine Covers: Part 2

Continuing this series of posts (part one if you missed it), where we look at a series of faux magazine covers created by the Petite Tiaras tumblelog that feature the various Disney Princesses.

Princess Aurora in Glamour

Glamour magazine has a title that pretty much says it all, but does the Princess live up to the standard? from the official description, Glamour is:

…a magazine that translates style and trends for the real lives of American women. Our award-winning editorial covers the most pressing interests of our 12.4 million readers: from beauty, fashion and health to politics, Hollywood and relationships. We’re often optimistic, always inclusive, beyond empowering and can always separate the Dos from the Don’ts.

Our readers live for fashion, live for beauty and most of all, live for Glamour.

For the most part, it is a good match. Aurora’s story is compelling, and the tale and all that surrounds would certainly be useful in a magazine like Glamour. There’s a good dose of style content and there are personal articles in there too. Living up to the billing are the articles that provide advice to the reader.

Overall: B+ (if only because she’s asleep for a good portion of the film)

Arial in Seventeen

Seventeen magazine in each issue:

…reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day.

So “young women” in this case presumably means “teenagers”. Arial is perhaps the most well known of the Disney princesses for being a rebellious teenager so naturally Seventeen would be the perfect fit. Is this the case?

Yes, it is. The cover is filled with a good mix of kiss-and-tell stories, “best of” lists, advice and tips and tricks on how to do things.

Overall: A+

Belle in Jalouse

Well, this one is certainly the odd one out thus far. Jalouse magazine is French in origin and originally:

…conceived as a Jalou family idea that a totally young magazine, for the young and by the young, was essential to complete L’officiel, has been the magazine for the trendy in crowd in Paris for its daring and contemporary editorial positions since 1998. Devoted to women from 18 to 30, looking for an avant-garde view that shakes up preconceived ideas, Jalouse constantly innovates.

So it’s an über trendy fashion magazine for any girl who dreams of living in Paris and is looking for a sophisticated alternative view from established publications.

Naturally, Belle is French, so that part makes perfect sense. The rest of the cover seems to live up to the concept. There are plenty of fairly mundane articles that undoubtedly have a special twist and are likely to be more comprehensive in nature than some of the other publications featured here.

Overall: A-

Stay tuned for part 3 with Jasmine, Pocahontas and Mulan

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5 Hanna-Barbera Shows That Really Should Be Turned into Movies

We’ve had the Smurfs, Yogi Bear, The Flintstones and The Jetsons all make it onto the silver screen, but the Hanna-Barbera library is much more vast than these popular titles. What other properties from the past could be brought back to life with a tasteful big-screen adaptation? Let’s find out.

1. Huckleberry Hound

Via: Yowp

Seriously, eejits are all the rage in movies, especially ones who succeed despite all the odds (a role Will Farrell plays quite well). Huckleberry Hound is ripe for the picking. He’s the ultimate nice guy that even Steve Carrell can’t touch. His film would make a nice turning point towards more character driven entertainment with some physical humour thrown in for good measure.

2. Top Cat

Via: Yowp

Technically this one has already been done in Mexico, but there’s still more then enough room in the crowded US market for a wiseass cat and his gang of misfits. What could a possible plot be? How about a diamond thief accidentally dropping a diamond in Top Cat’s alley. Hilarity ensues as our favourite feline has to evade the thief and the law in order to return the diamond to its rightful owner.

3. Jonny Quest

Via: First Showing

This one is quite literally begging to be made. Action and adventure are all to common in TV shows but once you get to the big screen, things get a bit sparse. Tintin arguably fills one void, but he isn’t Jonny Quest. It’s time to see him in his own film, I mightn’t even mind if it’s live-action!

4. The Snorks

Via: 3DM3

If The Lorax can be made as good looking as it is, there’s no real reason why the Snorks can’t get a similar treatment. Bonus points for updating the concept beyond the horrible 1980s plots of the TV show.

5. The Perils of Penelope Pitstop

Via: Patrick Owsley

This is cinema gold. A [supposedly] rich Southern belle who drives a very fast car constantly being pursued by her evil cousin who’s after her inheritance. You can almost see the crappy live-action “update” now; starring Reese Witherspoon as Penelope and Hank Azaria as the Hooded Claw.

Yuck.

How about an animated version instead, complete with all the physical humour and squash and stretch that it deserves. Not too sure about including the Anthill Mob though. Why were they always following her around?

So that’s what I’ve come up with. Can you think of any others?

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Character Sundays: Spike The Bulldog

Today’s character of discussion is one that should be immediately familiar to almost anyone who watches cartoons.

Spike the Bulldog first appeared in the 1941 short, Dog Trouble, where he gave both Tom and Jerry a hard time. While that was his first appearance, it wasn’t until 1944’s The Bodyguard did we hear him speak.

Spike represents the stereotypical bulldog, immensely strong, undeniably tough and with an extremely sour humour to boot. Throughout his appearances, Tom is constantly getting on his nerves while Jerry often wins his protection.

With the introduction of his son, Tyke, things take another turn as the plot often revolves around Tom and Jerry interrupting Spike and Tyke, for which Tom is almost always on the receiving end of Spike’s foot.

Spike is essentially the voice of reason within the series. He attempts, sometimes pleading for, a degree of sanity from the other two. While he is not Tom’s foil to the degree that Jerry is, he is not averse to resorting to Tom’s methods when necessary.

Spike is very obviously the next logical step in the progression of cartoon animals, as witnessed and explained by Poochie the Dog in the Simpsons episode, Itchy, Scratchy and Poochie. Together, the trio of Tom, Jerry and Spike form a trio that effectively cancel each other out but at the same time, are always playing catchup to each other.

As far as bulldogs go, does Spike represent the epitome of the species?

Of course not! Bulldogs are well known for their mild temperament.

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A Few Awesome Kim Possible Expression Sheets

Coming once again from the Art of Animation tumblelog, here’s a few more lovely looking Kim Possible expression sheets. It’s these kind of sheets that always intrigue me. Animators excel at displaying emotions purely through visuals. Oh sure the voice actor has a large part to play as well, but sheets like these only confirm that animators are essentially actors, no different from their live-action brethren; portraying emotions and actions in ways that evoke feelings within the audience.

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Why The Intern Pandemic is Bad for The Animation Industry

Note: I simply use this to illustrate a typical animation-related internship. I do not mean to imply that Blue Sky enagages in dubious behaviour when it comes to their interns.

Via: Blue Sky Studios

The impetus for this post was on Cartoon Brew a few weeks ago, which in turn was inspired by a book, Intern Nation, that quoted another Cartoon Brew post from a good while before that. It concerns internships, a concept that a lot of college graduates are familiar with in the United States.

Interships have become prevalent throughout many industries, not just animation. On the surface, they offer benefits that parties on both sides can stand to gain from. The intern obviously gets observational experience to put on their resume, and the company gains time as the interns perform non-project-related tasks that would otherwise consume paid employees’ time.

That is in the ideal world, however and there are plenty of stories of interns who were coerced into working long hours, performing actual work and and often for extended periods of time (many months or more).

This post isn’t so much about abuses within intern programmes, rather it is an analysis of how the prevalence of interns within the industry could potentially hurt it in the long run.

The problem is that interns, whether they do productive work or not, contort the economic realities of the industry. If an intern is strictly an intern and simply makes tea or shuffles paper about, then their impact is limited to slivers of time that the company could only reap benefits from in the very long term, read: a year or longer.

Interns involved in production, on the other hand, can dramatically distort costs because as anyone whose taken a managerial accounting class will tell you, what counts as a ‘cost’ is entirely up to management.

Take for instance an animator’s base salary. It’s paid (traditionally) on a per foot basis, i.e. the more animation produced in a given timeframe the more the animator gets paid. Now, when you look at how much it ‘cost’ to produce that animation, most people would factor in the animator’s salary and any materials used. What a lot of people neglect to consider is overhead; things like building rent, heating/cooling, electricity, etc. that were all used in production but can not be directly applied to a particular production.

Where interns distort this when they work on a production is that they create the actual work, but they only account for the costs associated with the overhead and any materials used, they don’t get paid so that cost is not accrued by the studio.

Why does this matter?

Salaries are often the largest single cost category for employers.

If a production uses even two interns on the production, the cost of said production will be proportionately lower than if two animators were hired. Now you might say that this is an isolated case, and so what if it is. However, what if it’s extended to the entire industry? If every studio decided to hire even one or two employees less than necessary per production it doesn’t take a genius to conclude that we’re talking about a lot of people.

“But certain areas wouldn’t be viably able to produce animation without interns”

This may be true, but again, interns distort costs so much, that that is precisely why certain regions cannot produce animation, or rather, cannot appear to produce animation in a profitable manner.

When it comes to the cost of production, the use of interns will naturally result in a lower overall cost, but the problem is that the difference isn’t “saved” as studios might have you believe. Their fixed costs will remain the same whether they hire the additional persons or not because they have to be paid even if no animation is produced at all! The cost to employ an animator is considered a flexible cost that is applied to the production and would (and should)  be ultimately paid for by the client.

The ultimate result of utilising interns for production is that the supply/demand nature of the job market is also distorted. Anyone willing to perform work for free will displace someone who will only work for compensation. This drives the mean salary of animators lower as they are forced to work for less than they would otherwise have. The difference is, again, not “saved” by anyone, it ends up in the economy somehow, the problem is that, ethically, it is sufficiently suspect.

So the crux of the problem is that either the job market is too willing to accept unpaid labour or that the various clients out there are unwilling to pay the amount that they should for a given production.

My suspicion is that it’s a mixture of both, a vicious cycle if you will. With people willing to work for free, studios and networks can use the resulting lower costs to argue that such and such a production is only viable if interns are used. This is patently false.  The cost should be what it ought to be and the client could either take it or leave it. Extracting free labour benefits them in the short term, but harrangs the overall economy and industry in the long term.

 

 

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Miyazaki’s Castle in the Sky Shatters Tweets Per Second Record

Snapshot from a larger infographic featured on Silicon Republic

I saw this today and can’t help but be amazed. A ~26 year old movie managed to shatter the tweet per second record during a broadcast in Japan. Now you could say that it’s in its natural environment, but one can’t help but wonder how such an old movie managed to garner so much attention. If anything it’s proof that good films can generate discussion man years after their initial release.

 

 

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5 More Myths About Animation

This morning while perusing my feeds, I stumbled across a post on the Topic Simple blog entitled “Top 5 Myths About Animation“. It’s a nice post that’s short and simple and focuses on the process of animation more than anything else and is well worth reading.

However, animation is so much more than just the actual nuts and bolts. It’s a wonderful technique that creates fantastic moving art for all to see. So here are 5 more myths about animation that go above and beyond the five in Topic Simple’s post.

1. Animation is a genre

Plenty of awards, stores and lists make animation out to be a genre. If this were true, then every animated film would be the same, which blatantly isn’t the case. There are all kinds of animated films, from musicals to horror and everything in between. Animation is far from a genre, but is sadly often treated as one.

2. Animation is just for kids

This myth may have held more ground in perhaps the 1930s, but not any more. There have been times when adult-friendly animation has been scarce, but it has always existed, ever since The Flintstones first popped up on TV. Today, there’s a wide range of animation that’s geared solely towards adults, and it’s all broadcast friendly too!

3. Hand-drawn animation is dead

Toy Story (and Pixar in general) are normally noted as being the film (and studio) that wrote the death warrant for traditional, hand-drawn animation. Again, this is far from the truth. Yes, Disney shuttered their unit, only to open it up again. CGI has been a hit with audiences, but it remains to see how long its legs are. Traditional animation has evolved to take advantage of technological progress with the likes of Toon Boom, etc. providing plenty of software that can be utilised to enhance hand-drawn animation. Don’t bury this technique just yet, it’ll be around for a long time to come.

4. Only the big studios make animation that’s worth watching

In fairness, the big studios do have an advantage in terms of scale and budgets, but that doesn’t mean that anyone with a great idea is relegated to the rubbish heap. Great animation has always been made on a shoestring budget, from the early TV stuff put out by Hanna-Barbera to Sita Sings the Blues by Nina Paley. Meanwhile blockbusters with massive budgets like Sinbad the Sailor crash and burn. Cost and quality are not as joined at the hip as this myth would have you believe.

5. Animation is not a viable career choice

This myth is one of the more prevalent ones among those not in the know, i.e. not working in the industry. A career in animation is just as viable as any other. Oh sure, it has its pitfalls just like any other, but at least artistic skill is easily carried an highly transferable, unlike say, civil engineering; which is more secure, but whose technical skills aren’t very transferable at all.

Animation is a fine career choice, provided one is willing to work hard to achieve success, just the same as one would want to be  in any career.

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Grading The Disney Princesses on Magazine Covers: Part 1

You may have already seen these floating about the internet recently. Created by (I presume) whoever runs the Petite Tiaras tumblelog, they’re quite an interesting collection.

Are the magazine a good fit for the characters though? This 3-part weekly series of posts aims to find out.

Snow White in Vogue

Vogue is described on the official Conde Naste site as:

America’s cultural barometer, putting fashion in the context of the larger world we live in- how we dress, live, socialize; what we eat, listen to, watch; who leads and inspires us.

From its beginnings to today, three central principles have set Vogue apart: a commitment to visual genius, investment in storytelling that puts women at the center of the culture, and a selective, optimistic editorial eye.

Vogue’s story is the story of women, of culture, of what is worth knowing and seeing, of individuality and grace, and of the steady power of earned influence. For millions of women each month, Vogue is the eye of the culture, inspiring and challenging them to see things differently, in both themselves and the world.

So does Snow White fit into that kind of magazine? Perhaps not. She is not really a cultural figure per se and her story is far from the usual high-society gossip that one would expect from the pages of Vogue. The cover itself is good, but it does completely neglect any aspect of the fashion scene for which Vogue is [in]famous for.

Overall: B-

Cinderella in ELLE

Surprising enough because she’s facing away from the reader, Cinderella is the cover girl for ELLE magazine, whose mission is:

…to influence women’s whole lives, helping them to be chic, smart, and modern. With intelligent, in-depth writing and a razor-sharp curation of fashion that is at once aspirational and accessible, ELLE’s readers and users are building not just personal style, but personal power.

Cinderella does fit this, for the most part. The stories touch on aspects of fashion with a strong emphasis on the women behind them. Cinderella herself is an aspirational story, as she overcomes the difficulties of being imprisoned in her own house to marrying the prince.

Overall: A-

Tinkerbell in InStyle

Tinkerbell is one of the most well-known Disney characters and has endured and progressed far beyond the original Peter Pan movie.  Featuring on InStyle magazine, which according to the official description has:

…emerged as the world’s premier media brand in celebrity, style, fashion, beauty and beyond. InStyle takes a uniquely fun and inviting attitude towards celebrity style in all its forms including its flagship magazine which reaches an audience of 9.6 million readers each month.

Tinkerbell is most certainly a celebrity in this day and age; being a merchandising powerhouse for Disney and a star in her own movies. InStyle is a good fit for her. She’s a fun character with a positive attitude and it is fair to say that she’s more than just a little bit sassy. This magazine cover is fairly accurate, with a “53 Great Outfit Ideas” article, a few personal articles and even a recipe guide to round it out.

Overall: A

More to come next week in part 2, including Aerial, Princess Aurora and Belle

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