This time last year, I speculated that the ‘You’ part of ‘YouTube’ was about to become as irrelevant as the ‘Music’ part of ‘MTV’. As it turns out, that speculation has turned out to be correct. Unfortunately, the future looks even more gloomy for independent creators for an even more troubling reason.
Every fan loves to express their devotion to their favourite show, film, or comic. Now more than ever, they have a plethora of ways of doing so too, which wasn’t always the case. Not only is a wide variety of merchandise available, but it isn’t limited to what’s in the toy aisle either. There is however, one area where current merchandise seems to fail, and that’s when it comes to being appropriate for the workplace.
It’s that fabled time of the year, when the entertainment industry gets itself into a tizzy about shiny objects handed out to people for their efforts over the past year. It’s an exciting period to be sure, and the rumour mill is rife with who will win what, and who got snubbed this time, etc. etc. For all the season’s entertainment value on its own though, I’m giving awards season a miss this year, and the reasons aren’t as straightforward as you might expect.
Erin Esurance was a mascot created to sell that most exotic of products: car insurance. She was a radical step away from the more traditional mascots and was given suitably contemporary marketing to appeal to buyers. Unfortunately she performed a little too well, and was pulled for a rather embarrassing reason.
What if an animated feature film was released in parts on a weekly basis? What are the benefits to this strategy?
For all the awesome and inspirational animation on the internet, why does it remain there and how come we don’t see its influence on TV or movies?
With the success of Despicable Me 2, we are unlikely to see a slowdown in the number of animated sequels heading out way.
The marketing campaign for Monsters University was undoubtedly novel and innovative but would the film have been as successful without it?