Asides

Could The Toyota Production Process be Applied To An Animation Studio?

Via: Edmunds Inside Line

The title of the post is a serious question. Would it be possible to take the world-renowned Toyota Production System and augment it so that it works within the confines of an animation studio?

Before you comment, take note that it has been applied to a hospital in Seattle, so yes, it can apply to service industries too.

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A Puke-Inducing Animated GIF From The Simpsons

Well, not really puke inducing, but certainly fairly shocking when one considers the quality of the animation. It’s pretty poor. The movement is too rigid, the women is just a short cycle followed by some actual movement and as someone on tumblr pointed out, the effects on the alien look about 10 years out of date. It’s kinda sad to say you’ve seen better quality in a student’s animated film than on a primetime show like The Simpsons.

Is this what The Simpsons has become? Apparently so, even in its early days, at least the animation was honest. Klasky-Csupo was a young studio getting off the ground and the studio in Korea was having teething problems finishing the animation, so the blatant errors can be excused. Today though, with 20+ years of experience, there is no real excuse for poor/lazy animation.

In addition to that, how about the joke? Have a peek at the clip below from Al Jean and Mike Reiss’ short-lived 1990s sitcom, The Critic and see if you can’t spot something familiar.

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DreamWorks MUST Remain Independent: The 7 Reasons Why

 Via: Wikipedia

Although DreamWorks Animation is already independent, it does distribute it’s films through Paramount, who in return, collect a fee from the gross receipts. Such an arrangement has worked well until now, just one short year away from the end of the current agreement.

There has been a lot of talk about DreamWorks being either acquired or selling itself to a larger corporation as a way to ensure its survival. Of all the big guns, only Warner Bros. seemed likely as they don’t already have a theatrical animation division but the noises from inside that company suggest they are not interested. The question is: Why would DreamWorks feel the need to be part of one of the larger studios anyway? The answer is money, but instead of analysing that reason, I offer you X reasons why the studio must remain independent.

  1. Katzenberg is not a quitter. He built DW up from nothing and I doubt he would like to sacrifice his independence to be under the boot of a board of directors again. He’s taken the company this far, there are few reasons why he can’t take it further.
  2. When you’re number 2, you try harder: Yes, it’s an old Avis slogan, but it rings true. If you’re number 2 in the market, you will try harder than the leader when it comes to your products. DreamWorks isn’t quite there yet, but last year’s How To Train Your Dragon was infinitely superior to Toy Story 3.
  3. It’s been done before: Back in the late 40s, a relatively small animation studio lost their distribution deal with RKO. They managed to haul a distribution team together and form Buena Vista. A distributor I think you all should be familiar with.
  4. An independent keeps everyone on their toes: As an independent, you have to do your best every time.That means others must compete on at least the same level of quality. If one player ups their game, everyone must. Corporations have a habit of getting comfortable in their shows which can lead to a stagnation of quality.
  5. The money is in the long tail: Walt Disney himself knew it was better to create a good film that would be popular for a long than one that would be a flash in the pan. Good films make money for decades after they’ve been paid for. DreamWorks can rely on this for income provided their films are up to scratch (see point 4)
  6. It’s a tougher road , but the ultimate rewards are better: No-one likes to take the hard road, it’s more work for what appears to be less reward. However, that burden of responsibility will ultimately result in a stronger company as everyone shares in the responsibility for success.
  7. It affords more freedom to experiment: Right now, on the cusp of the digital revolution, DreamWorks has the freedom to go in directions that were never possible before. As an independent, it has the freedom to try and experiment with new distribution and sales models to see if they work. DW can has the chance to become the industry leader in the digital age, an opportunity that should not be passed up.

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Is Too Much Emphasis Placed on Making An Animated Film Adult-Friendly?

Via: The Guardian

The other night I was at a house where one of the little ones was watching a film, which happened to be Gnomeo and Juliet. Although it was never a darling of the critics, the film went on to do respectably well at the box office and presumably thereafter.

While it is not the most sophisticated animated film ever released (and the short clips that I saw certainly didn’t enamour me), the little girl who was watching it was completely enthralled. She loved it, and apparently watches it almost every day.

She doesn’t care about poor writing, bad direction or even the reliance on toilet humour. Nope, she loves the film because she thinks its funny.

Clearly Gnomeo and Juliet is precisely the kind of film for kids. It doesn’t promise any grand, over-arching themes and sly adult humour that Pixar does, and that’s OK. It’s intended audience will never know the difference anyway.

Plenty of great animated films have been released over the years that are loved by adults and children that have no mature jokes whatsoever. So do we, as adults, perhaps place too much emphasis on making animated films cater to both adults and children? Is it possible to create an animated film that does without the jokes that only adults will snicker at?

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Hayao Miyazaki: His FIlms In His Own Words

Hayao Miyazaki imageEmpire Magazine has a surprisingly insightful interview with Hayao Miyazaki which contains his own thoughts on his movies over the last 30 years or so.

Well worth a read for choice quotes like this:

Why did the lead character have to be female? Well, it doesn’t look truthful if the guy has power like that! Women are able to straddle both the real world and the other world — like mediums…..It isn’t the swordplay that Nausicäa is good at, it’s that she understands both the human world and the insect world. No animals feel danger in approaching her; she’s able to totally erase her sense of presence, existence. Males, they are aggressive, only in the human sphere — very shallow! (Laughs) So it had to be a female character.

H/T to Eddie White for tipping me off with his tweet 🙂

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It’s Now 10 Years Since the World Was First Spirited Away

 Via: Inside Pulse

Today marks ten whole years since Studio Ghibli first shared Spirited Away with the world. Thus far it is the only foreign film to win the Academy Award for Best Animated Feature, which says a lot about it and its success with foreign audiences.

Spirited Away is one of my favourite films for the simple reason that it has a lot going for it. A great coming-of-age story, a quirky yet layered set of characters, fantastic animation that stays true to traditional methods while incorporating digital technology and a superb score by Joe Hisaishi all combine to make it a very enjoyable film yet at the same time remain an emotional tale.

Its hard to believe its now 10 years old but it is. A true testament to the deftness and skill of Miyazaki and Studio Ghibli. John Lasseter also deserves an honourable mention for handling the better than usual English dub.

Oliver Good over at The National has a nice write-up on how Spirited Away helped break the mould for Japanese movies.

 

 

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Patrick Stewart Likes Animation

Telling The Wrap, Stewart says:

Right now my feeling is that the greatest innovations in cinema are being made in the world of animation. There’s such a diversity of work that’s being done. So when there’s a chance to take part in this new wave of great filmmaking, I like to take part in it.

He gets a free pass on the whole “celebrity voice-actor” thing because he is, in fact, a great actor in the classical sense who can add just as much to a performance with his voice as his movements.

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