Brave Review: Merida is Not The Feminist Heroine Many Were Expecting

Via: Nerdy Feminist

“You’d better say it was excellent.”

Such was the direction I received from the fiancée for this review. However it is something I simply cannot do for the entire film. For parts? Sure, we’ll get to those in a minute, but as a whole film, Brave is very good, but it isn’t excellent; there are simply too many areas where it comes up short.

First, the good stuff. Yes, the scenery really is as good as it looks. Pixar has done a superb job in replicating rural Scotland, complete with the wild open spaces and the intimacy of the woods, that provides ample eye candy throughout the entire film. Perhaps it is because of my bias (I’m from the part of Ireland that is just as, if not more, wild and rugged) I was entranced by the scenery for the entire film. Well done to Pixar for doing their homework!

Now onto the not so good stuff.

The Plot

The plot, while fine as a concept, stutters in execution. Pitting daughter against mother isn’t entirely original, but at least the ancient Scottish setting was a new twist. Sadly that doesn’t come to pass. Brave can’t decide if it’s a serious drama or a comedy. In the end it tries to be both and thus becomes a film of two halves. I’ll let you guess which half sustained my real interest and which was accepting of my superficial attention.

Unlike How To Train Your Dragon, Brave makes the mistake of proclaiming to be a dramatic film but whereas the latter makes no bones about its comedic side, Brave feels like its being funny in order to hide something and one can’t help but suspect that its to do with the removal of Brenda Chapman halfway through production that caused the, quite frankly, lazy use of comedy to patch up the hole left behind.

The Animation

While the background and scenery animation is superb, the same can’t be said for the character animation. Yes, Merida’s hair is stunning, but that is merely a distraction. Every other character seems to pop around as if on a very heavy dose of caffeine and once the action kicks in, I simply could not have been reminded of Shrek at a worse time.

Characters were simply far too jumpy, case in point is the royal family’s housekeeper (the one that, uh, hides the key in that place). As she runs through the castle and finally gets to the kitchen, there is no grace in her stumbles. They speak nothing of her character, she could have been anyone and the effect would have been the same. What differentiates Pixar from DreamWorks at this point? Nothing to be honest, DW at its best could easily pull off character animation as, if not more, graceful than Pixar has in Brave.

The Characters

This is the acid test for Brave. It was intended to be a ‘different’ Pixar film, one with a female lead, a princess, and a setting in Scotland; all traits that Disney itself would have used in the past. The film was marketed as such with a heavy emphasis on how Merida was something different from what we had seen before; a teenager, a rebel and so on.

Sadly, all the characters are stock for a Hollywood film.

There’s the idiotic father, the prim and proper mother, the rebel teenager and the three triplet boys who are simply incapable of doing anything good. While the father and the boys are merely filling comedic space, the mother and daughter who are the focus of the film, should have been much more complex.

For all the hubbub about Merida being Pixar’s first feminist, there is little evidence that she is anything more than a spoiled child who is in need of a life lesson or two. If anything, it’s Merida’s mother who is the strong female in the film, being more than capable of stopping the men right in their tracks, especially her husband!

Merida attempts to make a case for finding her own way, but with such an emphasis on ‘fate’ and placing your future in someone else’s hands, namely a [redacted spoiler],she spends more time being led down the garden path and having her decisions made for her than discovering them herself. She’s not the strong female protagonist that many (including myself) were expecting.

Even the other princesses in the Disney films seem to come off as stronger characters. Jasmine was coy enough to play along with Jafar to help Aladdin. Ariel knew what she wanted but really had to work in order to win over the prince. Belle had to work at the Beast fairly hard and overcome many obstacles to save the day. Merida on the other hand, simply has to reverse what harm she did and follow the steps laid out for her, and that isn’t a particularly difficult task.

Once the big change comes about, the Queen instantly becames a different character, an unlikeable character, a comedic character. She isn’t the same and the change dramatically shifts the tone of the film, for the worse. Yeah, there are a few genuinely loving moments, but I just couldn’t shake the fact that the queenias an innately funny character. A shame really because her serious side could have easily been kept while keeping the humurous side to her transformation to a minimum.

Conclusion

Pixar has been one of the most successful animation studios over the last 25 years. They’ve been knocking out hit after hit after hit on a more consistent basis than anyone else before them. Many have proclaimed that each new film has the potential to be the first Pixar ‘flop’. Cars and Cars 2 were certainly not the critic’s favourites; in a sense they are ‘critical’ flops.

The reality though, is that we are seeing Pixar slowly slide into mediocrity. They set the gold standard for films and unfortunately for them, everyone else is catching up. Toy Story 3, Cars 2 and now Monster’s University represent Pixar slowly cashing in its goodwill chips at least DreamWorks make no bones about using sequels to make money. Expect to see Pixar films doing well, but to become increasingly ordinary; the spread of the Disney corporate machinery is inevitable after all.

Brave is Pixar trying too hard. It’s fine to portray the film as an epic with a strong female lead but when you’ve built your brand on delivering on your promises, it’s devastating when you come up short. Brave was the first Pixar film where I lost interest during the screening. I was expecting so much more from a studio that has proven the ability to deliver, and it almost hurts when to see a film with such a great premise come out half-baked.

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What To Do After Graduating From Animation School

Via: Wikia

Having travelled the world, Australian animator Elliot Cowan is well-placed to offer advice, and his latest blog post is no exception. In it, he details no less than 19 things that graduating animation students should do now that their structured life of goofing off studying has come to an end.

There is next to nothing I can add to this excellent post that is more than worth your time reading, whether you’re a fresh graduate or not, but suffice to say, doing something is better than doing nothing.

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4 Reasons Animated Shorts Will Soon Reign Supreme

Over at the TAG Blog (which in turn got it from Comic Book.com) Steve Hulett offers 5 very good reasons why animated shorts are apparently coming back into fashion with major studios:

1) Shorts provide a continuity of work for employees who might otherwise be laid off and move on to the competition.

2) They are added value for the features to which they’re attached.

3) They provide valuable training for up-and coming board artists, directors, and writers.

4) They help keep well-loved franchises alive and viable between the ninety-minute tent poles.

5) They can be magnets for shiny gold statues that studios covet.

I wholeheartedly agree. Shorts accomplish all of those and more! Here’s a few reasons why shorts will soon reign supreme in terms of volume.

1. Attention spans are ever dwindling

If the rise of the internet has proven anything, it’s that attention spans are getting ever shorter. Sure, people can still sit down for a full feature film, but on a day to day basis, media and entertainment is being delivered in ever smaller doses. The short is ideally positioned to take advantage of this. Taking a break to watch a quick 7-9 minute short is much easier as opposed to a half-hour TV show. Besides, small screens like phones and tablets, give shorter content an advantage when it comes to ability to watch.

2. There are cost efficiencies with shorts that even TV shows can’t match

Shorts (when done right) can quite literally be pumped out; Next Media Animation in Taiwan is proof of that. Sure, the quality is questionable, but they do take things to extremes by getting stories out literally within hours. For better quality stuff, 2-3 weeks was the standard back in the day and there’s little reason why that has changed since then. In any case, South Park has been known to cobble episodes together in under a week but then they focus much more on plot than actual animation.

On top of that, characters, scenes and layouts can be re-used ad naseum. By keeping things simpler, shorts derive most of their cost savings from not having to come up with new locations, characters, props, etc. In addition, what is created is used many more times than for a TV show and so the cost of creating something can be spread out over many more episodes, thus lowering the contribution cost to each short.

3. Bandwidth is growing, but it isn’t there just yet

The inevitability of the internet as a distribution channel means that we’ll all have to get used to loading bars, in the short term. Bandwidth will eventually expand to allow for near-instantaneous streaming/downloading for the majority of consumers, but for now, short content will stand to benefit, as it can be downloaded much quicker. Expect to see this scenario continue for a few more years to come.

4. History likes to repeat itself

When cinema first got started, it seemed fairly obvious how people would make money, but it still took a bit of time before things like the states rights markets disappeared and the studio-distributor-theatre model developed to collect and transport revenue. Where we are right now is a similar situation. Making money from content on the internet is still being worked out, with many various models being tested. It’s much easier to test one with a short than with a TV show or film. Shorts dominated the animated cinema until Snow White in 1937 and it is highly likely that shorts will dominate the internet until someone turns a real profit with a feature film.

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Linux Bronies? 6 Examples That They Do Exist

Bronies come in all shapes and forms, but one of the more niche categories has to be the ones that are also Linux nerds. While Linux is well-known for the devotedness of its fans (even more so than those in the cult of Apple) it’s still a bit of a surprise to see them interested in something as saccharine as My Little Pony.

Anyway, here’s what some of them get up to when they blend their favourite OS with their favourite show:

Themes

Linux is endlessly sutomizeable and the two main websites KDE Look and GNOME Look are more than happy to oblige with Pony themed items for your computer.

Wallpapers

Don’t know what /dev/null is? You clearly aren’t be a Linux nerd.

Putting cutie marks in Bash.

Bash is a command line shell (read: text-based interface) for Linux. This purports to put the cutie mark above into the window.

Memes

You knew this one had to exist didn’t you.

Everything!

A co-ordinated desktop is a pretty desktop.

Naming your host

Very important this one, spotted over on the My Little Pony subreddit, dedicated to Linux Bronies.

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Criminal Enterprise or Under-served DVD Market?

Often the scourge of the entertainment industry, so-called “pirates” are often singled out as the single greatest threat to its very survival. The usual brush used to tar them paints them as high-level criminal enterprises with highly sophisticated money-laundering operations and connections to real criminal activities such as drug running and prostitution. Back in the day, they mainly produced counterfeit DVDs and video tapes but have since moved into cyberspace and make use of zombie computers to support their networks.

All this ties into today’s post insofar that the decline of DVDs as a medium for content distribution has also meant a decline for these enterprises. Much can be said for the move into cyberspace but many a fan knows the difference between, say, The Pirate Bay and a dodgy website crammed with ads and a suspect video player requesting you download “special” codecs in order for it to run. This is a lesson I saw my brother learn the hard way with approximately 8 hours of his life that he’ll never get back spent cleaning up the resulting mess.

Yet people continue to buy DVDs. My theory is that streaming works fine for people who simply want to see something, but when it comes down to the stuff they really like, the concept of ownership is very hard to substitute. With that in mind, TV shows and films continue to come out on shiny plastic discs for people to watch at their leisure. Which leads us to the impetus for today’s post:

Yes, this is the entire series of Avatar: The Last Airbender available in a complete boxset. Now most American fans will have their suspicions immediately aroused because they know that the series never came out as a single boxset; only as three separate “books”. This is all before you notice the non-latin text adorning the back cover or the notable lack of a Nickelodeon logo.

This boxset retails for $30 on eBay (no, I won’t link) whereas the official season sets retail for about $30 each. That’s a huge difference in price. Where does that difference come from and why does that matter?

The first thing the studio will say is that these DVDs don’t include the cost of the show. That is true, but the way networks and media companies are structured, that’s only the half truth. The cost of the show is borne by the network itself, who then license it to their home video arms for DVD distribution. Those licensing costs aren’t cheap and make up a decent proportion of the official sale price. Second is the fact that this boxset is being sold direct from the far east, also the point of manufacture. There is no middlemen a la distributors or the distribution arm of Viacom, another source of expense as they take their cut. Lastly is the retailer themselves. Amazon knocks about $9 off the list price which in essence represents the extra efficiency they’ve managed to squeeze out through their distribution and sales systems. Anyone else (traditional retail outlets included) will absolutely stick to the $39.95 retail price because anything lower will eat into their profit margin.

Now you could argue that these knock-offs are missing the special features like making-of videos, commentaries etc etc. but they are simply the icing on the cake for most fans and die-hards. Would the average consumer be willing to trade off the loss of the extra features for a 66% discount? I’d hazard a guess that most would.

So in reality, these knock-off DVDs are less of a representation of criminal enterprise as they are an under-served market at the hands of inefficient interests. Nickelodeon could no doubt sell a series boxset for $30, if it wanted to. However with so many fingers in the pie from manufacturers to distributors to retailers, there are an awful lot of vested interests who would rather see high-priced individual boxsets that prop them up rather than a product in the consumers best interests. Much the same in how Maryland vineyards can’t sell their products online because distributors put up a political fight to keep their 35% take.

So where does that leave the above boxsets on sale today? In a gray area unfortunately. Yes they are for sale and do represent good value, but they are unofficial. Money generated from their sale (and you can guarantee that there are profits being made) are not flowing back to the rightful people or corporations, regardless of the political stance you take on content and copyright. That is clearly not right or fair, but then neither is the rigid, inflexible nature the DVD market and requisite distribution operations.

Animation could benefit greatly if superb series such as Avatar were allowed to be sold at the level that the market demands. A lot of free-wheeling economics I know, but if you thought the series was popular now, how much more popular would it be if a lot more people could own and experience the show that they love.

While it’s easy to dismiss all fans as freeloaders, you’ll be glad to know that on the reddit thread discussing the set, the original poster was actually admonished for buying the set, and fans went even further to severely downvote the post with a link to where they bought it. So it’s not simply a case of fans willing to break the rules for a cheap deal, they really do care about the show and do prefer to go through official channels. One post even pointed out that simply downloading bittorrent files caused less damage to the creators than buying actual, physical discs from shady overseas operations.

All in all, a tough case to analyse and an even tougher one to rationalise. Fans should be catered to, and clearly barring the unnecessary costs imposed by the network and distribution channels, someone has found a way to profitably sell DVDs for far less. Fans would benefit and clearly Nickelodeon would benefit too, however in this case, they receive not even a penny. Sure it’s breaking the rules, but it’s a lost sale in the real sense, and any businessman worth his salt hates to see money pass him by because of his own actions.

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Dreamworks Want Us To Be Producers

Over at Daily Disruption is an interesting interview with DreamWorks’ head of enterprise technology, Kate Swanborg, in which she discusses the role of technology within the company and how it affects their relationship with consumers. All in all an interesting read but what is truly worth taking away from it is a quote from right at the very end:

I think that one of the most exciting things that we’re seeing is the idea that, as a consumer, I can actually create. I can go and start creating characters and imagery. Now, of course, at DreamWorks Animation we go and identify the best artists and engineers on the planet, and that talent is still critically important. But mobile technologies are really allowing the consumers to take those wonderful assets that are created and bring them into their whole lives and actually become producers in their own right.

Now that got the cogs in my head turning. Does she mean that the advances in technology mean that consumers will soon be creating content on a par with the studio, or as I believe, she wants us to use their characters in our own creations?

The reason I’m guessing the latter is because she talks about the narrowing gap between content producers and consumers. The idea is a novel one, but it does completely ignore one aspect of content: copyright! Of course plenty of people simply ignore copyright and gleefully create content independent of DW, but it’s hard to take the effort on their end seriously when studios and networks continually go after fans.

Such collaboration will come about in the end, as studios stand to gain too much from being intricately involved with the fans who provide them with revenue.

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Even More Irish-Themed Annecy Films!

So I feel like a bit of a doofus for missing this last week when I posted the Matches short, but thanks to great animation website On Animation who posted them earlier this week, you can see the entire series of Irish-themed Annecy 2012 films!

As I mentioned in the original post, the films play on both the cultural and political spheres of Ireland and they do so with comedy for the former and logic for the latter, pointing out that even though there are two sides to the island, they are still one island and one people.

Very well done and highly polished by the students of Gebelins, these siren films are a series to remember.

Now that you’ve watched all of those great shorts, here’s one of the actual competition films, the hilarious 80s cartoon spoof, Space Stallions!

 

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