On Sunday, Nora Lumiere posted a very passionate call to arms with a wonderful post that expounded the very many areas that we have yet to see in theatrical animated form. Far from a wistful wishlist, it’s a well thought out look at the various genres and styles that are rare or unheard of in animated form.
Hinting on the success of Tangled’s “painterly” style, Nora rattle off style after style that could easily be used on a theatrical scale today thanks to modern technology.
The only caveat with her post is that she is speaking for theatrical animation. We already see plenty of diversity in shorts for the simple reason that they are inherently more independent examples that are created at the whims of the animator themselves. Nora touches upon one reason why we don’t see more diverse animated films (emphasis mine):
It’s time to dare to push the animation envelope and break out of the children’s toy box. Forget about box-office profits for a minute, hire some innovative scientists and adventurous animators to research new artistic software.
Ah, therein lies the dilemma. As much as we like to think of theatrical animation as an artistic market where the dreams of the artist make it to the silver screen, that is the view that is presented to the great unwashed masses. who truly believe that Hollywood is a “dream factory”.
Not to say that Nora’s post does not acknowledge this, it does, however the fact remains that no matter how right she is, unless there is enough (notice I said enough, not any) money in it, the main studios won’t touch it.
The Big 6 will only ever play within a safe set of boundaries when it come to films because they are incredibly risk averse, and justifiably so. If you were coughing up in the region of $500-600 million (including promotion/marketing) you’d be making princess movies all the time too.
That’s the current problem with the way things are set up at the moment. Independent, inspiring and mould-breaking movies are well within arms reach. Sita Sings the Blues was done by one person, ONE! Why on earth don’t we see many more films like that? The simple answer in this case is that Nina Paley busted her butt and her bank account to get the film made and released. There aren’t too many people who are willing to make that kind of commitment, let alone do it regularly.
Since cost/risk is arguably the main problem when it comes to genre-defying films, there is a logical argument that subsidies could be a potential solution. This is true, certainly in the case of The Secret of Kells, which benefited from a few grants from the European Union and tax credits from the Irish government.
Such subsidies are the sad reality of the style of films that Nora calls for. They are too risky for mainstream, commercial studios, but they clearly have more than enough potential to succeed based on their many merits.
That is the reason why we don’t see more diverse animated films. The unholy mix of risk and cost which combine to make most films that are outside the mainstream too much of a hot potato. Hopefully in the future, as traditional distribution shenanigans break down, we will see more daring films that push the envelope.