Animation

Guest Post – Rebutting The Guardian’s Attack on Stop-Motion

There has been some negativity lately about stop motion animation, specifically this year when so many features have turned out in the medium. Among the criticism an article appeared in the Guardian and I can’t help but voice my opinion on the matter.  I’ll try to keep the opinionated ranting to a minimum and stick to facts, but so much of film (be it stop motion, CG, live action or any combination thereof) ties in to your emotion, your gut reaction, that I cannot possibly leave it out altogether.

First, a bit of background.  Hi, I’m Jessie. I graduated in 2008 with a degree in Computer Animation from Ringling College of Art and Design and have been floating around LA ever since.  I’m currently employed as a technical director (aka 3D / compositing / post production generalist) for television animation.  Though my education was dedicated to CGI, which is currently paying my rent, I’ve always had a soft spot for stop motion.  I suppose it started when James and the Giant Peach blew my mind in 1996.  True, I had seen Nightmare Before Chistmas three years prior, but that I appreciated for its music.  It was James that won me over not only for its stylistic choices but for how it blurred the line between live action and animation, making the models as real as the actors they stood opposite despite their cartoonish representations.  In 2000 “The Periwig-Maker” brought me back to the medium, and for years to come I’d seek out stop motion.  An original Clash of the Titans poster graces my living room while the film itself sits in a row with Coraline and Corpse Bride.  Harryhausen’s Jason and the Argonauts nestles comfortably between The Iron Giant and Jurassic Park.  A Henry Selick signed copy of Nightmare is wedged in tightly somewhere in the back so my dog can’t get to it.  Basically what I’m trying to say is I’m a huge nerd, so bear with me.

Anyway, on to the rebuttals.  Let’s start with finances, since that’s the most tangible:

Computer-reliant Shrek 2 has taken $900m globally, and Toy Story 3$1bn. However, the most successful stop-mo film of all time, Chicken Run, has pulled in only $220m. Coraline, the genre’s darling of recent years, has garnered a mere $120m. The public seem less impressed by stop-mo’s products than the cineastic upper crust. Not that this bothers some of the latter: they’re convinced their preference is aesthetically superior.”

Frankenweenie may take a lot less at the box office than Hotel Transylvania. But it was made for a mere $39m. Hotel Transylvania’s budget was well over twice that. This is pretty much par for the course: stop-mo films tend to cost around half as much as their major CGI counterparts. Their upside may be smaller, but they pose less of a risk.

So take that, stop-mo snobs. Yours is the low-rent option.

Why are we judging films based on how much money they make?  This is something that has always bugged me.  The highest grossing film of all time (ignoring inflation) is Avatar, and I have lots of negative things to say about THAT but that’s an article for another time.  I’m not saying that all stop motion is phenomenal or that all CG is horrible, but if money was what determined quality or worth of a film we’d all be studying Madagascar 3 in our history of animation class instead of Gertie and Achmed (which, for the record, was a form of stop motion!).  Dollars can’t be disregarded though, so let’s stop for a moment and consider that, to my knowledge, stop motion is the only animation format that has not yet been outsourced.  By all means prove me wrong and I’ll happily say I’ve learned something new, but from what I can tell all stop mo produced here in the USA is actually done in the good ol’ US of A.  I try my damndest to stay out of politics but if we’re talking about money let’s talk about jobs.  At my studio my job is to make work done in Korea look pretty; hardly good for the unemployed animators of California and hardly good for my soul but hey, even Disney classics like The Little Mermaid outsourced their bubbles.

The last lines of each of those paragraphs are what I feel discredits the article entirely – if someone can explain how the opinions of the ‘cineastic upper crust’ should be effected by how much money a movie brings in then I’ll go ahead and believe that they’re the cineastic upper crust.  I assure you, us stop motion lovers aren’t the only potential snobs in the business.  If you believe the ‘low-rent option,’ said with such disdain, is really something to be frowned upon, then I question who the real snob is here.

The ParaNorman team actually cheated, weaving elaborate CGI confections around their clumpy models.

This is straight up misrepresentation.  The closest I can come to finding a reference to elaborate CGI confections in the cinemablend article are the following lines:

SF: […] We have CG set extensions and there used to just be a camera and a matte painting, but now you can actually have the camera moving up, so you can have a big world.

and

CB: We’re not militant purists about it. You could approach it like, “If we can’t do this practically, we shouldn’t do it” and we never think that. We always think, “We know what imagery we want to capture and then we use the best method to get it.” Our starting point is always going to be practical, it’s always going to be handmade, because that’s the studio we are. But we would never say no to something because you can’t realize it practically. If we need CG to fix this…

SF: You need crowds, so you get CGI characters in there. But the CGI characters were generated from the puppet department, so they were informed by puppet makers.

CB: And when we did visual effects for clouds in the sky, that was informed by the art department. They actually built models of this storm. So it’s totally integrated. It’s all generated from the same visual code.

This all hails CGI as a tool, a valuable tool, rather than a medium for animation.  Utilizing CG as a means to an end is hardly cheating, especially when all CG elements were designed by the puppet crew.  Live action features have been doing it for decades, as well as traditionally animated features, so why not stop motion?  But alright, let’s say it is cheating.  Let’s say you’re a stop motion purist who looks down their nose at any use of post production fixes (or pre production development for that matter, I suppose).  That, in its own way, gives the method of stop motion a completely different and completely unique new appeal.

Not everyone can make a computer generated film on their own.  Software and computers cost thousands of dollars, rendering takes exorbitant amounts of time, and there’s all that pesky technical crap you have to learn.  Anyone – anyone – can do stop motion.  Even if you don’t have a camera you can perform it in the simplest forms of puppetry.  To see a paper doll’s silhouette walk across a backlit screen or to see a perfect clay armature perform flips without the aid of wires, from one end of the spectrum to the other the average person has the materials he or she needs to assemble the most basic of stop motion productions in their own home and connect it in some way to what they’re seeing on the big screen.  And that, my dear readers, is why we need stop motion.  As soon as we relegate animation to only CG we eliminate the potential for the vast majority of the audience to engage and try on their own.  We’re killing the next generation of creatives by saying their lowly medium is useless, that what they have isn’t good enough.  Animation becomes elitist in its own way, regulated to those privileged enough to get the hardware, to learn the software, to troubleshoot thousands of technical glitches one at a time.  Playing with your Barbies and GI Joes is stop motion in its purest form, and yes, CGI can give us broad vistas and perfect bouncy hair and broad splashing oceans, but stop motion can give us a closeness and a relatability that CG could never hope to achieve.

Asking why use stop motion when you can use CG is like asking a painter why he chooses realism when we have cameras.  It’s not just a matter of money, it’s a matter of personality and creative style. I’ll end with a quick commentary on a short film I saw just yesterday called “The Maker,” (http://www.themakerfilm.com/) an uneartly beautiful stop motion piece on the nature of life and creation.  To some degree it is the story of an animator whose work might survive on even after their own time is up.  He assembles the supplies that are close at hand to create what he can, struggling to somehow bring it to life.  But the heartbreakingest part of this short isn’t the content, no I’m afraid what tugged at my heartstrings the most was the awful use of CG particle effects at the end.  Yes, true, throwing a bunch of sand in front of a greenscreen with a fan blowing would not have garnered the same magical rainbow of pixie dust, but damn was it ever incongruous!  Far be it from me to criticize an award winning short but on the subject of CG and stop motion, this is one scenario which would’ve been better off without the “cheat.”  Maybe it’s because I’ve been trained to recognize such things but the use of CG took me out of the story immediately.  Suddenly I was back at my desk, watching a short on my computer, no longer eavesdropping on a cunning, alluringly macabre fabric creature.  He was no longer a character.  He was a prop.

CGI may do a “better” job… but better isn’t always best.

ps.
I will agree with one point wholeheartedly.  STOP ADMIRING FRANKENWEENIE!  Not because it’s stop motion but because it encourages remakes of perfectly good originals, and discredits the value of student or short form work. Have you seen the original short?  It’s great on its own!

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Think You Own Your Digital Cartoons? Think Again!

New technology is a wonderful thing (it allows you to read this blog for instance) and so far it has proven a boon to many industries in addition to spawning many more. Unfortunately the entertainment industries are one of the very few (along with newspapers) that are going the way of blacksmiths. In other words, they’re being overtaken by technological progress. The story behind this post came to light last week via Techdirt whereby a consumer by the name of Rebecca went to retrieve a film from her collection on Amazon Video on Demand service and got a rather nasty shock.

The image above is what she came across as she went to view Puss in Boots. Now Rebecca had purchased the film; that is, she coughed up $14.99 for the right to view it whenever she wanted rather than paying the $1.99 or whatever it is for a rental.

Tim Cushing outlines the reason for this in his Techdirt post:

As Rebecca found out, “any time” means “any time the studio is not currently milking every last dollar out of its latest release by shuffling it in and out of rental, PPV and premium cable windows.”

So yes, as a lot of consumers are starting to realise, studios do this nasty thing whereby broadcast rights can only be held by one entity at a time, and in case you’re wondering, broadcast and streaming rights are the same. Take this example; say DreamWorks has a deal with Netflix to stream their movies. Now say they sell the rights to broadcast movies to a cable channel, e.g. Nickelodeon. Well, Nickelodeon will want everyone to watch the film on their channel rather than Netflix, so for length of the deal, they will have exclusive broadcast rights to whatever film it is that they have. So if they have exclusive rights, guess who doesn’t? That’s right, Netflix; who subsequently remove the film from their library.

This is an all too basic example, but it just highlights the many hoops that consumers have to jump through in order to watch something. As a fan of animation, it is already a struggle to see great films and TV shows, what with Nickelodeon dragging their feet when it comes to Netflix and Cartoon Network ignoring it altogether.

We should be looking instead towards the future. YouTube is already making inroads into extracting revenue from their content (and in more substantial ways than crappy advertising). Either way, if we are to continue buying content rather than either renting it, buying physical copies or visiting ye olde Pirate Bay, there has to be better cohesion and simplicity in the governing rules. As Tim puts it:

Streaming is becoming the preferred option for movies and music and Hollywood seems to be willing to fight it every step of the way. It’s sad and it’s ugly. The industry has crippled Hulu and Netflix (while offering nothing comparable of their own) and now seems ready and willing to kick Amazon and its customers around for as long as it can get away with it. It’s one thing to play stupid games with content when customers are playing a flat rate for “all you can watch.” It’s quite another to yank content away from customers who have paid directly for a title at prices that rival a physical DVD purchase. That’s not a “business model.” That’s abusing your customers for fun and profit.

This should be something that’s on everyone’s minds in the industry. Serving consumers should be the number one focus and unfortunately for studios (both big and small) tend to forget this.

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4 Steps to Saving Old Cartoons With The Internet

I make no bones about my love for Felix. If in doubt, read this post!

Last week, Jerry Beck over at Cartoon Brew lamented the disappearance of old cartoons from the public airwaves. He’s right too, the broadcast of all the old favourites isn’t near as frequent as they used to be in the past. The reason is absurdly simple; back in the day there was a need for programming, but that was quite expensive. Old cartoons were all too cheap and plentiful to cobble together into a half hour show and throw on whenever the need arose.

Unfortunately the advent of cable and satellite heralded a boom in programming production so much so, that there is now far more programming than there is time to show it all. The result is that all the really old stuff is pushed out in favour of stuff that isn’t so old. Hence all the old Hanna-Barbera shows getting shunted on Boomerang in favour of the first wave of Cartoon Network originals. Nickelodeon has more than enough stuff in their back catalogue thanks to the channel’s 30 year history. Disney half-heartedly airs older shorts but in a pseudo ironic “here’s a real oldie” kind of way.

So all that sounds a bit depressing. However, the advent of the internet has opened a whole new plethora of opportunities for old animation. Here’s just a few ways that fantastic old cartoons can be brought back into the public consciousness.

1. YouTube Channels

This should be the first and most obvious choice. A quick search fails to reveal a dedicated channel. Oh sure the videos are already uploaded and playlists exist, but from what I could see, there was nobody making a concerted effort to promote old cartoons through a dedicated channel, replete with a community of fans rallying around it. Such a concept did exist in a previous time with sadly defunct ReFrederator site, but that does not preclude somebody from starting another one. With over 40 years of cartoons that barely take you into the 60s, there should be more than enough content to “release” and promote older content for many years to come. This is by far the most promising solution.

2. Continuing the Conversation

Like everything in life, continual conversation keeps memories alive. It’s how all the legends and fairytales were passed down from generation to generation. Entertainment is no different and older stuff only disappears only because people either a) stop talking about them or b) they’re left to rot in a storage warehouse somewhere. Surprisingly enough, Lawrence Welk is still in the public consciousness thanks to reruns of his shows on PBS.

Keeping the conversation about old cartoons going is necessary to keep them alive too. Thankfully in the modern era, the internet and blogs in particular are a superb way of attaining this. Site like Steven Hartley’s Likely Looney Mostly Merrie are a great way to engage anyone and everyone who are interested in seeking out the classics.

3. Better Merchandise

Some of the more well known classics out there continue to command a considerable marketing presence (the Looney Tunes, anything Disney and obviously Tom and Jerry come to mind) others have fallen by the wayside thanks to a number of factors. Loss of copyright, ownership by individuals not well versed in the characters they own and general obscurity continue to blight a number of classic properties.

However, characters like Betty Boop continue to thrive despite not having any new content in decades as well as having entered the public domain a long time ago. So how do you explain it? It’s easy actually, what keeps Betty popular is the merchandise. She’s everywhere and can be had on many good quality products too! Compare a search of Amazon for two very popular characters:

Notice something? Betty pulls in almost 10 times the amount of products that poor Felix does. What does that tell you about how merchandise for the latter is being handled. Lack of familiarity isn’t a factor either. Felix is still a character that almost anyone could instantly recognise. As you can see, Felix is also synonymous with that famous clock so there is a strong correlation between a character and the merchandise they appear on.

4. New Content

Admittedly a last resort attempt here but it is possible. Back in the day, new shorts were pushed out on a weekly or bi-weekly basis. As a result, they were designed to knocked out quickly and cheaply; limits that are synonymous with how content destined for the internet is published today.

New versions of classic cartoons could easily follow along similar lines and if anything, could reverse the startling trend gripping some sectors that involves carbon copying Family Guy’s excessively stiff animation and adult-oriented plots. The opportunity to loosen things up a bit would not be lost on John K. and has been embraced wholeheartedly by Aaron Long and his series of Fester Fish shorts (although as a one man band, his output is considerably slower than a weekly schedule).

So there you go, what do you think? In what other ways could the internet help old cartoons? Share your ideas in the comments.

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iHeed Crowd: An [Almost] Groundbreaking Idea

Thanks to Kunal Patel for the tip to this rather interesting idea. iHeed Crowd isn’t a traditional studio. Instead, their mission is to create educational content through a crowdsourcing setup; similar to the way open source software is developed. Such a notion enables many people to collaborate on a project with slivers of time they donate, rather than hiring a bunch of people to work on it full-time.

What’s relevant to us is that they rely on animation to accomplish the task rather than live-action. The entire library that’s been created so far can be viewed here. The video above is by New York-based Buzzco Associates.

The cause and aims of the project are laudable, especially given that in the current economic climate, it is a strong reminder that even though we want for much in the developed world, there are still billions around the world who lack even the most basic services that we take for granted. (Seriously, try losing your water for a day and see how you cope; we were nearly at each other’s throats!)

However, it is the competitive nature that worries me. Graphic designers (such as those over at Under Consideration) are loathe to appreciate competitions. While there are naturally benefits to be had, there is the unfortunate fact that in order to enter, a full storyboard must be submitted before the entry is eligible. From the storyboards submitted, 10 are chosen to go through to production with the top 3 selected winning a cash prize. All this is accomplished within 3 months.

While this does ensure an aura of fairness and helps maintain an acceptable level of quality, it doesn’t seem to be the best way to go about it. The website proclaims it as “crowdsourcing” but that’s only true in the loosest sense. Sure they are sourcing ideas from anyone rather than soliciting a single studio, however the nature of the production leaves a lot to be desired.

Charity should be given freely and willfully. Offering money or other rewards for donations is nothing new and is accepted by many as a must if ordinary members of the public are to be involved. In this case, the cause is worthwhile but offering money for only the top three films while the rest receive nothing smacks just a little bit of exploitation. You see, if everyone got paid, that’s one thing. If no-one got paid, that’s another, but when everyone completes the same amount of work while a select few receive a decent sized sum, that’s going to cause some consternation.

Ideally, if the true nature of crowdsourcing is to be used, certain segments of videos would be done by designated volunteers in their free time. That means that a studio like Buzzco can maintain their profitable projects (or jobs in the case of individuals) while also donating time to finishing iHeed Crowd’s video.

The current approach requires a lot of time, effort and money to function. Alternatives could be cheaper and better for both the charity and the volunteers.

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The Wall Street Journal on the Cartoon Hits of YouTube

The Wall Street Journal, erstwhile publication of the rich, powerful and those who wish to be both, is also quite a good source of information on aspects of business (it would be even better if it weren’t behind a paywall, but what can you do). Anyway, they recently featured an article that looks at YouTube’s funded channels and how well they are doing. That in and of itself is not necessarily noteworthy but what is is the fact that quite a few of those channels are animation-oriented.

Mentioned are both Shut Up! Cartoons (it’s a Smosh property in case you are wondering) and AwesomenessTV (which I’ve covered before). Not mentioned are other channels that would be weigh heavier on the animation side like Channel Frederator and the upcoming Cartoon Hangover.

So what’s significant about all of this? Why should you care? Well, these channels are the prototypes. Think of CNN back in the 1980s. It was one of the first cable channels and literally bled money for the first decade. That’s exactly what these channels are today. It’s important to pay attention to them because they are the ones who will make all the mistakes and suffer the hiccups so you don’t have to.

So is there a future in cartoon channels on YouTube? Yes, absolutely. However, it will take some time to develop. YouTube itself is still playing around with an exact business model that will be profitable and only the very best and most subscribed-to channels generate any revenue at all. Either way, they are something to pay close attention to.

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3 Reasons The South Park Copyright Infringement Claim is Ludicris

Via: The A.V. Club

Yup, that venerable organ of parody and disrespect, South Park, has gone too far! They’ve been sued for copyright infringement [TMZ, apologies, apologies] for the episode “Imaginationland”. There is, however, a distinct whif of BS about the whole thing. Here’s X reasons why.

The Character That’s “Infringing”

Yup, the character that’s infringing, is, uh, the Lollipop King. And how is he “infringing”, well apparently he looks the same as the character in the video below called the Lollipop Forrest [sic] and the fact that in South Park he’s being throttled by a Stormtrooper makes him guilty

The Nature of the “Infringement”

Hmm, where to start. Infringement in copyright terms is a complex beast. There are tests to determine whether something is actually infringing. In this case, I find it hard to believe that the Lollipop King is guilty of that. For starters he’s multi-coloured and wears a crown. The characters in the video are mono-colored and don’t wear crowns. Moving on, South Park is animated, the Lollipop Forrest [sic] is live-action. That rises the bar in terms of proving infringement but even then, the character isn’t the same for chrissakes!

The Time Factor

Ah yes, perhaps the greatest thing that this lawsuit is done is revealing that South Park creators Trey Parker and Matt Stone have access to a time machine. No, I’m deadly serious about this. Imaginationland was broadcast in 2007 but the Lollipop Forrest [sic] appears to be from 2011 (presuming that creator Xavier Wardlaw uploaded it shortly after creating it). Being the engineer that I am, I’m fairly confident that Parker and Stone (if they did infringe) saw that last year and then travelled back to 2007 so they could rip it off a whole 4 years before the fact.

Personally, I’m decidedly curious to see what the court says about this and whether a precedent is created whereby you can recursively infringe on something by going back in time and creating it first.

Conclusion

This is one of those “there has to be a moral” stories and it is. I don’t begrudge Xavier Wardlaw for creating what he did, every creative thing deserves props for being made. However, there’s something about American that seams to whisper in everybody’s ear “sue, sue, sue” every time they feel even a tad slighted. C’mon folks, common sense can do wonders, and in this case, can save you some money too.

And now for the funniest part, watch the start of this making of video and see if you can spot the (even more blatant) copyright infringement going on. Bonus points for the characters names!

 

 

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Some Reasonable DIscussions About Animation at the A.V. Club

Last week the A.V. Club ran a top 50 films of the 90s series of posts that criminally neglected animation until it got to number 3. Even then they went with Toy Story 2, an admittedly good film that was cranked out with numerous injuries to the production team but which ultimately relied on far too much of the original to be eligible for any top film list in my book.

Nonetheless, after the list was concluded, the favourites emerged and among them was the film that many consider the pinnacle of pre-2000 feature animation, Brad Bird’s The Iron Giant. That thankfully set off a discussion in the comments that included some fairly insightful discussion about 90s animation. You can read the original thread by clicking here.

What made the discussion stand out for me was that there were plenty of animated films that had been left off the main list but that were substantial and superb films on their own. Think Beauty and the Beast, Porco Rosso, Pom Poko, Princess Mononoke. And they’re only the very best, pretty much anything Disney turned out during that decade was good, and there are plenty more films like Ghost in the Shell that could be eligible too.

So what do you think? Is the Iron Giant the best animated film of the 90s or do you agree with the A.V. Club and canvas for Toy Story 2?

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FOX and Universal Sued Over Simpsons Theme Park Ride

Via: The Simpsons Wikia

 

I’ll admit that legal matters tend to make my ears prick up for reasons that are still not entirely clear but I couldn’t help but be slightly amused when I read this story. A few years ago, both FOX and Universal were full on beating the drum about the opening of a Simpsons themed ride at one of the latter’s theme parks. Fast forward to 2012 and both are being sued over the same ride, but from a rather amusing source; a musician’s union.

Why even blog about this? Well a case like this would barely register on most people’s radar but is just another sign that you can never take anything in entertainment for granted.

Now on the surface, this is simply interesting from the point of view that it’s the musicians as opposed to anyone else trying to make a grab for some dough however thanks to the Simpsons’ music editor Chris Ledesma and his blog explaining everything in plain English, I know that even the music in the entertainment industry is far from simple.

Yup, thanks to Chris’ Music Editing 101 series and in particular his posts on music clearing and re-use, I (and now you) know that acquiring music for an animated TV show is a far from straightforward procedure. There are all sorts of clearances, rights and so forth to request, acquire and process before anything can make it to air. After that you can’t simply use a piece of music you already have; there are all kinds of rules about that.

It’s all dreadfully complicated and perhaps proof that no-one in Hollywood really trusts each other, but it does make for entertaining reading when the musician’s union goes after the hand that feeds them when it comes to a roller coaster.

The crux of the issue is that FOX apparently used music from the series in the ride but that violates a clause in the current contract that was signed in 2010. Seeing as how the ride was already in operation before that, I can’t see how it can be infringing. That said, I also can’t see how it took 2 years to get around to filing a lawsuit but then again I’m an engineer and prone to crippling logicality and common sense.

So consider this yet another aspect to modern animation production that could come back to bite you in the end, and remember, you don’t have to have roller coaster to get sued.

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These Polar Bears Don’t Like Coca-Cola

The Coca-Cola polar bears commercials are a staple of every winter in the western world and have become iconic in their own way despite not being the best animation out there. Nevertheless, the video below take a look at what the bears might really be like if they drank Coke all the time.

 Coming by way of Creative Review, the video is naturally pushing an agenda but its nonetheless amusing to see a concept being extrapolated beyond its marketing potential.

 

 

 

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Why Make A Show That Makes People A Little Uncomfortable

The MIPCOM conference is currently under way in France and it attracts people from all over the world looking to buy and sell TV shows. Naturally, the large US networks are represented and indeed undertake keynote addresses to help sell their wares and to hint at where the networks themselves are going.

Cartoon Network plays a part and Turner Animation president and COO Stuart Snyder had this to say about the stuff that the network looks for:

As for how to stay ahead of kids’ interests and keep them tuned to his cabler, the Cartoon Network, Snyder said it’s all about finding unique voices, from wherever. “We look at projects and pitches that make us a little uncomfortable,’ he explained. “If one does, we think we’ve got something.”

Now I will admit that finding ‘unique voices’ is absolutely what a network should be looking for, and fair play to Snyder for bucking the trend and blazing a trail for themselves with the likes of Adventure Time and Regular Show. But to find them from “wherever”? Surely they should be looking in defined places, no?

Simply picking content from random places doesn’t seem like a particularly sustainable method of discovery. Annoying Orange is a prime example of this approach and it is, sadly, destined to be a fad; a show very much of its time. Comparatively, Adventure Time was a short in the finest Fred “throw a bunch to the wall and see what sticks” Seibert tradition and it’s done massively well and looks set to become a true classic.

At the same time, there’s a distinct lack of explanation as to what constitutes “uncomfortable”. Does it mean hard to watch, makes the viewer feel down/dejected or is it that they won’t admit to liking it. Or is it the fact that Synder and his team is uncomfortable about the need to move away from the ‘safety zone’ that all corporations love because it brings them reliable revenue?

My hunch says the last one. Only by taking risks can Cartoon Network hope to stay ahead of the pack (for now) and if a concept makes executives a little uncomfortable, then it surely must be right.

Any thoughts? Add them in the comments below!

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Blue Sky And Peanuts: It’s Not the End of the World

Via: Peanutsblog

The news broke earlier on today that FOX subsidiary Blue Sky is tackling Charles Schultz’s classic Peanuts strip in an all-new feature film. The alarm hence raised, many proclaimed the end of a classic property, the smearing of Schultz’s memory and the surety with which the eventual film will suck. The A.V. Club weighed in by pointing out the hilarity of the press release in declaring a feature film possible at this point in time thanks to the current state of technology.

But enough about the armchair commentators, what does the deal really signify?

For starters, Schultz’s estate is not short of cash. Peanuts characters (particularly Snoopy) continue to abound in merchandise and the various books continue to sell. The seasonal specials are a staple of American television and air religiously on an annual basis.

The few features that were made by Bill Melendez back in the day are less well known today (although they’re still readily accessible in my mind, as my 4th of July post exemplifies) so what it comes down to is the Schultz estate’s desire to implant the Peanuts legacy into a new generation of youngsters for whom the beloved characters do no not hold the same level of nostalgia that they do for older folks.

Now the estate has some control over the look and nature of any theatrical project but their choice of Blue Sky is an interesting one. The details remain secret, but FOX may have been willing to pay the highest royalties or percentage of profits. On the other hand, now that FOX has a distribution deal with DreamWorks, it has to find a suitable use for Blue Sky outside of the Ice Age franchise.

I am skeptical that we will see a 3-D CGI version of the Peanuts characters. By all accounts we should have seen them already seeing as plenty of other classic characters have already undergone the transformation (Rocky & Bullwinkle and Scooby Doo spring to mind). Might Blue Sky surprise us with a CGI-assisted 2-D version? Disney’s Paperman short suggests that the technology exists in some form.

So let’s not count the chickens before their hatched. The film is not due for a couple of years yet so we’ll just have to hold our breath until the first glimpses emerge. What is known though, is that the Schultz estate has a proven track record of asserting the necessary control over Peanuts-related projects to ensure they maintain a suitably high standard.

Now, for your viewing pleasure, check out the groovy title sequence from the 1972 feature, Snoopy Come Home:

http://www.youtube.com/watch?v=3BiFHWn-uwE

 

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