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In a brief, but all too painful and to-the-point post over on Tumblr, Keith Lango lays out what it means to create animation for mass consumption. It’s an eye-opener but one that could be said to be necessary for many people working in the industry. The bottom line:
Audiences. Do. Not. Care. About. “Quality”. Animation.
It almost hurts to read but it is absolutely something you should if you want to confront a lot of truths about the animation industry as we know it today.
Of course, why should audiences care. They don’t particularly care about how live-action is made because despite their thirst for making-of extras on DVDs, they remain quite ignorant of what really makes films happen. Why should animation be any different?