Adventure Time; a show famous for it’s awesome lead characters and bros for life, Finn and Jake but also for it’s great supporting cast of diverse female characters. Princess Bubblegum (Peebles), Marceline the Vampire Queen, and countless other princesses from the magical Land of Ooo. Yet McDonalds thinks that only boys deserve the show’s toys in their Happy Meals. What gives?
Indeed, what does give? Cinemablend posted the promo image below:
Clearly it’s a bunch of male characters from the show which plays into McDonald’s practice of segregating their Happy Meal toys along gender lines. As a result, there are no female figures from the show. Yet as Kristy Puchko ponders, why does a character being female imply that boys won’t want to play with them?
Why limit a boy’s playtime from these kind of adventures solely because these characters gender-identify as female?
It’s maddeningly frustrating! Adventure Time is a great example of a show, while skewing towards a male audience, makes a solid effort at not only including female characters, but also placing them in roles you wouldn’t normally see girls. Hence Princess Bubblegum’s devotion to science.
It’s easy to sound off against McDonalds for a situation like this, but the truth requires a different level of thinking. McDonalds itself isn’t necessarily to blame seeing as they will often roll out toy lines for both genders simultaneously.
Nope, somewhere within the vast industrial complex that is the McDonalds Happy Meal, someone made a call based on an infinite number of factors. It could have been that the manufacturer had a limited colour palette (it happens) or that the fast food purveyor simply couldn’t get the rights to the female characters in time (again, this happens.) Since the answer is locked up within the McDonalds Corporation, we’ll never know the truth. Either way, it’s a disappointment that the company is reinforcing old stereotypes when it comes to animated shows, especially when it’s one that’s known for defying them.