The above is the image released in announcement of Marathon’s latest animated TV show, Lolirock (which, by the way has no connection to what otaku fanboys think it does.) It’s a 52 by 26′ show (that’s 52, 26 minute episodes) that being bandied about the usual licensing markets. I have nothing personally against Marathon (besides the rather gender-bias of the show) or indeed what they create (there was a time when Totally Spies! was broadcast at a convenient time in my TV viewing schedule) but the press release announcing the series is about as banal as they come. Here’s some selected quotes:
On the protagonist:
LOLIROCK follows the journey of young Iris, a spirited teenage girl with a beautiful voice and an unending desire to help others.
On her destiny:
Three new friends are now bound together by their common destiny as magical princesses and their battle for justice.
What the boss thinks:
Vincent Chalvon-Demersay (CEO, Marathon Media) and David Michel (General Manager, Marathon Media) comment, “LOLIROCK is a fresh, contemporary take on what it is to be a girl today, infused with music and magical adventures and the all-important notion of justice in today’s teenage world. It’s a perfect companion piece to Totally Spies!, which has been so successful in this same space.”