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Why “Cancelling” A Show Is So Outdated In This Day and Age

Animation, FOX /

Word came through the other day that FOX, after what surely must have been a long discussion (/sarcasm), had decided to swing the axe on Jonah Hill’s much vaunted animated show, Gregory Allen.

So this poses an interesting question, and it’s one that will surely have a different answer than if it had been asked the last time we had this kind of situation on FOX:

What does it even mean to “cancel” a TV show any more?

Seriously! So you “cancel” it from being broadcast on TV. Well, as my fiance would say, woop-di-freakin-do! TV (and I’m talking about traditional, OTA, satellite and cable scheduled programming here) is rapidly becoming a smaller and smaller part of the entertainment landscape anyway, why does it even matter?

FOX already hosts its shows in a couple of places online and its fair to say that a sizeable portion of their audience is watching them there rather than “tuning in” during the week.

With that in mind, would it not make more sense to simply release the episodes online instead? Just because you “cancel” the show, does that automatically preclude that you have to suddenly archive the remaining episodes never to be seen again?

No, of course not!

Why not instead just say that Allen Gregory has moved to being exclusively online? My train of thought is that at some point we’ll see a deeper connection between TV and the web. YouTube is currently pioneering the way with original series (shout out to the YouTube Next Lab) whose quality is rapidly approaching that of traditional TV and it’s only a matter of time before we see audience shifts to them. My point? If a show begins life online and become popular, it could easily be “transferred” to TV with a scheduled timeslot while remaining online, thereby capturing both audiences.

Shows could also go the other way. Say they start out on TV but don’t really find their audience, then they could move to the online world and carry on as before.

I will use any excuse to post Mo Willem's charcter designs for this show.

We’ve seen some rudimentary moves in this regard with the likes of Sit Down, Shut Up. Which, after getting canned, eventually returned as FOX burned off the episodes in the middle of the night. However, they also went up on Hulu, where it was possible for fans (such as myself) to finally see them. And apparently they’re now on Comedy Central (somewhere) too!

Just imagine what kind of online numbers they could have gotten if they had put them online straight away!

Animation is slightly trickier than live-action as they shows pretty much have to be produced before the season begins. That means that it really doesn’t make any sense to “cancel” an animated show and then pretend it doesn’t exist.

To be cliched and quote Bob Dylan: the times, they are a changin’.

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Does it Really Make Sense to Rent Animated Content Via YouTube?

Animation, Disney /

As The Hollywood Reporter mentioned last week, the Disney Studios is following hot on the heels of the interactive unit in partnering with YouTube to deliver content. Not original content mind you, but content nonetheless.

So the question is, why “rent” films via streaming? That makes little sense. Just let me buy the thing. It’s essentially the same cost to the studio either way, right? I mean I have to download a copy of the film regardless, and the bandwidth has to be paid either way, so why not just let me store it and re-watch it again and again?

Heck, why would I pay to watch it just once when I can hit up the bittorrents and download it for free and without restriction? What’s the difference then? If you’re charging a minimal amount to “rent” it, the marginal difference between making me pay for it and giving it away for free is minimized. The result is that, I, as a consumer, am likely to pick the method that delivers the best value; i.e. downloading the version that I can watch again and again.

I’m decidedly curious to see how this turns out. The last time major studios attempted a streaming “rental” business model, they charged people $30 a movie, and the whole thing fell flat on its face.

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Please Watch This Video And Answer the Poll

Animation, Poll /

I came across this video on tumblr yesterday (thank you potatofarmgirl), and as a fan, I felt somewhat obliged to watch it. You should too, then read on.

The notes on tumblr all circled around the description of “epic” and “awesome”, and while the video is exceptionally well done, is it legal?

[poll id=”6″]

[poll id=”7″]

What do you think? We’ll do a follow up with a discussion next Saturday.

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Disney? Partnering with YouTube?

2 Comments / Disney /

 Via: Animation Magazine

As was announced yesterday (although I can’t find the press release because, well, their a wee bit behind on updating their website) Disney has agreed to partner with YouTube to create custom content for the streaming website. This is interesting on a couple of fronts but mainly because it seems to run counter to what the company as a whole has been saying in regards to the internet.

The main media outlets have discussed the deal and what it will cover but what about the details, the nitty gritty. There’s a lot of talk about “interactive content”, “family-friendly videos”, “user-generated” and so forth but at the end of the day, what does that get you?

This is where animators need to pay attention because it’s easy to get swept up in the rush to interact with your customers. There’s no right way to do it, but there are plenty of false leads out there.

For Disney, sure, this interactive partnership is a great idea, but unfortunately its likely to be dead in the water if it can’t get other divisions of the company behind it. Case in point, the film studio. If the company is trying to engage fans, they would be much better off to allow fans to use the original source material but as we all know, Disney videos get yanked from YouTube barely after they make it up.

This seems to send a mixed message. On the one hand the company is attempting to engage with consumers but on the other, its trying to push them away. This is the unfortunate result of a large conglomerate having different parts moving in different directions.

Animators need to look at such behaviour and be able to do so in an objective manner. Which direction would you choose? Is it better to trust your fans or lock up your content? Plenty of you out there are extremely reluctant to put your films on YouTube. That’s grand, but unless you’re Bill Plympton, you’re only hurting yourself in the end.

As for the Disney/YouTube deal, expect to see a bit of content come out but it will be hamstrung by the former’s corporate guys from ever using some of the more valuable material. Expect the entire thing to die a quiet death in a few years (or not).

All in all, it seems YouTube is the big winner here. Having a name like Disney attached is sure to give them the leverage they need to strike more deals. Keep an eye on them.

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“The Revolution Is Here. What Are You Waiting For?”

Animation, Frederator /

This morning, Fed Seibert has a great post about the ongoing revolution in video we’re seeing thanks to YouTube and he has this choice quote (emphasis mine):

But that’s not where the action is. Remember, Adventure Time first blew up on YouTube; we absolutely never would have sold the show without the explosion of interest from their community.

That’s the money quote right there, and the secret to any piece of entertainment’s success. A community will do more to make you money than any advertising can ever hoper to achieve.

He follows it up with this advice:

There’s ways to make money if you’re popular, and more importantly it’s where the audience is.

The old ways of doing things are falling. You simply cannot expect to make money or reach an audience  the same way they did in the old days.

Thankfully, the tools to do so are so readily accessible and cheap, like Fred says:

Any of you making films should be making more and posting them.

 

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Is This Music Video Really the No. 1 Animated Video on YouTube?

Animation /

Yes, yes it is (although the real top video has been removed).

It appears to be of European in origin with versions in French and German as well as English. The question is, what an 139,452,702 views tell us about this video? Probably that it’s aimed at kids and that most people are watching it for the song more than anything else (at least I hope they are). In any case, this Gummybear fella has a stranglehold on the top 10 and I’m sure he’s making an OK living doing it, regardless of how poor the animation is.

 

 

 

 

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Get Re-Educated on Copyright With The Happy Tree Friends!

2 Comments / Animation /

So if I embed the video, is that copyright infringement?

I’m going to say no, although it is an area where the law is not exactly clear and why the video above has a some pretty serious limitations. Besides, the video preaches to the choir (and I’m sure Google knows this) and it’s quite likely to have been put out as a result of pressure from the content companies.

Want to watch a far better video? How about this one from Nina Paley (of Sita Sings the Blues fame)

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How The Online Video Revolution Could Signal A New Era for Animation

Misc., New York, Website /

Yesterday, it was announced that YouTube/Google had acquired Next New Networks. While this may not be of huge interest to those of you who tend to skip the business pages, it is nonetheless significant and will likely have some bearing on entertainment for years to come.

The reason is outlined in Fred Seibert (the co-founder of NNN) in his blog post announcing the sale. In it, he draws a lot of similarities between the current state of internet broadcasting and the fledgling cable networks back in the early 80s.

The similarities are, in fact, eerily similar. Back then, no-one really know how to make money, the established players were (extremely) wary of the new medium and the content that’s being offered wasn’t all that great (at least back then it wasn’t).

What does all of this have to do with animation? The answer is plain to see. Without cable, it is highly unlikely (impossible even) that we would have seen the explosion in animation that we saw with the three original Nicktoons, followed by the proliferation of creator-driven shows with (I suppose) a bump in animation at the movies too.

The originial Nicktoons didn’t come around for about 10 years after MTV. The reason for this was basically the lack of cable customers, which has a direct effect on the revenue of a network and as we all know, animation ain’t cheap.

Fast forward to today, and there exists a similar situation. People are embracing the internet but overall penetration is still way below cable, content will be king even more so than in cable and last but not least, even more money will be made by those who get it right.

Next New Networks may not be focused solely on animation (although it does broadcast Channel Frederator) but I think it is extremely likely that within 10 years, we will see a channel devoted solely to animation. Joe Murray is off to a great, early start with KaboingTV, which launches next month.

As the optimistic type, I think animation will continue to be a part of the entertainment landscape long after Comcast has been de-throned.

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How the Internet has Improved Access to Animation

Animation /

Animation is not the only artform to benefit from the best invention ever, in fact, all forms of audio-visual entertainment have benefited from it. What has brought this to my attention was the Chapter 11 filing of Blockbuster Video (click through to see the headline of the Chicago Sun Times that I can only hope was known to be satirical before it was published).

The store near us closed a couple of months ago, and I dutifully paid them a visit to see what I could salvage. I found an Irish film, the Teen Titans movie, Spirited Away and Beavis & Butthead Do America (ah , my teenage years). There was also some even more random items that I passed up on, namely some older children’s stuff and a couple of volumes of Sailor Moon.

The main reason I passed them up (besides not being interested) was that I couldn’t justify the cost nor the loss of space on my shelf. I suppose I subconsciously realized that if I really wanted, I could find them again through other means.

The growth of Netflix and Hulu has meant that for animation fans, finding older or more alternative TV shows and films is not near as difficult as it used to be. In times gone past you had to visit the Goodwill stores and car boot sales (also known as flea markets) to find them. For the slightly sketchy stuff, you might need to visit a speciality shop, or know a place with some items under the counter.

The greatest asset to all of this has, of course, been YouTube. Just on a casual search from memory, I found Astronomeus (a Felix the Cat short) from 1929, Saturday morning cartoon from the 80s Galaxy High (with character designs by John K.) and an obscure English film animated in Poland during the Cold War.

The downside to all of this is that the vast majority of stuff posted on YouTube is illegal against copyright, so there is a good chance that if you’re reading this post in a couple of months those links will be broken. Happily, folks are always re-posting things so it should just be matter of searching a bit harder or by trying another video site.

What’s the upside, well for one if people are looking for this stuff it indicates that a demand does exist. What’s even better is that said demand can be satisfied relatively easily and cheaply by using the Internet in the same way that the pirates loyal fans have done. Older, more obscure content should not be left to rot away in the archives. It would be much better to digitize them and allow anyone to view them. Despite what the detractors say, it is always possible to use free content to turn a profit.

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