What’s With Disney’s Push Into Luxury Fashion?

Wednesday, August 3, 2016

Traditionally, the twin concepts of Disney and high-fashion being mentioned in the same sentence would have been laughed at. Low-grade, mass-produced, and with mass-appeal are what defined Disney…

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Why is it so Hard to be a Fan at Work?

Monday, February 1, 2016

Every fan loves to express their devotion to their favourite show, film, or comic. Now more than ever, they have a plethora of ways of doing so too,…

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Get Innovative with Merchandise: Hold an Auction!

Thursday, December 11, 2014

Merchandise has become an ever more important part of the making-money-from-animation pie. Services such as Redbubble, Society6 and Etsy have exploded the number of options available to creators…

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Why is Mickey Mouse More Popular Than Bugs Bunny?

Wednesday, January 15, 2014

Baiting title aside, Mickey Mouse really is more popular than Bugs Bunny. He sells a lot more merchandise, appears in far more places around the world and is lauded as a mascot for the company that operates ‘The Happiest Place on Earth.’ Bugs never even got such opportunities and yet as a character, he is far superior to Mickey. Why is that?

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The Disney Princess Lingerie Might Not Be So Bad After All

Wednesday, January 8, 2014

Sprung upon the (non-Japanese) world last week was a series of lingerie based on the Disney Princess brand. Yet here in the west, a bit of a burhaha unfolded as people discussed the merits and demerits of such merchandise. In the midst of it all, people forgot that they might not be so weird, or so bad after all.

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Moving Beyond Generic Animation Merchandise

Friday, November 29, 2013

Generic animation merchandise is everywhere but is often low quality and a mismatch for the audience. How can we move beyond it and offer fans something relevant and great?

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DC Goes The Direct Route for SBFF Merchandise

Wednesday, May 29, 2013

DC has created an official Zazzle store for the short series Super Best Friends Forever. Is it the start of a trend?

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Contrasting Disney Merchandise: Right and Wrong

Monday, March 4, 2013

All merchandise is not created equal. Here’s two contrasting examples that illustrate how a company as large as Disney can get it quite right, but also quite wrong.

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Why These Fruit Snacks Packets Are So Terrible

Wednesday, February 27, 2013

Ever seen those fruit snacks in the grocery store with animated characters on the front? Ever wonder why they might be the worst kind of merchandise sold to kids in grocery stores? Here’s how we can improve on the situation.

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Where’s My Adventure Time Swatch Watch?

Tuesday, January 29, 2013

Seriously? Why is there no Adventure Time Swatch watch out there? Why can’t I buy them? Why can’t anyone buy them? Why hasn’t anyone thought of doing it…

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Dissapointing Winx Club Kinder Eggs

Monday, September 3, 2012

If you’re not familiar with Winx Club, just imagine My Little Pony x Barbie x 10 or just look at the picture above to start tripping. It’s an…

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