DreamWorks Really Is Pushing The Envelope

Friday, December 2, 2011

Yes, DreamWorks really is pushing the envelope, the release envelope that is. Here’s what I read this morning over on the Animation Guild Blog that really made me…

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Using Neuromarketing for Animation: Good or Bad?

Sunday, August 28, 2011

 Via: Fast Company The other night, we watched the Morgan Spurlock documentary POM Wonderful Presents The Greatest Movie Ever Sold. It was an entertaining enough look at how…

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Fast Company Profiles Disney’s Rich Ross (and Misses the Point)

Thursday, August 25, 2011

Fast Company recently ran a profile on Rich Ross, the current head of the Walt Disney Studios (i.e. the division that actually makes the films). The article itself…

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DreamWorks MUST Remain Independent: The 7 Reasons Why

Wednesday, August 3, 2011

 Via: Wikipedia Although DreamWorks Animation is already independent, it does distribute it’s films through Paramount, who in return, collect a fee from the gross receipts. Such an arrangement…

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Is Animation Really Killing the Movie Business?

Thursday, March 3, 2011

Exhibit A, this quote from an article by Mark Harris in GQ Magazine (I profusely apologise, I would never consider linking  to, much less blogging about, an article…

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What Everyone Ought To Know About Movie Promotion

Tuesday, February 22, 2011

A movie lobby card (an old form of promotion) via: Retrospace Most people believe that the cost of a film is whatever the studio says it is. It…

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Accounting in Hollywood

Tuesday, September 21, 2010

I read this article on Wikipedia the other day and found it quite amusing. As I’m currently studying for my MBA, I have to take a few accounting…

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