Hype and excessive hype surrounds animated films these days. It’s an endless parade of marketing strategy and clever psychological tricks that leaves audiences constantly in a state of suspense. The good news is that we’ve finally reached a point where we can ignore it altogether.
Animation on a global scale is growing like never before. Unlike times gone past, there are now a multitude of local employment choices for animators in many countries. That said, America continues to be a draw for many foreign artists. I talked to Blue Sky animator Ricky Renna to find out why.
Although I tend to focus more on larger industry matters here on the blog, I’ve an interest in smaller issues as well. For instance, what kind of things affect the independent animation producer. Frshta Mangal currently serves as producer of the animated series Library of Horror. She took the time to answer some of my questions on some of the unique challenges that she’s faced as the project came together.
YouTube’s algorithm isn’t a friend of animation as of late. Changes announced a few years ago created a storm of protest from creators as they realised their revenues were at risk. Since then, things have failed to get better, and an analysis of the company’s method of delivering content proves that animation as an artform is not welcome on the platform.
This is sort of a question to readers as opposed to a post, but is the animation industry being held back by existing, established, players? Consider the car…
Baiting title aside, Mickey Mouse really is more popular than Bugs Bunny. He sells a lot more merchandise, appears in far more places around the world and is lauded as a mascot for the company that operates ‘The Happiest Place on Earth.’ Bugs never even got such opportunities and yet as a character, he is far superior to Mickey. Why is that?
Is it possible engineer the perfect animated film? We’re closer to it than you might think.
Are animated TV shows making the actual animation take a back seat in proceedings?