Help Shape The Future of Animation Paper
Next in the series of papers I’m writing concerns the future of animation. It’s a topic that’s wide open at its extreme, but can still be boiled down into a few precise concepts based on developments in other areas of the media landscape. If you don’t mind, I’m going to pick your brain with a few notions about where the paper might dive into.
The Two Sides of Animation
Animation can be divided on the simplest level into two areas: production and consumption. The paper will look at both sides and the various forces that will affect animation as it inhabits them. Essentially, they are both sides of the same coin, but they will not experience the same changes. What will cause shifts in one, will case opposite shifts in the other. Here’s the outline as it is currently.
- Smaller studios putting content out on a more frequent basis
- Greater emphasis on speed, new episodes every two weeks at most
- Overseas operations will become more important
- Greater input from the audience
- streamlined studio operations
The following questions are posed:
- Competition will increase but how can studios ensure they remain at the top for sustained periods?
- In the Golden Age, studios put out one short every two weeks, what kind of cost pressures can studios (and animators) expect to face?
- Speed will become paramount and production is likely to shift overseas in at least some capacity. What exactly will that capacity be?
- How can a studio codify audience input? Even more important, how can they measure, interact and learn from it?
- Larger studios will undoubtedly downsize even further, what positions can expect to get the axe?
- Short form content; <10 minutes with the half-hour show obsolete
- Animation everywhere; no distinction between online and airwaves
- Features remain but on much tighter budgets
- Emphasis on timelessness
- Platform “exclusive” content
- The social dimension
These pose the following questions:
- Just what will the internet’s preferred content length be?
- Will small outfits on YouTube be able to compete with cable networks?
- How will features adapt to a rapidly different revenue market?
- CGI dates notoriously quickly, how will the style of animated content change to imply a timeless quality?
- Should animated content aim for platform “exclusivity”?
- Will social viewing help or hinder new animated content?
Please feel free to answer any of the above questions or even pose your own. Animation is changing and it’s only right to plan ahead.