So The Lion King Topped the Box Office Again
What does this prove? That a 17 year old movie is better than the current offerings? That it’s actually better in 3-D than we ever thought possible? Or is it that because it’s aimed at families, you know they’re selling more than two tickets at a time?
It’s hard to say. It would be nice to think that The Lion King succeeded because it is a really good movie that outshines whatever was offered this past weekend. However, the truth is probably not near as exciting.
First of all, at 17 years, The Lion King is bordering on nostalgia at this point. I was 10 when it came out and I’m 26 now (thanks to the ever-present international delay, the numbers don’t quite add up). So it is surely ripe for claiming a whole new generation of kids and re-capturing their parents.
Secondly, the box office really does mean squat in the grand scheme of things. Saying that such and such a film is top of the box office is really only saying that it sold more tickets than the others. It is not a reliable indicator of tastes or indeed quality as The Smurfs so perfectly illustrated.
Naturally this will be trumpeted by various marketing departments as a sign of the Lion King’s strength and quality as a film. Yes, this might be true, however it is alarming that we are not seeing a re-issue of other films from the same period. While they obviously do not meet the same lofty status of The Lion King, they were certainly just as popular at the time and have not dated as badly as other films the same age.
Couldn’t all the effort that was put into 3-D-izing The Lion King have been better used to clean up and re-issue some other films?
The point is that the Disney Renaissance films were all spectacular when they were released and they are still spectacular now. Making them 3-D is not going to increase their appeal. I’m willing to hazard a guess a that most people simply wanted to see it on the big screen again and nothing more.