Video is undergoing a massive shift as we speak. The video feed is about to supplant television channels. As a form of video, animation is obligated to go along with the direction that the industry eventually takes. So just what form will that be, and how can animation create a place for itself within it? An excellent article on REDEF suggests one particular model that may work well for the artform and the industry.
This time last year, I speculated that the ‘You’ part of ‘YouTube’ was about to become as irrelevant as the ‘Music’ part of ‘MTV’. As it turns out, that speculation has turned out to be correct. Unfortunately, the future looks even more gloomy for independent creators for an even more troubling reason.
The theatrical market for animated feature films has remained much the same for many decades. A few things have changed of course, but on the whole, things operate in much the same way that they always have. That is to say, films are released to cinemas first, then home media, then PPV cable, then regular cable, before finally spluttering onto regular TV many years after the initial release. Such a model has served the industry well for decades, but for cinemas, the jig may finally be up, and animated features are going to have to change if they are going to survive and thrive.