Grading The Disney Princess Magazine Covers Part 3

Continuing on with the series (after part 1 and part 2) of taking a look at the Disney princesses on the covers of various magazines as created by the Petite Tiaras tumblelog.

Jasmine on Cosmopolitan

Cosmopolitan describes itself as:

…the lifestylist and cheerleader for millions of fun, fearless females who want to be the best they can be in every area of their lives.

Cosmo edit inspires with information on relationships and romance, the best fashion and beauty, the latest on women’s health and wellbeing as well as what’s happening in pop culture and entertainment…and just about everything else that fun, fearless females want to know about.

Jasmine is one of the more powerful Disney characters and it is disappointing to see that this cover chooses to focus solely on her looks and sex appeal as opposed to the character behind it all.

While Jasmine is undoubtedly beautiful, she is also extremely intelligent and smart. It is difficult and indeed, incomprehensible that she would stoop to using her looks in the manner that this cover suggests.

Overall, this cover is a good fit for the magazine, but the character is a good fit for neither and as a result, this gets an F.

 

Pochahontas in Nylon

Unfortunately, I had to grab the description from Wikipedia:

Nylon is an American magazine that focuses on pop culture and fashion. Its coverage includes art, beauty, music, design, celebrities, technology and travel. Its name references New York and London.

On first glance this is a very apt use of the magazine as the tale of Pochahontas does straddle the old and new worlds (i.e. America and Britain).

On the flip side, the cover naturally can’t deal with the technology and music side of things, so it focuses on things like art, beauty and fashion. Although the skew towards these goes a wee bit against the character herself, the cover nonetheless does an OK job of representing the character.

Overall: B-

Mulan in Harper’s Bazaar

Harper’s Bazaar (not to be confused with Harper’s Magazine) has the following mission statement (screenshot because it’s meant to be read this way):

So, does such a pompous mission statement fit for a princess like Mulan? I would say, yes. the cover is tastefully done and although there is a hint of sensationalism about it, it does not jump out at you as it does in some of the other covers we’ve looked at.

Overall: B

Don’t miss next week’s final installment when we look at Rapunzel, Tiana and Megara.

 

 

Disney Deals To Brides!?

Most companies ignore the Immutable Law of Brand Extension and Disney is no exception. No market is ever too obscure or far-fetched to extend your brand into if there is money to be made in it, and how could a company stand by while so much hard earned cash is carelessly thrown away in a market sector it doesn’t have a toe-hold in? The answer is, get in there and grab a share!

The result is Disney Bridal (yes, really), a collaboration between Alfred Angelo (who?) of Philadelphia, PA and the Walt Disney Company of Burbank, CA. Let’s start with some choice quotes from the press release:

Dreams do come true, especially for women who grew up dreaming of a fairy tale wedding modeled after their favorite Disney Princess character……..the bridal gown collection is inspired by the essence, style and personality of seven iconic Disney Princess characters: Ariel, Aurora/Sleeping Beauty, Belle, Cinderella, Jasmine, Snow White and Tiana.

 

“This collaboration is a wonderful testament of two long-standing, established and respected industry leaders…the magic and storytelling heritage of Disney and the internationally renowned bridal fashion of Alfred Angelo”

 

“Every bride wants to be a princess on her wedding day, and through this collaboration with bridal fashion experts Alfred Angelo, we can now extend the reach of the Disney Fairy Tale Weddings brand and make beautiful Disney Princess-inspired gowns accessible to all brides at a broad retail distribution and affordable prices,” says Pam Lifford, executive vice president, global fashion and home, Disney Consumer Products.

 

Michael sought to capture every girl’s fantasy of feeling like a princess on her wedding day, while being inspired by the magic and identity of each Disney Princess.

So, there is plenty of the usual huff and puff you’d find in the press release. But how about the dresses themselves? Let’s have a peek, along with the descriptions for each.

Aerial

The treasures of the sea inspired Ariel’s gown. The mermaid silhouette features re-embroidered lace, pearl beading, and sequin sparkles.

Sleeping Beauty/Aurora

 Aurora/Sleeping Beauty’s gown is romantic with a dreamy, willowy skirt for this slumbering princess.

Belle

 Belle’s wedding dress, with a draped waistline is inspired by the iconic ballroom dance scene from the film and focuses on making a grand entrance.

Cinderalla

Cinderella’s gown radiates with sparkle as its inspiration is the fairy tale’s enchanted glass slipper.

Yes, but does it include a glass slipper as part of the outfit? If not, I’d feel cheated.

Jasmine

Jasmine’s wedding dress conveys freedom and individuality and as a result her shimmering soft satin gown is exotic with a bejeweled neckline and low cut back.

Snow White

Snow White’s dress is inspired by nature, beauty and grace like the Disney Princess character herself.

Tiana

The regal, one-shoulder taffeta gown for our newest princess, Tiana, reflects her independent spirit with an asymmetric bodice and ruched skirt.

BUT WAIT!

All-new for 2011 and just in time for the fabulous (and coincidentally timely) release of the hilarious Disney classic, Tangled, comes this latest addition to the collection!

Rapunzel

Yup, when it comes to Rapunzel, I’m sure not thinking so much about how inspired the dress is as much as I am how the bride’s hair will never live up to the fairytale image.

So there you go. The dresses range in price from a lot to a very lot and naturally have all the uniqueness that a Dow Jones company like Disney is renowned for. Being a guy with no fashion sense, I am nonetheless confident in saying that these dresses use the term “inspired” in the loosest way possible.

I’m sure even Disney knows that real inspiration for clothing like this comes from the character’s clothes more than anything else.

Thankfully, my fiancée saw right through the whole thing (she came up with the title of this post) as soon as she saw the ad in the Knot magazine. Head on over to her blog see why she won’t be getting one of these dresses.