Nickelodeon is launching an OTT service. Yes, basically it’s like Netflix, but just for Nickelodeon shows. That should be an awesome announcement, right? Well, in theory, yes, it should. However the reality is different. Nickelodeon is a major producer of animation in the US, and by launching an OTT service, it endangers the future of the artform.
This week sees the highly anticipated Sailor Moon Crystal series begin broadcast. Besides being an entirely new version of the original manga (and not a remake of the original anime), it’s also notable for eschewing traditional licensing-based release models, but interestingly, is not embracing the ‘all you can eat’ type that has defined web-based media. Why might that actually be a good thing, and could it be a model for others to follow?