Cartoon Network

When Cartoon Network Shoots Themselves in The Foot

Although this was posted on r/AdventureTime today, I had to go and check it out for myself just to be sure. Here’s my actual screenshot (click to embiggen):

 

Nice isn’t it? Instead of a full episode of Adventure Time (or any other series), I’m greeted with a nice reminder that I don’t, in fact, have cable or satellite.

While I heartily laugh at the subtle suggestion that I start forking out and arm and/or leg for channels with more commercials than content, this screenshot nonetheless represents Cartoon Network shooting themselves in the foot and taking aim at Adventure Time fans too.

Why? The answer is simple. By restricting online streaming of full episodes, guess what that does? It not only inconveniences fans who want to catch up on the latest episode, it also directly prevents new fans of the series from increasing their enjoyment of the show. Surely the whole point of entertainment is to get as many eyeballs on it as you can, right?

Turner Broadcasting seems to think differently however, and would rather cut off fans both old and new from their favourite show, by extension reducing the audience and the market for any merchandise.

Now that is not to say that the show will disappear, even the post on reddit is called “This is why I torrent” alluding to the fact that the show really is that good. The downside for Turner and Cartoon Network is that any fan who moseys on over the torrents is a lost fan, one whose interest (and potentially money) is directed away from their operations.

If I were studio chief, I would have serious misgivings about seeing fans go elsewhere for the sake of ensuring that only paid-up subscribers see the legitimate stream.

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The Adventure Time Season 1 DVD: Already Past Its Sell-By Date?

Finally, after 652 days (or 1 year, 9 months and 13days), the Adventure Time Season 1 DVD will be released on July 10th, 2012. While this is good news, is the idea of DVD boxset already past its sell-by date?

First though, a clarification; I ‘m not referring to the content. We all know Adventure Time is awesome and has maintained a great level of success since its debut. No, I’m talking about the very notion of a DVD boxset itself, and in this case, the almost egregious delay between the end of the 1st season and this release.

Oh sure, we’ve had the odd DVD featuring a handful of episodes, but we’ve had to wait well over a year for the complete boxset. Why is this so? The answer is as maddingly simple as it is annoying, release windows.

Release windows: wherin studios/networks attempt to extract the maximum revenue from one source before permitting another one to supplant it. Much the same as why DVDs must come out after the theatrical run, DVDs of TV shows are only permitted to be sold well after the network has eeked all the ad revenue it can from the season.

That’s not to say the episodes won’t be broadcast, they will, but they won’t command near as much revenue in the perpetual reruns that they do when they fresh. Hence the lag, which persists despite the fact that two additional seasons have been broadcast since and the 4th began last night.

So that’s left me asking, just why do season boxsets continue to exist, and why, oh why, has the idea of a delay not been beaten to a pulp by now?

Consider the following points:

  • Internet streaming is on the rise (Cartoon Network themselves stream the latest episodes)
  • As a sub-point, the incredibly internet-savvy generation that are precisely whom Cartoon Network are targeting have probably already downloaded the torrents already (as if the fact of Frederator leveraging the internet as a promotional tool isn’t an indication enough of this already)
  • Boxsets are costly to make and distribute. I’d wager the profit margin on DVDs isn’t near as high as it was)
  • TV shows depend on regular viewship. Leaving more casual fans in the cold causes them to move onto other things as they are starved for new episodes.
  • Just think, all this time, Cartoon Network could have been making even more money through boxset sales. Advertising revenue is one thing, but it doesn’t evaporate when boxsets are released.

Now in fairness, a year and some change isn’t too bad. Some series have to wait much longer. Some are never released at all, destined to languish in the archives forever.

Thankully though, the rise of the internet and its associated services like Netflix have meant that TV shows are making it online quicker than ever before (Portlandia comes to mind, as does Futurama). Animated shows deserve similar treatment, not being trotted out over a year after the iron was struck.

The Adventure Time Season 1 DVD boxset is the last of a dying breed. I’m willing to wager that we won’t see a fourth season boxset come 2014.

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A Look at Cartoon Network

Via: Wikipedia (yes, I’m old school)

Today’s the turn of Carton Network, a channel that I used to watch religiously at my friend’s house back it had a lot of Wacky Races on it.

There’s a few hardcore folks out there who feel that calling it “Cartoon Network” is now false advertising considering that it has live-action as well as animation on it. That’s missing the point though, because when compared to the other networks, it still has by far the most and broadest range of animation of the lot.

While there are the channel’s current offerings in Adventure Time, Regular Show and the Amazing World of Gumball, it’s somewhat dismaying that the network seems to banish slightly older shows like Billy and Mandy and Foster’s from the schedule. They then remain in limbo before they’re considered ‘old’ enough to be broadcast on sister channel, Boomerang (which by they way, features the likes of The Secret Saturdays and Johny Test if that didn’t confuse you enough already).

In fairness, there’s nothing particularly ‘wrong’ with the network, it just seems to be all over the place when it comes to the programming. I mean, who are they targeting? Yes, they’re gunning for 6-14 year old boys but how well do they compete with Disney XD, a channel created for and devoted solely to, boys? My guess is they’re coming up short.

They had a massive hit in the original Ben 10, but they’ve been riding that horse for years now with nothing similar appearing to replace it. On top of that, there was/is the bizarre situation where the network is in the same corporate family as Warner Bros. and DC (comics) yet the content of those divisions are more often seen on other channels owned by competitors!

That doesn’t make an awful lot of sense as CN could be leveraging those libraries, and those that it owns; think Looney Tunes and Tom & Jerry. Yes, there is the new Looney Tunes Show, but that simply updates the characters to the modern era in a manner that keeps the characters alive but in no way endangers the viewing numbers with Baby Boomer content.

Cartoon Network has been lurching from hit show to hit show as of late but in fairness to them they’ve been on the ball for Adventure Time when it comes to merchandise, an area they’ve traditionally been spectacularly weak in.

It would be nice to see some more cohesion between shows as well as a more robust lineup that doesn’t skew so hard towards different tastes.

Overall, Cartoon Network remains the best choice of all the channels for animation, but it has been slipping of late, and it is still uncertain how far that will continue.

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Character Sundays: Mandy

Mandy from Grim and Adventures of Billy & Mandy

Okay Grim, when the rainbow appears, you take me to the end of it, and I’ll shake down the leprechaun for its gold.

I first discovered the Grim Adventures of Billy & Mandy way back in 2005 and it very quickly rose to become one of my very favourite cartoons. Yes, the humour is slapstick and sometimes violent, the stories are completely wacky, and even the very premise is rather absurd. I mean, just how could two kids end up “owning” the grim reaper after winning a game of limbo?

The above reasons are not the full story however, as the characters themselves are one of the strongest and most likeable aspects of the show. You have: an idiot (Billy), a beleaguered anti-hero (Grim) and an acerbic, domineering little girl (Mandy), our focus for today.

Mandy’s character is comparative to a black hole in nothing good can ever come out of it. She is selfish, controlling, conniving, intelligent and above all, pessimistic about life in general. These she impresses upon everyone she meets; no-one is safe from her ire.

Surprisingly enough, Mandy does have some positive aspects. She remains friends with Billy despite his idiocy, and while she never displays a lot of emotion towards him, she does see to it that he is kept safe from himself and others. She also displays an odd mixture of tolerance and acceptance of Grim, who in spite of his powers is rendered subservient to her and her will and makes his dissatisfaction known.

Mandy remains somewhat of a loner throughout the series having only superficial relationships with other characters besides Billy and Grim. It is implied that she is equally feared and loathed by others, a situation that causes her some consternation. Although she often tries to bury it as the problematic “nice” side of her character, she still somewhat resents the situation.

What makes Mandy so endearing is that she, in a way represents, the sane voice of the universe of the show. In such a crazy world where a kid can have an Egyptian mummy for a mother (Irwin), there is a need for someone to fly the flag for sanity. Mandy happens to be the one in this case, even if she is notably missing a nose.

It is this apparent contradiction between sanity and uncontrollable rage that makes Mandy such a great character for a cartoon. She engages so much with the other characters and adds a lot of depth to what otherwise could have been just another slapstick cartoon.

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Why Frederator Were Right To Pull The Mathematical Video

It doesn’t happen often, but sometimes people make mistakes. which is apparently what happened over on the Adventure Time blog the other day. The show is well known for it’s growing and devoted fan-base that stems from the show’s top quality, it’s quirky and loveable characters, and, most importantly of all, the way the creators, network and studio crafted and actively encouraged the creation of a community around the show.

As part of this, Frederator began putting out two recap video of each episode, one solicited responses from fans, the other contained said responses as art, music, voice messages, etc. The long and the short of the latest video, is that it went out as usual and generated a lot of discussion on the internet before being withdrawn.

The result was that a lot of fans were upset for many reasons, but chief among them is that the felt that Frederator/CN/The Man was somehow censoring some aspect of the show.

This is patently false.

In fact, I’d go so far as to say that it’s almost a smack in the face, especially as plenty of it has continued even after an official explanation. Understandably though, emotions do seem to be running a bit high, especially given the subject matter.

However, there is an extremely valid reason that Fred touched on but did not go into detail on, and it’s the one and only reason the video was pulled.

Here’s why he was right to do so.

In a handy coincidence, I’m right in the middle of reading a book called Remix by Lawrence Lessig (of Creative Commons fame).

Remix by Lawrence Lessig coverIt’s a rather fascinating book that I’d encourage you all to read, you can even download it for free.

In it, Lessig discusses his theory of RO culture and RW culture. RO refers to Read-Only and RW refers to ReWrite. The difference is that the former allows the creator more control over what they create and how it’s consumed and the latter extends the right to anyone should they wish to ‘remix’ it into something new.

As far as RO culture goes, right now that means anything on TV, film and radio where the creators intend for it to be seen/read/heard exactly as they originally intended it. RW culture is pretty much everything outside of that that is primarily created by fans.

Adventure Time is a show in the RO tradition. It is meant to be watched the way that Pen Ward, the studio and network intended it to be. Fans are free to create whatever they wish, however that is all done outside of the official channels and is clearly labelled as such.

What the recent Mathematical video did was inadvertently insert part of the RW culture into an RO show. In other words, it took the context of the Princess Bubblegum/Marceline relationship and implied something that Pen Ward and his crew never intended to be the case. Their vision for the show was compromised and that puts things at odds with the goals of RO culture.

Therefore the video had to be pulled because otherwise it could have compromised how the characters and the show are meant to be viewed by the audience.

Fans are still free to imply whatever they wish because they are part of the RW side of things. They create many new and wonderful things but it is clear they are independent of the show. Frederator is part of the production team and they are obligated to follow the vision of the creators, whatever it is.

The decision has nothing, repeat, nothing to do with the nature of the relationship. That is completely irrelevant to the discussion and it isn’t fair to insinuate that the decision was made based on that and that alone.

Even if crew members engage in creating their take on the relationship, unless it is officially sanctioned, then they too are acting as part of the RW culture, in other words, they are acting outside of the RO culture of the show and their art can’t be seen as ‘official’.

Fred and the studio acted completely correctly in pulling the video because the longer it was left up, the more and more it would have compromised the original vision of the creator, Pen Ward and how he wanted everyone to see the characters.

Irregardless of the potential future developments in the show or its characters, pulling the video was the best decision given the circumstances and all the criticism that is being thrown about is completely unwarranted.

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A Comic About Toyetic Shows

Via: Potato Farm Girl on Tumblr (click through to embiggen)

Could this comic speak the truth???

Perhaps, but the sad state of affairs that was the cancellation of Symbionic Titan probable had a lot more to do with the kind of show that it is rather than whether or not there were toys made to promote it.

While Princess Bubblegum and Princess Llana are two great characters, it’s not really fair to say that one should have succeed because the other did. They inhabit different worlds in different shows and nary the two shall meet.

 

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Did The ‘Rule 63’ Episode of Adventure Time Boost Female Viewer Demographics?

Via: Frederator

[Updated below]

So here’s what I’m curious to know: Did this past week’s episode of Adventure Time with Fionna and Cake have an increased number of girl viewers compared to a normal episode and if so were the numbers of male viewers impacted?

I ask this because I’m curious to see whether the gender of the lead character can impact viewer demographics. Considering that the show is a male-leaning one anyway, did the number of girl viewers pick up because of an episode with a female lead character?

Also, how about the number of total viewers? Arguably if more females were watching and all the usual lads had tuned in, we should see an increase, right?

What are your thoughts?

Update: And the numbers are in, but curiously their only broken out for boys, not girls. Overall, 3.3 million viewers tuned in to see Fionna, Cake and Prince Gumball.

The press release only provides numbers compared to last year, so that’s not a lot of info to go on unfortunately. However seeing as it is the highest rated episode of Adventure Time of all time, which would suggest that its performance in each demo is up.

In any case, it would appear that this one-off, gender-swapped episode didn’t scare away male viewers in the slightest, which, if the wags are to believed, was nothing short of impossible to achieve.

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Has the Rise of the Children’s Networks Contributed to Obesity in Kids?

It’s something I want you to dwell on for right now (I’ll do a full post in a wee bit), but does the fact that there are three networks broadcasting children’s TV shows 24/7 (for the most part) form a contributing factor when it comes to childhood obesity?

I’m not talking about the content or the advertising (although that has long earned the wrath of concerned citizens) I’m talking solely about the fact that children nowadays have unmetered access to content aimed at them.

What are your thoughts? Would limiting the hours of operation of children’s channels make a difference?

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The 7 Things That Made Adventure Time A Success

Adventure Time Promo art

Soon to be premiering its third season, Adventure Time has been on a seriously roll since it was first broadcast all the way back in 2010. Is there some kind of secret sauce that Pendleton Ward and co. have been hiding from everyone else? The answer is no, but there are a few things that the team, the studio and the network have done to ensure the shows success.

1. It’s Premise

Two best friends living in a magical land called Ooo? How could that not be special? How about if one of them was a magical dog who could talk? Even more so of course! The setup for Adventure Time is the ideal cartoon setting in that it allows for plenty of room for story. Being magical and all that, there have been no shortage of stories that make full use of such a location.

2. The Diverse Characters

Adventure Time is chock full of quirky characters who fill an episode and make it all the more fun to watch. Besides that, the regular cast are a diverse crowd, with a human, a talking dog, a bubblegum princess, a vampire and a flying ‘rainacorn’. Much like the Land of Ooo, the core characters are suitably different and complex as to permit a wide array of stories to be centered around them.

3. The Original Short

The original short, was part of Frederator’s Random! Cartoons and was broadcast on Nickelodeon back in 2008. Since Nickelodeon declined to pick up the series, it could have sat on the shelf for a year and a half. Instead, someone (somewhere) was clever enough to ensure that the short made it onto YouTube. In no time at all, it had ratcheted up over a million hits and a pseudo-cult following.

Besides that, the short was also extremely effective at introducing the world, the cast of characters and the kind of situations they have to deal with in the land of Ooo. Such a solid base was perfect as the foundation for the show’s fans on which to grow.

4. Getting Picked Up

With a bit of internet popularity, there was already an audience waiting for a series, so it came as no surprise when Cartoon Network announced their acquisition of the series, that there were many fast-paced discussions on forums as to how the show would turn out. As a result, the show’s premiere was one of the highest watched in Cartoon Network history and the show has remained a top ratings winner ever since.

The key here is that thanks to the show being on YouTube, it already had a group of people who wanted to see it. As such, it was easier for the creators and network figure out which direction the show should go in and what made it so popular in the first place.

5. The Tumblelog

The good folks at Frederator have run production blogs for all their shows since My Life as a Teenage Robot so it is no surprise that they have one for Adventure Time too. Stretching all the way back to the original short, there is literally hundreds of bits and bobs from the show like character model sheets, colour studies, sketches, storyboards and promotional art. It’s a veritable treasure trove of Adventure Time paraphernalia.

Why this is so important is because until now, the vast majority of shows normally hide such stuff away and try and keep it out of the public’s eye until at least the show’s premiere (the common fear is ‘piracy’). Posting such a large amount of art on a regular basis only served to whet the appetite of the fans, however, and when the first series was broadcast, many fans were already familiar with the episodes and were anticipating them even more.

6. The Secret Sauce of Awesomeness

[Shhh, don’t tell anyone]

7. Actively Engaging The Fans

I wrote about this last year sometime, but it is still something of a rarity in the cartoon landscape in that the producers actively engage fans and encourage them in many ways. Of note is the original tumblelog but also the many many fansites that have sprung up. The official tumblelog also requests, accepts and posts fanart and pictures of people either cosplaying or wearing Adventure Time clothing. No other show (outside of Frederator) seems to be doing this even though it has immensely helped cement the show’s reputation as being fan-friendly.

Conclusion

So there you have it, seven things that have helped Adventure Time become the success it is today. It should serve as a role model for other shows on how to successfully grow your viewer base into a fan base.

 

http://twitter.com/#!/buenothebear

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An Adventure Time Title Card That Caught My Eye

Today is a short post, because I spent all day yesterday putting together some new furniture (hence no post) and this morning, I have to get a craigslist ad out for the piece they replace. Seriously, if you live in Baltimore and want a TV entertainment centre, check out the ad and get in touch, mention this blog and get it for free!

Below, is something that caught my eye last week and this seems like as good a time as any to post it. The dense layers of artistic skills in Adventure Time continue to stun the mind of viewers and fans alike, and the title cards are no exception.

So much so, that Fred Seibert has put out a whole book on the art of the title card (from his own series’ of course) and brings to attention how they have been criminally overlooked by historians over the years. It is available on Amazon and there is a preview available on Fred’s blog.

It is therefore satisfying to see that the title card I am sharing today is also a Frederator production. It’s a mysterious piece and a bit of a play on the usual situation. Instead of Finn hiding in the background, it is Princess Bubblegum that is the one in the dark. There’s a great sense of foreboding about the whole thing, and one can’t help but wonder what terrors await Finn and Jake when they take up the scissors for the job at hand.

Via: Fred Seibert on Flickr

The episode premieres, uh, tonight (January 10th), at sometime in the evening on Cartoon Network. Check it out and report back please, I still have to re-arrange all the furniture I messed up yesterday!

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How Come Chowder Never Spawned a Line of Cookbooks?

Chowder, the loveable little scamp of an apprentice who someday wants to be the best chef in all of Marzipan City had an altogether awesome show, which has been one of the most popular shows on Cartoon Network in recent years and sadly ended last month. It has always bothered me that we never got a cookbook from the little fellow. I bet we would have seen a few really amazing dishes that we could actually make as opposed to just salivating at the thought.

I am not one to say why we never got one because I, as of today, don’t call that shots on such things. Since Chowder launched way back when Ratatouille was still being talked about, and that mouse did get his own book.

With many more shows (and indeed, recipes) to his name, you would think that it would be a forgone conclusion that a lightbulb would have gone off in someone’s head. Unfortunately if one did, we never saw the final product.

Such a piece of merchandise would have sold well, good children’s books always do and one based on a show as unique and popular as Chowder could certainly have been successful. Besides, the show was also pretty popular with older kids, you know, the ones that actually could cook for themselves without needing adult help.

A Chowder cookbook was an opportunity that was sorely missed. Indeed, a series of cookbooks on different themes was sorely missed as they would have extended the show’s lifespan far beyond its time on the air, which is of course, the holy grail of successful marketing campaigns, look at all the Flinstones stuff still floating about, and I’m pretty sure we’ll see Simpsons merchandising until the end of time.

Perhaps in a few more years we’ll see another show along similar lines that will brighten up the presence of cartoons in the kitchen.

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