Half-hour episodes: the bedrock of just about every television success story. Efficient, profitable, and rapidly becoming outdated. The Simpsons owes a large chunk of its success to the format, but it blunts the show’s formerly raw edge.
Writing for Forbes.com at the end of June (and escaping my attention until know), Merrill Barr postulates that Nickelodeon were wrong to alter their marketing plan for Book 3 of Legend of Korra after the Mexican arm of the network inadvertently let a few episodes from the season get loose on the internet, and are beholden to internet ‘pirates’ as a result. I say that’s poppycock.
This morning, Fed Seibert has a great post about the ongoing revolution in video we’re seeing thanks to YouTube and he has this choice quote (emphasis mine):
But that’s not where the action is. Remember, Adventure Time first blew up on YouTube; we absolutely never would have sold the show without the explosion of interest from their community.
That’s the money quote right there, and the secret to any piece of entertainment’s success. A community will do more to make you money than any advertising can ever hoper to achieve.
He follows it up with this advice:
There’s ways to make money if you’re popular, and more importantly it’s where the audience is.
The old ways of doing things are falling. You simply cannot expect to make money or reach an audience the same way they did in the old days.
Thankfully, the tools to do so are so readily accessible and cheap, like Fred says:
Any of you making films should be making more and posting them.