Grading The Disney Princesses on Magazine Covers: Part 2

Continuing this series of posts (part one if you missed it), where we look at a series of faux magazine covers created by the Petite Tiaras tumblelog that feature the various Disney Princesses.

Princess Aurora in Glamour

Glamour magazine has a title that pretty much says it all, but does the Princess live up to the standard? from the official description, Glamour is:

…a magazine that translates style and trends for the real lives of American women. Our award-winning editorial covers the most pressing interests of our 12.4 million readers: from beauty, fashion and health to politics, Hollywood and relationships. We’re often optimistic, always inclusive, beyond empowering and can always separate the Dos from the Don’ts.

Our readers live for fashion, live for beauty and most of all, live for Glamour.

For the most part, it is a good match. Aurora’s story is compelling, and the tale and all that surrounds would certainly be useful in a magazine like Glamour. There’s a good dose of style content and there are personal articles in there too. Living up to the billing are the articles that provide advice to the reader.

Overall: B+ (if only because she’s asleep for a good portion of the film)

Arial in Seventeen

Seventeen magazine in each issue:

…reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day.

So “young women” in this case presumably means “teenagers”. Arial is perhaps the most well known of the Disney princesses for being a rebellious teenager so naturally Seventeen would be the perfect fit. Is this the case?

Yes, it is. The cover is filled with a good mix of kiss-and-tell stories, “best of” lists, advice and tips and tricks on how to do things.

Overall: A+

Belle in Jalouse

Well, this one is certainly the odd one out thus far. Jalouse magazine is French in origin and originally:

…conceived as a Jalou family idea that a totally young magazine, for the young and by the young, was essential to complete L’officiel, has been the magazine for the trendy in crowd in Paris for its daring and contemporary editorial positions since 1998. Devoted to women from 18 to 30, looking for an avant-garde view that shakes up preconceived ideas, Jalouse constantly innovates.

So it’s an über trendy fashion magazine for any girl who dreams of living in Paris and is looking for a sophisticated alternative view from established publications.

Naturally, Belle is French, so that part makes perfect sense. The rest of the cover seems to live up to the concept. There are plenty of fairly mundane articles that undoubtedly have a special twist and are likely to be more comprehensive in nature than some of the other publications featured here.

Overall: A-

Stay tuned for part 3 with Jasmine, Pocahontas and Mulan

Disney Deals To Brides!?

Most companies ignore the Immutable Law of Brand Extension and Disney is no exception. No market is ever too obscure or far-fetched to extend your brand into if there is money to be made in it, and how could a company stand by while so much hard earned cash is carelessly thrown away in a market sector it doesn’t have a toe-hold in? The answer is, get in there and grab a share!

The result is Disney Bridal (yes, really), a collaboration between Alfred Angelo (who?) of Philadelphia, PA and the Walt Disney Company of Burbank, CA. Let’s start with some choice quotes from the press release:

Dreams do come true, especially for women who grew up dreaming of a fairy tale wedding modeled after their favorite Disney Princess character……..the bridal gown collection is inspired by the essence, style and personality of seven iconic Disney Princess characters: Ariel, Aurora/Sleeping Beauty, Belle, Cinderella, Jasmine, Snow White and Tiana.

 

“This collaboration is a wonderful testament of two long-standing, established and respected industry leaders…the magic and storytelling heritage of Disney and the internationally renowned bridal fashion of Alfred Angelo”

 

“Every bride wants to be a princess on her wedding day, and through this collaboration with bridal fashion experts Alfred Angelo, we can now extend the reach of the Disney Fairy Tale Weddings brand and make beautiful Disney Princess-inspired gowns accessible to all brides at a broad retail distribution and affordable prices,” says Pam Lifford, executive vice president, global fashion and home, Disney Consumer Products.

 

Michael sought to capture every girl’s fantasy of feeling like a princess on her wedding day, while being inspired by the magic and identity of each Disney Princess.

So, there is plenty of the usual huff and puff you’d find in the press release. But how about the dresses themselves? Let’s have a peek, along with the descriptions for each.

Aerial

The treasures of the sea inspired Ariel’s gown. The mermaid silhouette features re-embroidered lace, pearl beading, and sequin sparkles.

Sleeping Beauty/Aurora

 Aurora/Sleeping Beauty’s gown is romantic with a dreamy, willowy skirt for this slumbering princess.

Belle

 Belle’s wedding dress, with a draped waistline is inspired by the iconic ballroom dance scene from the film and focuses on making a grand entrance.

Cinderalla

Cinderella’s gown radiates with sparkle as its inspiration is the fairy tale’s enchanted glass slipper.

Yes, but does it include a glass slipper as part of the outfit? If not, I’d feel cheated.

Jasmine

Jasmine’s wedding dress conveys freedom and individuality and as a result her shimmering soft satin gown is exotic with a bejeweled neckline and low cut back.

Snow White

Snow White’s dress is inspired by nature, beauty and grace like the Disney Princess character herself.

Tiana

The regal, one-shoulder taffeta gown for our newest princess, Tiana, reflects her independent spirit with an asymmetric bodice and ruched skirt.

BUT WAIT!

All-new for 2011 and just in time for the fabulous (and coincidentally timely) release of the hilarious Disney classic, Tangled, comes this latest addition to the collection!

Rapunzel

Yup, when it comes to Rapunzel, I’m sure not thinking so much about how inspired the dress is as much as I am how the bride’s hair will never live up to the fairytale image.

So there you go. The dresses range in price from a lot to a very lot and naturally have all the uniqueness that a Dow Jones company like Disney is renowned for. Being a guy with no fashion sense, I am nonetheless confident in saying that these dresses use the term “inspired” in the loosest way possible.

I’m sure even Disney knows that real inspiration for clothing like this comes from the character’s clothes more than anything else.

Thankfully, my fiancée saw right through the whole thing (she came up with the title of this post) as soon as she saw the ad in the Knot magazine. Head on over to her blog see why she won’t be getting one of these dresses.