Animation

Initial Thoughts: Dreamworks Developing Troll Movie

Some toys are notoriously subject to fadism, where they seemingly overnight become massively popular before rapidly fade into the background rarely to be seen again. Remember Furbys? Yeah, like that.

It comes a as a bit of a surprise to hear that Dreamworks is developing a new film based on the (surprisingly mature) line of Trolls dolls. Things could go either way for the film. Some of you out there may well remember the 80s, where it seemed like every cartoon on TV was using a line of toys as their inspiration.

Creativity suffered as a result, writers and animators were limited by what the toy companies dictated the characters could and could not do. While people remember those cartoons with fondness today, in the grand scheme of things, they don’t hold a candle to the likes of SpongeBob Squarepants.

Personally, I believe that cartoons should drive the merchandising. They are a stronger starting point and allow for a far wider choice of products, or at least potential products. This case, however, is probably more closely related to Toy Story than anything from the 80s. There is an established set of toys (read, everyone in Toy Story besides Woody and Buzz) who can be worked into almost any story and have a line of merchandising ready to go.

It would have been ideal if Dreamworks would have decided to develop an entirely new set of characters. Time will tell which celebrities are drafted in to voice the little guys. Anyone want to give odds on Tom Cruise? The film has only just been announced so there are still a few years until we even see anything close to resembling animation. That’s an awful long time in animation and a lot can happen in the meantime.

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A Note on Marketing Animation to Adults

This is a brief post, but the TV was on in the background with Last Comic Standing on. Long story short, there was a tie-in promotion for the upcoming film Despicable Me (which I posted about just last week). There was a fair amount of self-deprication going on, with the hosts going on about the “inevitable” promotion for the film.

It got me thinking though, here was a promotion (however silly) for an animated film in the middle of a TV show clearly aimed at adults (or at least teenagers). Now granted, was probably only to inform parents that there is a fun kids film coming out in a week or two, in which case it’ll probably do the job.

It’s been long known that putting advertisements aimed at adults (like those for lawyers, etc.) on during kids TV shows is effective. The opposite isn’t true of course, there aren’t many kids that watch Jay Leno, but there is no reason why we don’t see more kids films being advertised during adult’s TV time. I just wish it was a bit more inventive.

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Anomaly Approved: Asterisk Animation

Blogging, it’s a tough thing to get right at the best of times, heck, I screw it up on a fairly regular basis. There are a chosen few however that excel at the practise. Richard O’Connor is one of them.

Emanating from my favourite city in the whole wide world (New York), Richard writes for the Asterisk Animation blog. In case you didn’t already know, Asterisk is a studio based in New York that turns out many projects for private clients but also undertakes larger stuff, like the superb work they completed for PBS’ film, The Buddha (featuring the handiwork of everyone’s favourite Australian, Elliot Cowan).

Regular readers will note that Richard is not the sole animator blogger in New York, he’s not even the sole daily animator blogger in New York. He shares that distinction with Michael Sporn, a most unique animator whom I recommended just last month!

That is where the similarities end however. There are many differences between the two that serve to provide some fantastic variety in the New York animation scene. For one, Richards focuses much more on the practicalities of animation.

What I mean by this is that we get some original class notes from Tissa David! That is not all however, Richard also posts plenty of tips and tricks on how to create good animation, not just who we should look up to in the industry. Besides that, there are numerous posts filled with seasoned advice that can only come from someone who has been in the industry and has seen it all. Indeed, a series of posts has been posted on the correct way to cost a project. That is advice that can be hard to come by at the best of times and here it is being given away freely!

Richard also posts recaps from various events held in New York. Seeing as one person cannot make them all, it is nice to have a few blogs from where to read how events went. For those of us who don’t live in the Big Apple, these are a blessing.

Being the blog of an animation studio, it would be a crime if there weren’t plenty of posts about goings on in the place. Richard excels at posting about the ins and outs of working and running a studio. Besides that, he gives boatloads of background on many of the projects the studio works on. Although times are slowly changing, it is still rare to see first hand information about the nuts and bolts of a studio coming out on a regular basis.

An interesting aspect of the Asterisk blog is the numerous posts devoted to The Animator, the former newsletter of the trade union in the city. These offer a fascinating insight to the industry as it was many years ago and serve as a great reminder of how much things have changed. They are well worth a read if you have the time to spare.

Of course it wouldn’t be a blog if there weren’t a few personal posts here and there. Richard supplies the goods with posts on varying topics of interest. A notable pair of posts was centred on anime and how it came to be in this country.

As I said at the start, blogging is hard to do right. Doing it every day and getting it right is even harder. With that in mind, it should come as no surprise that the Asterisk Animation blog is Anomaly Approved.

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Anomaly Appraisal: Hercules Part II

This is a continuation of yesterday’s Part I, where I covered the plot and music.

Today I’m going to cover the animation, the characters and the character’s designs. First off, the animation is the same fine quality that we have come to expect from Disney. Everything is polished to perfection and leaves no stone unturned. The film itself is an artful blend of traditional and CGI although for the most part, the two remain in the areas where they excel most.

For the most part, the character animation is the preserve of the traditionalist. Characters are hand-drawn and move with grace around the screen. Special mention should be given to the Muses who are almost constantly dancing around the screen. Their movements are fluid and completely suit their stylized design (more on that later).

There are a number of sequences in the film where the camera flies about huge sets, that for the most part, are hand-painted backgrounds draped over a 3-D model. These shots work well and add plenty of depth to the film. CGI is also used for the first creature that Hercules fights in the gorge, where it’s use is pretty obvious mainly because after over a decade, technology tends to improve rather visibly. CGI was also used in a few less obvious areas, like carts or the platform that Hercules must pose on for his portrait. These subtle uses blend in perfectly with the hand-drawn surroundings and serve to improve the appearance of the film. The old adage that less is more certainly holds true here.

Character movement within the film is generally excellent. It was nice to see some cartoony elements such as rubberband legs and some squash and stretch popping up here and there. Their limited use was wise as unlike the Genie in Aladdin, there was no character (aside from Hades) that was in need of it.

As you’ve probably noticed, I am not all that great at analysing the technical parts of the film. That’s the result of not being an animator. If I was, I could sit and yap on and on about how God is in the details of a film like this. Where simple character actions such as which way the characters are looking can make all the difference in the world. Hercules is full of such things, especially in the garden scene, but I am not one to be able to comment on their use. Let’s just say I like that they exist.

Moving right along, we come to an area that I do feel I have considerable ability to comment on: character along with character design, starting with Hercules.

First off, the guy comes off as more of a jerk than is perhaps wise for a film where he’s supposed to earn our sympathy. Sure he has it at the start, when he falls from Mount Olympus. he even has it when he detroys the marketplace in the village. When does he lose it? After his training of course. This is where he begins to become a tad pretentious, which by the end of the Zero to Hero montage, is pretty much full-blown. He’s full of himself at this point. He may still pine to join his father, but after the scene in the temple I thought he pulled of the trick of being the world’s biggest crybaby.

He is brash, he believes that he will earn something just because. While he is equal parts confident and cowardly, his successes imbue him with a sense of entitlement. His arrogance towards Phil is exemplary of the kind of character that I personally hate. OK, its understandable that he is angry in that scene, but he is rather self-centred and willing to act without thinking of others. This changes once he falls in love with Meg and is willing to risk life and limb to save her. Alas, this arrives very late in the film with the damage almost already done. Having said all that, Hercules is the hero and the audience does connect with him at the end. He is a strong protagonist but he is upstaged by the more complex people around him.

Hercules is supposed to be the Alpha male albeit a flawed one. His pride is all too obvious and it saps out sympathy for him. After he becomes famous, he’s not unhappy, he loves it, he just hasn’t gotten what he wants and feels he should get it without having to truly earn it. He believes that he is perfect. Hercules is not fatally flawed as he redeems himself by the end of the film, it’s just that it takes until the end of the film for use to accept that he has changed. Creating a flawed character that an audience like means walking a very fine line. For the most part, Hercules stays on the right side, but only just.

With our hero protagonist being so rough around the edges, it is a relief to say that the other main characters are not nearly so unfortunate. Phil is the trainer who just seems to have a string of bad luck with his students. Voiced by Danny DeVito who adds a grough, world-weary tone to the charcter, Phil is the foil to Hercules for much of the film. Phil is definitely the good-guy, even more so than Hercules. He drives Hercules to succeed and shows true compassion when he learns the pain that Meg has gone through. He is rewarded at the end when his dream comes true.

Megara is our damsel in distress, although her distress is much more complex than at first sight. She is the romantic interest of Hercules although it takes a while for her to return the favour. Her relationship with Hades is revealed (too late in the film in my opinion) as one that she deeply regrets and results in her desire to help Hercules clashing spectacularly with her obligations to Hades. She is a character constantly in crisis and swings wildly between the Rock that is Hercules and the hard places that is Hades. She is a girl who was placed all her trust in two men (her former boyfriend and Hades) and ends up being betrayed bitterly by both. All of these aspects combine to make Meg the most interesting character in the film. Even though she is infinitely more flawed than the hero, it is she who we sympathize with the most.

Hades is the bad guy. Given a fantastic lease of life thanks to James Woods who is let free and loose and makes the character very much the fun-loving diabolical villain that he is. His temper is explosive which is emphasised with the fire that is his hair. He is not one to manipulate people, but he no problem using them for his own devices, such as Meg. Pain and Panic are his two assistants. Now these are two characters that for want of a better word, are superfluous. Watching this film 10 years after the fact, they come across as two, very stock, very mid-1990s Disney characters in that they are nervous, clumsy and serves as no more than a plot device in abducting Hercules. Compared to the likes of Iago in Aladdin or Cruella DeVil’s henchmen, they are too comical to take seriously.

The various minor characters in the film are wholesome, although many are not on screen long enough to display any significant personality traits, save perhaps for the Muses. Here are five women who, despite doing little more than linking the various parts of the film together, nonetheless display some strong characteristics. They are straight-talking and make it known. Personally, I like the Muses. They might be mostly narrat
ors but they have a certain amount of [ahem] appeal and play it off on the audience, which is no bad things as far as I’m concerned.

The character designs are a sight to behold. Some are fairly normal in appearance (such a Phil and Pegasus, no big surprises there) and some are extraordinary. There is one average looking bloke who I’ll get to in a minute.

Starting with Hades, here’s a guy with a fiery temperament and what better way to display that than with some fire! Hades’ hair matches his many moods from normal (blue and short) to angry (blue, longer flames) to steaming mad (red, roaring flames shooting straight up). In contrast, when he is happy, his hair turns bright blue and cozily swirls in the air. Hades’ grey appearance matches his home in the underworld and his presence on Mount Olympus could not be more noticeable, with dark clouds persistently hovering over him. His large stature stands in stark contrast the the many skeletal spirits that live in the underworld which helps set him apart in his role as their caretaker.

As interesting a design as Hades is, it is the females in this film where the character design excels. Staring with Meg, who is an interesting mix of sharp edges and curves. Not being the typical Disney image of womanhood works in Meg’s favour. her clothes are plain, she is bereft of jewellery and her face is rather small.

That being said, the way Meg displays her emotions through her movements is unique in the film. She walks with a certain amount of contempt, perhaps because of the former rejection. There is no suggestion of promiscuousness, but rather that everyone except herself can see her beauty. Her eyes play a critical role in this as she often narrows them when talking to someone but opens them wide to show astonishment or happiness.

Meg holds herself in a way that suits her status as a betrayed person. Her arms are often folded and she tends to keep them to herself, with the exception of the garden scene and accompanying song where she lets herself feel much freer as she experiences the closest thing to happiness for the first time in a long time. Ultimately, Meg is the plain Jane girl that manages to capture the heart of the hero through a winning combination of both beauty and her character. Her design is a similar winning combination that emphasis that beauty is more than skin deep.

Our hero Hercules is a curious case. As a baby, he displays all the associated cuteness and playful movements. As a teenager, he has grown taller, is leaner and has the usual teenage issues with clumsiness. By the time he is an adult, he has become a strapping young lad with muscles large enough to match his strength.

Overall, his design is OK. Where Hercules does fall flat is his face. I still can’t quite put my finger on it, but it would appear to be a combination of his nose and chin. Both are way to large. The chin in particular sticks out like a sore thumb but does not define a strong jaw in the same way that Gaston does in Beauty and the Beast. Combined with a very prominent nose, Hercules come off not so much ugly, as, well, not quite as universally appealing as perhaps he should be.

The most stylized designs of the entire film belong to the Muses and the gods and make both clearly distinct from the humans. The gods are brightly coloured and appear to radiate with light. Their features are more exaggerated either being more delicate (in the case of the goddesses) or pronounced (in the case of the gods).

The Muses take their design from ancient Greek pottery that they interact with throughout the film. They are suitably curvy and move in a similar fashion, which is not surprising seeing as they dance as well as sing. The five of them have their own appearance and character too although this is not developed much in the film. They are full of life and are constantly dancing in ways that suggest they have a real passion for performing. It would seem (from the end credits) that professional dancers were used as reference for the Muses. I’d like to think that while this may be the case, the animators were given enough room to express their skills. The Muses remain the most entertaining aspect of the film, so much so, that I would gladly watch an entire film with just them in it!

Overall, Hercules is not perfect, although in fairness, no film ever is. It is a solid Disney product that was perhaps treated a bit harshly by US audiences on its theatrical release. Personally, I think it is well worth taking the time to watch it again and viewed for its animation and characters if not for its plot.

I must give a shout out to Disney Dreams for all the wonderful screencaps. Much more than a repository, the site is very much a superb source for Disney fans with everything they could possibly need.

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Animaly Appraisal: Hercules Part I

Sooooo, having just finished watching Disney’s Hercules, here are some initial thoughts that will be concluded tomorrow. Released in 1997, Hercules continues the Disney tradition of releasing a “classic” film every year/couple of years which in the preceding years had borne witness to Beauty & The Beast, Aladdin, The Lion King and Pochahontas. Many people will agree that things began sliding downhill with the departure of Jeffrey Katzenburg for greener pastures prior to Pochahontas. I tend to agree but I would say that the slide was more the result of weak leadership rather than problems in the creative department. That debate is for another time. Today, I’m focusing on the plot, the songs and the background design. Tomorrow it’ll be animation, characters and character design.

Starting with the plot, the basic set-up is that Hades, the brother of Zeus hatches a plan to take over the world but first he must eliminate Zeus’ son Hercules. Through his incompetent minions who fail to finish the task, Hercules doesn’t die but instead turns mortal. We then get a short scene where we discover how he does not fit in with those around him. Once Hercules meets his father Zeus, he goes to find Phil, his trainer. After some training, Hercules is not a striking young lad with enormous strength.

Before he can become a true hero ad return to Mount Olympus, he must first prove himself. Enter Meg, whom he saves from a monster. As it turns out, she’s in the pocket of Hades because of some deal she did with him back in the day and must obey his every whim if she’s ever going to get her soul back. So, to wrap up the entire thing, the planets align and Hades begins his assault on Mounts Olympus. Hercules fights him and saves the day, only for Meg to die along the way and descend into Hell (or whatever the Greeks called it). Hercules offers to swap himself for Meg and in the process regains his immortality and becomes a god. In the end, he decides to stay on earth with Meg after falling in love with her. The End.

As far as the story goes, it’s pretty straightforward. There are no intricate twists save for Meg’s relationship with Hades. As far as being accurate goes, you’d bet better off watching that Chuck Jones Tom & Jerry cartoon. Of course there is no need for it to be accurate, it’s just a story. If we are willing to believe that a guy can lift a house, we can surely believe that Zeus put Hades down below instead of them casting lots for it.

One things that I absolutely loved about the story was the use of the Muses as sometime narrators and, well, muses! Although they make the film seem more like a play (which really changes the pitch of the film) they add some spice to what could have been just another movie.

Interestingly enough, this was the first Disney movie to be based on mythology rather than the usual fairytale. This choice of source material makes a great change from the many films that went before. No princesses in this movie! it is a shame that they haven’t really returned to it since as Greek plays have been a source of entertainment and creativity for millennia.

With that, onto the songs! I’ll just say it straight out, Aladdin is my all-time favourite when it comes to songs. With that in mind, I rate every film against it and while I try to remember that different films require different musical styles, I have yet to fins one that comes close. The songs in Hercules try to convey the many conflicting emotions being felt by the characters. Be it Hercules wanting to fit in, Phil debating whether to train another hero, the Muses montage in the middle, or Meg’s song where it becomes clear she’s fallen in love.

The key thing to all these songs is the singalongability, which I would rate as OK. Granted the songs match the overall serious tone of the film, but you don’t hear people singing those songs for a reason.

Which lead me on to the score itself. Leaving aside the usual orchestral score that does its job in the dramatic parts, it was great to hear some stuff that could have come straight out of the 1950s. If you know your Ren & Stimpy, you’ll know that John K. resurrected a lot of similar music for his show. Which makes it all the more surprising to hear similar music in a film like this. Be it the clarinet solos, the blares of trumpets or the quick tap of a xylophone. They add enormous emphasis to the lighter parts of the film that could otherwise have been so easily accomplished with an orchestra the same as the rest of the film. This music serves to divide the film into two parts: the fun part and the serious part and makes an excellent, if somewhat sub-conscious contrast between the two.

Personally, I think we need to see much more of this type of music in animated films. The Incredibles score makes some fantastic use of 60s brass and percussion that equals the best that James Bond put out.

Tomorrow, the more interesting stuff. Like backgrounds! Characters! Character designs! (try and guess my favourite).

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Adventure Time’s Connections With Its Fans

Adventure Time Promo art

By now you should be familiar with Adventure Time, heck, I’ve mentioned it more than a few times here and even write a post about it. If you don’t know what Adventure Time is (and what rock were you living under by the way), it’s the brainchild of Pendelton Ward that was in limbo, well, YouTube actually, for a couple of years after appearing on Random! Cartoons on Nickelodeon before getting picked up by the Cartoon Network.

The show already has an extremely devoted fanbase which was in place even before the show premiered. Was this an accident? Absolutely not! Despite the fact the the original pilot ran up views on YouTube well into the millions, the show itself is a masterpiece onto itself. Pen’s whimsical designs, very strong characters (yeah, I like Princess Bubblegum, so what?) and absurd plots are quite unique among TV shows today, even cartoons!

The shows creators have excelled in a few areas that I would not consider traditional marketing techniques, indeed, they have managed to create a dedicated community around the show, starting with ye olde blog. The good folks over at Frederator have been running their blogs for what seems like forever and have built up a solid reputation for being some of the best in the animation business when it comes to blogging. The show has a dedicated blog that during the production process featured countless backgrounds, character models, colour models, storyboards, scripts, animatics, you name it! This was (and still is) a fantastic insight into the production of an animated show that has been unmatched by any other, save for Fanboy & ChumChum (another Frederator production, naturally). The blog has been a tremendous source for info on the show and has been the source of many answers to questions that fans have had. It is a fantastic interactive portal between the studio and its customers.

On a related note to the blog has been the Tumblelog, hosted on Tumblr (where I also have a tumblelog). In the beginning it was merely a repository for the artwork posted on the main blog, but since the shows debut, it has become a steady (and prolific) stream of fanart. The quality does vary quite a bit, but that is unimportant. What is important is that the number of fans who’ve made artwork is phenomenal. In fact, even the fanart has taken on a lofe of its own. The latest craze is to take album covers and remodel them using Adventure Time characters. So far I’ve got a great kick out of seeing some fantastic takes on both great albums and the shows characters.

Perhaps the most striking development of the shows popularity has been the Finn Hats. These are indeed the hat worn by Finn the Human in the show. Things kicked off when a few promotional hats were made by Cartoon Network. Not long after, instructions were posted on how to make your own Finn hat. Since then the internet has exploded with self-portraits of fans in their very own hats. A few have even gone the whole hog and dressed up for the conventions.

Last but not least has been the usual social networking stalwarts such as facebook and twitter. Pen has his own twitter feed where he tweets just about everything, from late nights in the studio to how things are going at Comic-Con. He gives fans a direct link to the creator of their favourite show and has wll over 4,000 followers at present.

Of course, all of this may not have come to pass if the original post hadn’t appeared on YouTube, where it went viral in the first place and racked up so many views.

Adventure Time could have stood on its merits as a cartoon even without all the above effort, but with all the above effort, the show is even more popular than it could have been. The important thing to note is that the efforts were mostly by the fans, with a little help from the production team. There is nothing I hate more than some marketing department trying to hype up a show by creating an artificial “community” that is so sterile it almost turns me off the show in question. With Adventure Time, it was a case of planting the seeds and watching the community grow naturally as word of mouth and anticipation took hold.

Any show should be similar, after all, it is the fans that support it and make it a worthwhile endevour for the studio and network. At the same time, if all shows were as good as Adventure Time, this wouldn’t require too much effort. Here’s to a bright future in the land of Oooo. 🙂

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Animation in Other Countries

I recently received my first issue of ASIFA Magazine, the quarterly publication of ASIFA International. I served as a great reminder that there is much more to animation than what comes out of the west coast of America.

Around the world there are plenty of indiginous animation industries that are happily supplying local needs without having to export to “the promised land”. Even with my limited experience, I can safely say that the best stuff need not necessarily come out of Burbank.

Perhaps the most well known is France, which is not that surprising given the potency of the French culture. They have also had a few success with films such as Asterix and with TV shows like Totally Spies! produced by Marathon.

Throughout the rest of Europe, there are plenty of small studios workjing on local content. Besides that, there are tons of independent animators, quietly putting out short films (and indeed a few long ones too). Some of these films really do puch the boundaries of animation in terms of their raw design but also in character development and story.

Apart from Europe stands Britain. Despite the dwindling size of the industry there, the number of series that have come out of Britain over the years is perhaps testament to the popularity of the artform there. This is perhaps because of the many, many shows that have been commissioned by the BBC as part of childrens programming and in its youth, Channel 4, whose most memorable production was the adaption of Raymond Briggs’ The Snowman. Seeing as British shows are made in English (duh), it has helped them find other markets around the world, including America (such as Bob the Builder).

Apart from Britain stands Ireland, whose breakout studio (Cartoon Saloon) was behind the feature film, The Secret of Kells which has managed to crack the US market and garner a well-deserved Academy Award nomination. Along with the lads in Kilkenny, there is also Boulder Media and Brown Bag Films both based in Dublin, both of which have found success either as a production house (the former) or a consistent creative force on the international front (the latter).

In the last 5 years or so, we have seen the rise of studios from the likes of China, India and of course South Korea, who even managed to get a home-produced TV show on US screens in the form of a show I can’t remember the name of and Google is currently failing me in. Of course the strong cultures in some Asian countries may have difficulty gaining a foothold in the US market, much the same as anime faced for many years before become widely popular.

The best place to suss out some international animation, is at an animation festival! It is not necessarily true that the biggest are always the best, but they do normally have the widest selection that cater to almost any taste. Example include Ottowa, the just finished Annecy, Hiroshima among many others.

I know I have yet to make it to one, but I am confident that when I do, I will see some fantastic animation that can’t be found anywhere else.

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Sport in Cartoons

Yes, today marks the start of one of the biggest sporting events of the decade. Sadly, Ireland are not in it thank to Thierry Henry and his dirty tricks.

So it got me thinking about sport in cartoons and how it is represented. Since there are so many different types of cartoons and indeed countries from which they come, I figured there would be a wide variety to be had.

In cartoons, you can spot the opinion of the creator towards sport. For instance, Butch Hartman is known to have a disliking for jocks. Therefore, sport plays a mostly negative role in his cartoons. Similar opinions can be attributed to creators who I guess would be called geeks not much removed from myself (although I do play Gaelic football and love it).

Leaving out all the shows that don’t really feature sports, the ones that do are heavily influenced by their country of origin. For instance, American cartoons rely heavily on the likes of baseball (Peanuts) or American football (King of the Hill). Jacob Two Two, notable for being made based in Canada naturally has an episode centered around ice-hockey.

The same can be said for European cartoons. Those that do, use soccer as their main sport. Seeing as it is universally popular around the continent, this does not come as a surprise.

I guess the main exception to the rule is (surprise, surprise) Japan. Although sport can play a central part in some anime series (mainly through their school setting), there are plenty of quirky shows out there where the “sport” is all too often something completely different from what we would normally expect.

All that being said, cartoons that are centred around sport are not nearly as popular as you would expect. This is perhaps the result of design by committee.

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I Have Arrived as a Blogger Thanks to Despicable Me

"Nonsense" you say, "surely you’re already a blogger, you’re blogging right now!" This is true, however today I received my first unsolicited e-mail chock full of promotional stuff for an upcoming film. Which film you ask? Why Despicable Me of course.

This post is not necessarily about the film however, we all know I’m looking forward to that, even if the teaser and trailer don’t explain all that much about the film. Nonetheless I will use this opportunity to dissect the e-mail in question and comment on the ideas presented within.

There is little doubt that it was sent to not only inform me of the new film, but also to get me to blog about it. Fair enough, although I was going to blog about it anyway, just not today.

First up is "Gru-gle", which is basically Google (geddit?) custom search with some fancy themes (hey, it’s even got Cinco de Mayo). It’s fun for about 2 seconds then you’re left wondering. Surely a custom iGoogle theme or something of that nature would have been more appropriate. Trying to divert people to a custom webage is a lot harder than simply persuading them to switch themes on their homepage.

Next up is "Grugle Earth" (geddit), which seems to be tied in with some marketing project where Gru’s "minions" will be scattered all over the country and you use Grugle Earth to spot them. Seeing as it uses Google Earth which isn’t on my computer, I can only vouch for the concept. Again it’s fun but it must be something for the kids. I’m certainly not too excited about it. The only thing is that it seems quite complicated for kids, especially younger ones. Maybe it’s just me and kids these days know how to upload photos to the web and such, but methinks adult help will be necessary for this one.

Last but not least, we have the obligatory web-based game, "GruTube" (geddit?) and the actual webpage of the film itself in addition to the now-mandatory facebook and twitter links.

How to rate all of this? Without going into too much detail, it alls seems to be the fairly standard movie-promotion stuff and seeing as this is the first film I’ve actually received something like this for, I can’t say for certain how it stacks up against the competition. That said, it was a pleasant surprise and it did encourage me to look into the film and its promotional baggage a bit more thoroughly than I normally would. Another pleasant surprise was a load of stills from the movie. From past experience, it can be tricky to come by really decent "official" images, so this will be great when it comes time to write about the film (hey, I’m doing that right now and guess where I got the pictures from)!

The only thing I would change, and I guess this is a bit more to do with this being a one-man operation, is that there was nothing in the e-mail explaining why I should blog about these tie-ins. I mean, I already knew the film was coming out, and I already presumed that there would be tie-ins, but there was no reason given that I should write about them, besides the suggestion that I should "check them out". The only thing that comes close to a reason given is that I can use Grugle Earth to find out where the "Min-vasion" will hit.

I’m not rounding on whoever actually wrote this, if anything, it did its intended purpose which was to get me to write about it, which I did, and it would have done an even better job it had plenty of reasons why I should have written about it. Perhaps it is just assumed that people will write about something, I don’t know, I’m not in that line of business. I’m just saying it would be nice to see something along the lines of something like this:

Hey, Charles (I would expect a formal salutation, mail-merge has been around for decades, there’s no reason for not using it if you have my e-mail address), we know you like to blog about animation an seeing as Despicable Me is coming out really soon, we thought we would send you some information in advance of the movie so you’ll know as much as you need ahead of time.

First off, we’ve decided to create "Gru-gle" (geddit) as a pun on everyones favourite search engine. Why not give it a go? There’s more to it than meets the eye.

Next up we have "Grugle Earth". As you probably already know, Gru uses his Minions for everything. Seeing as they’re aliens, we thought it would be cool to have a "Min-vasion" here on Earth! We plan to have them pop up in places around the country and use "Grugle Earth" to allow fans to spot them. You can find all the details on the "Grugle Earth" website.

Lastly, we also have a web-based flash game which we hope you enjoy as much as we did, as well as the actual website itself, which we’ve attempted to make much more enjoyable for kids to navigate while still giving parents and adult fans like yourself the information you need.

In addition, we also have the usual facebook and twitter pages that will enable you and your readers to keep up to date with the latest news in the run-up to the film’s release.

As a bonus, we have also included some promotional images that you can use in advance of the films release because there is no reason why you should have to go and find them yourself.

We hope you find this information useful and if you have any questions just let use know.

Sincerely,

Etc, etc.

A letter like that would be much, much more likely to encourage me to blog favourably about the movie. I’m pleased though, I never thought I would get something like this, at least not for a long, long time. 🙂

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How I Would Spot Great Upcoming Animators

I noticed it the other day but figured it wasn’t worth commenting on until Amid posted a concise rounding on the list the other day over at Cartoon Brew. For one, I agree with him on the choices, they are all established animators. Heck, Pendleton Ward has his own TV show that’s already in production on its second season!

In fairness, I hate lists. I tend to disagree with all of them unless their made by myself, and even then I tend to change my mind fairly quickly. Variety’s list is not credited to any one person in particular, which is a shame as one person may have put in some effort seeing as its their name at the bottom. Nonetheless, I will give the people who did write it the benefit of the doubt. At least it isn’t near as bad a list as the one published by Time a while back on the 10 Most Controversial Cartoons.

So how can you determine who is and who isn’t an up and coming animator? Unless you can read the thoughts of development executives out there, spotting the next Chuck Jones is nigh on impossible. The following is based on my own thoughts so please, if you have anything to add, please do so in the comments below.

Firstly, what does it mean to be “up and coming”? It’s a bit of a pointless phrase at the end of the day. Is it when you enter the fringes of the animation community, or when your video goes viral? What if you’ve toiled away as an independent filmmmaker for years before one of your creations enters the wider public’s eye? As far as I’m concerned, it’s when you have established a name for yourself within the animation community. They are the people who are going to watch your work and come out and support you or even come to you for support when necessary.

So what do up and coming animators have in common? The first thing is that they work and work bloody hard too. You never seen an aspiring animator sitting on their laurels. If they are not actively working by day and creating by night, they face an uphill battle to become known. Plenty of established animators, illustrators and background artists have a paying job during the day while at night they work away on their personal stuff. Just some examples include Chris Reccardi, Lou Romano, Steve Lambe, Mike Maihack, the list could go on forever. The point is, they have a deep passion for what they do and they use every (or almost every) waking hour devoted to it. They know that using their spare time to promote themselves is the most productive thing they can do.

After these same folks have created their films or whatever, they get them out there. Elliot Cowan applies for as many festivals as he can find. As a result, he could now be considered world-renowned! YouTube and other video streaming websites have also helped the up and coming animator get their stuff out there with little to no additional cost involved.

Aspiring animators also actively updated a blog or website and can often be seen attending community events. Look at Mr. Warburton, he’s a very well established animator but he always attends events or functions where colleagues and other animators will be present.

Those are my thoughts, now, how can you spot the next crop of animators? They will most likely be attending school of some sort. Besides the obvious skills they will be taught, it also provides them with a ready-made network of friends once they are finished. They will also be studiously developing their student films. The crop on show at this year’s ASIFA-East festival was outstanding. I’ve heard stories of students never completing their film, or rushing to get things done at the last minute. If they can’t get their act together in college, what hope do they have at a studio or as a freelancer?

They will also be active within the community, either attending events on a regular basis or being a member of the executive committee. They will be building contacts and networks at these events and will regularly meet people outside of said events.

Lastly, they will be good animators, with a knack for visual design as well as storytelling. They don’t necessary have to be a jack-of-all-trades, but they will excel in one particular area and they will use it to their advantage.

These are just a few quick musing on what I would be looking for if I was trying to spot the next great animator to emerge. Like I said above, it’s nearly impossible to spot the next great talent until they have already arrived. If you are in the animation industry, you have no excuses for not having advance warning.

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TV Cartoons in 3-D: It Would Be Awesome.

I’ve made my thoughts known on 3-D before, but that is in relation to movies, not TV. I’ve come to relize that three is a huge difference between the two. Whereas one is a waste of money, the other can be a tru benefit to audiences.

To begin with, 3-D in the movies is something that has been traditionally wheeled out to give people a reason to go to the cinema rather than stay at home on the couch. With the growth of HD TVs and home theatre setups that, when done right, can give a proper cinema a serious run for the money, Hollywood needed something that TV couldn’t offer. That was 3-D, a gimmick introduced in the 1950s that didn’t particularly work then and it doesn’t work now.

The reason? Higher ticket prices for one. Does the extra couple of bucks on top of a regular ticket price done justice by the added dimension? Not really, in my opinion, the market is still very much in the growth stage. That means we will continue to see growth in the market for the forseeable future but it will eventually level out. Don’t expect every screen in a cinema to be 3-D for at least 5 more years, and maybe longer.

So if 3-D doesn’t really work for cinema, why can it work for TV, specifically cartoons?

TV is the archetypical model for entertainment consumption. It’s 24 hours, 500+ channels (if you aren’t a tightwad like myself) and more hours of entertainment in a day than you could handle in a year. Since people watch so much TV, it makes much more sense from an economic standpoint to introduce 3-D technology in order to boost demand.

However, much the same as HD, it will take a long time for the technology to become widespread. Firstly, people who just dumped $1,000+ for a HD set are not about to go and buy a 3-D one soon. With about ~60% market penetration in the US, that’s a lot of people who probably aren’t in the market for a new TV in the next 5 years or so. Besides that, it has taken 13 years for HD to get to this point, so, at the dawn of 3-D, expect a similar timeline.

Enough beating about the bush, why could cartoons benefit the most? My one and only experience with 3-D cartoons (not CGI movies, BTW) was a 10 minute Spongebob Squarepants experience at Kings Dominion in Virginia a couple of years ago. It was fun and obviously geared up to throw as much 3-D at the audience as possible but it was tolerable for the most part.

Animation, and TV cartoons in particular, with their relatively simple lines would be ideal for 3-D. The technology is already there. I’m pretty sure ToonBoom can tweak their software to allow for dual camera positions of something like that. Seeing as their software already creates a virtual 3-D environment, this wouldn’t be too much of a stretch.

The best part? Imagine an anvil or something like that shooting our of the screen at you. Squash and stretch will never be the same again! Again, the nature of animation lends itself perfectly to 3-D compared to live-action. Personally, live-action faces an uphill struggle if only because to make things truly stand out, there is a reliance on SFX and the like.

The future is bright for cartoons at the dawn of the 3-D TV age. Only two things can upset the apple cart. Firstly, the fact that everything produced until this point is in 2-D and thus renders the new TVs useless. Secondly, people have a dislike for wearing the glasses. There are two camps, those that never wear glasses and hate wearing them and those of use that do use glasses and have a hard time putting 3-D glasses over out regular ones. Perhaps someday someone will come up with a solution, until then, cartoons will have to remain in 2-D.

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