TV

Adventure Time Season 2 Starts This Monday?

3 Comments / Animation, Cartoon Network, Frederator, TV /

Apparently so, according to Eric Homan over on the Adventure Time Blog. It seems like we were discussing the premiere of season 1 just yesterday, although April does seem so far away when you think about it.

The show has proven to be immensely popular and successful. For starters, just look at the viewing figures, every single demographic is up for the Cartoon Network. Of course, they were so low to begin with, there wasn’t many other ways it could go, but that is not the point. The point is that Adventure Time is proof that content is king when it comes to consumers.

Besides the outstanding quality, there has been the enormous number of fans that have flocked to the show. Besides commenting on the show’s main blog, there has been what seems to be thousands of submittals to the Adventure Time Tumblelog as well.

How do we know that these aren’t just random pieces of fan-art? Take a look at some of the album covers fans recreated using characters from the show. Some are absolutely fantastic and are a sign of true dedication from fans.

Which leads us to this coming Monday, when season two will premiere. Why it is happening so soon I don’t know (heck, if Eric doesn’t know, there’s no way I can either). I doubt it is a case of striking while the iron is hot. Adventure Time seems to be holding up quite well in re-runs. I’d say the reason is that with the recent premiere of J. G. Quintel’s Regular Show, the network simply wants to keep the momentum up.

Nonetheless, I think we can safely look forward to even more wacky adventures with Finn and Jake. 🙂

Adventure Time Season 2 Starts This Monday? Read More »

The Flintstones: From the Stone Age of Television To Today

1 Comment / Animation, TV /

Via: The Cartoon Pictures.com

What can I say that hasn’t already been said over and over again and again? The Flintstones is a giant among giants. The mere fact that we are celebrating its 50th anniversary today is proof that the Flintstones has been enormously successful. The closest parallel in terms of popularity has been The Simpsons, a part-parody of today’s topic (remember this?) and who undoubtedly succeeded because of it.

We all know what made the show successful: strong, easily identifiable characters, its primetime slot on ABC, a few celebrity voices (that were perfect for the roles), the experience and expertise of William Hanna and Joe Barbera, it’s similarities to successful, live-action sitcoms (The Flinstones were directly based on The Honeymooners) and last but not least, the sheer novelty of being an animated show at a time when cartoons were already being driven into the kiddie domain.

Without going into my likes and dislikes of the show, it’s safe to say that The Flintstones are of the highest quality. It is a wonder how much better things would be if they had stretched the animation budget just a tiny little bit further, but, having said that, the limited animation look of the show plays second fiddle to the stone age design and the hilarious consequences of such.

It continues to defy its age. Think about any live-action show from the era, it’s clear that they belong to that particular time. The Flintstones could have been made 10 years ago (and in the case of The Jetsons, the late 80s) and it would still be considered innnovative.

The Flintstones is unlikely to be unseated from its perch anytime soon. The Simpsons still has another 30 years or so to play catch-up, but that show’s unprecedented 22 year run ensure it’s place in the history books as well. With the coming storm in the media market, we will never again see such TV shows, Indeed shows like The Flintstones and The Simpsons are already an extinct species.

The influence of Fred, Barney, Wilma Betty, Pebbles and Bam-Bam is still being felt in TV today. References abound, imitations exist, merchandise continues to sell, and people continue to watch a show that by all rights should be well past its sell by date.

The Flintstones is not a lesson in how to make a great TV show, rather, it is proof that animation can be superior to live-action in many respects and can be popular with kids and grown-ups alike. It is a historical anomaly that was an extremely lucky break for Hanna-Barbera who finally managed to gain a foothold in the maintream media and the public’s consciousness as a result.

The Flintstones: From the Stone Age of Television To Today Read More »

Thoughts on The Hub

Animation, TV /

There has been much talk and debate in recent times about the upcoming launch of the newest TV channel aimed at kids, that’s right, The Hub. Co-owned by Hasbro and Discovery Networks. Anyone over the age of 20 will immediately recognize there is more than one show of that classic 80s vintage, the toy line.

What has proven to be the most surprising developments of the channels launch has been the heated debate about the nature of the shows, namely that fact that the three in question: G. I. Joe, My Little Pony and Pound Puppies are all based on the existing Hasbro toy lines of the same name. This parallels a separate show based on the popular Sketchers line of shoes, which is currently being investigated by the FCC after a complaint by a campaign group.

The new network seems to have escaped this group’s attention for the moment although I suspect that it is because: a) it hasn’t launched yet and b) there were previous cartoon incarnations that have caused them to fly under the radar for the moment.

I have somewhat average hopes for the network, much will depend on the quality of the content. In times gone past you simply knocked a show together based on the toys and Bob’s your uncle. DIC became masters of the art before getting swallowed up by Cookie Jar. In this day and age, The Hub may find this audience a tougher nut to crack than in the past.

The reason, for one, is the quality of shows on other networks. The rampaging juggernaut that is SpongeBob Squarepants has single-handedly ruled that cartoon merchandising empire for more than a decade. Despite their storied past, any of the Hub’s shows are unlikely to overthrow the king.

As noted on Cartoon Brew, the network that may have to watch its back is Cartoon Network. While it is true that they are (somewhat) engaged in the true model of using creator-driven content, they also suffer from a severely deficient marketing strategy that has so-far yielded next to nothing for the vast majority of their shows. The sole exemption being Ben 10, which has been rather successful at hawking a line of toys and ancillary merchandise.

The network doesn’t launch for another bit, but I think I can safely say that with Lauren Faust in the driving seat, My Little Pony may well be making a big-time comeback.

Thoughts on The Hub Read More »

Negative Disney Publicity Circa. 1989

Animation, Disney, TV /

There’s a fantastic post over on Cartoon Brew today that details the pitch material sent out by Disney in 1989 or thereabouts to various TV stations around the country who they hoped would air their afternoon block of shows in syndication.

The pages posted are great to read some 20 years after the fact. The present perhaps the worst aspect of some marketing departments: pointing out all the bad aspects of your competitors in the hope that no-one don’t notice your own.

The papers are full of non-comparisons and desriptions so vague, they barely even make sense. Here’s a sample quote:

Warner Brothers has the dubious task of competing with Disney’s superior aniamtion.

Boasting that your shows are better is nothing new, in fact it goes all the way back to the beginnings of entertainment, when you had to convince the public that your show was better than that of the guy next door. The difference here is that there is hardly, nay, anything in the material posted that says exactly, why, Disney’s shows are better.

OK, maybe they do get better ratings because they’re on in the afternoons, but they are also new shows, not re-runs of classics. Perhaps they’re more expensive to broadcast. That’s my best guess. “Disney crushes Alvin”, that’s comparing apples to oranges. You can’t expect to get parity among the results between individual shows and entire blocks.

Frankly, the entire thing has a whiff of dishonesty about it, as if Disney has something to hide about its shows. Content speaks for itself and if your shows really are as good as you say they are, then you should point out how much better they are than all these other, great, shows. Of course, this would prove to be the case with Tiny Toons, wich Disney calls “a pale comparison to the Disney Afternoon”. Hindsight is always 20/20, and the quality of Tiny Toons was all that Warner Bros. needed to prove that they were actually ahead of the game.

It would be really intersting to see the pitch booklets from the subsequent years. Did they contain similar language or was Disney left stuck for words? Either way, we know how things turned out in the end of the afternoon cartoon battles of the 1990s.

Negative Disney Publicity Circa. 1989 Read More »

Anomaly Appraisal: Neighbors From Hell

Animation, TV /

Yes, this is a tad late but I would rather have to wait and watch it online than cough up for cable every month. There were a few somewhat scathing reviews put out in advance of the show’s premiere a few weeks ago, namely in Variety, where the reviewer pretty much shot it down before it even left the gate. Not here though, oh no. On this blog we believe in positive criticism and looking on the bright side of life and all that.

FIrst of all, the setting: a family of demons get sent to Texas to stop a giant drill from getting all the way to hell. So far so ordinary. The twist is that what the Hellmans see on the surface simply does not compare to what they do underneath. It’s far worse!

The first episode is so clearly a pilot episode. There is the standard introduction of characters, the monologue about why they are where they are and of course, a convenient plot that introduces the audience to the setting and ancillary characters. It’s a pilot, so there’s not point getting too worked up over the plot. Every show must have an introductory episode of some sort and the producers here clearly decided to do that straight out of the gate. Nothing wrong with that, but it does not provide the best platform on which to measure a series.

The music in the show is rather standard fare really. There is nothing remarkable about it except to say that yes, it does contain some heavy metal. If it didn’t, I would have a lot of questions about a show supposedly centred on a bunch of folks from hell.

The animation was done using Toon Boom software, which I posted about waaay back when. It certainly provides for a much higher standard of animation than flash although it stil falls short of true hand-drawn animation. That’s not a problem though. The animation is remarkably smooth and certainly does not suffer from the jerk, puppet-like movements that flash is so susceptible to.

The character design is pretty darn good actually. There are plenty of cable shows where nickel and diming has resulted in character designs that look like they only got one pass through the saw and skipped the finishing table altogether. The designs are split into two groups: The Hellmans and everyone else. The family seems to fit in despite the fact that they are green.

Each character is only a small bit stylized and whose design most certainly matches their character. Therefore we have the father with his jacket, the mother with a somewhat attractive red dress, the daughter in dressed prim and proper (although this belies her demeanour) and the son in a T-shirt.

Pazuzu is perhaps the most interesting, mainly because he doesn’t really look like a goblin, more of a wild-eyed boisterous dog. His wide eyes and huge grin suggest a character that really is Balthazar’s best friend.

The characters are your usual nuclear family. The oafish father Balthazar tries his best his best to do right for his family as well as his wife. He gets in trouble with the boss, he betrays his best friend (a goblin named Pazuzu) and has plenty of pop-culture references in his catapult. He’s a likeable fellow overall.

His wife, Tina, is a somewhat more interesting character. Despite being a housewife, she is easily superior to her husband. She is driven and more than capable of fulfilling her own ambitions.

The daughter, Mandy, has the coolest head in the family. She is not above using violence against her brother though and is especially skilled at getting people to do her bidding. The son, Josh is your standard teenage boy. He’s always up to mischief and getting himself into awkward situations. It is hinted that he has a temper a well.

Much remains to be seen as to whether the characters become as richly developed as their backgrounds suggest. A common problem I find with the likes of Family Guy and more recently The Simpsons, is that hardly any episodes are devoted to the kids and their development. For the most part, they are fill in characters that come and go as needed but are rarely seen to have their own lives with their own problems. Hopefully later in the season, we will see a few episodes where the kids get a chance to mature as characters.

A character of note is Satan, if only for his voice-actor, the very funny Steve Coogan. It’s fantastic to hear him again, especially as he is hardly ever seen outside the UK. For those that don’t know, Steve is one of the funniest comedians of the last 20 years and created one of the most memorable characters to grace TV screens in Alan Partridge. He adds an awful lot to the character of Satan which in turn made the show much more enjoyable (at least for me).

Overall, I liked the show. It’s not the most fantasic animated TV show ever made (because that is currently airing over on Comedy Central and is back to what it does best) although it deserves to succeed on tbs. Could the jokes be improved a wee bit? Sure. They stray dangerously close to the gratuitous at time, I mean c’mon, do we really need to see horses going at it? The allusion should be more that enough for the viewer to get the message. Humour like that suggests a lack of finesse and the easy way out. It may be good for a cheap laugh onec, but it does not stand up during repeated viewing (for the most part).

Neighbors From Hell is a show thatis trying to prove that animation can indeed be marketed to adults. It deserves to succeed in that regard. I recommend you watch it at least once.

Anomaly Appraisal: Neighbors From Hell Read More »

The Return of Futurama…Again

Animation, Futurama, TV /

What do I need to say that hasn’t already been said. Futurama is a show with more lives than a cat. Not only that, it is also, by far, my favourite animated TV show of all time. OK, I admit it, I tend to lean towards the geeky side of life, and I do tend to get some of the more intelligent jokes that the writers ever so craftily put into the show.

Tomorrow night (Friday) sees the third dawn for a TV show that under any normal circumstances would have been mothballed aeons ago and left at that. However, as we’re all well familiar with, just because a TV show has been cancelled does not mean it is as dead as you might think. Family Guy set the gold standard simply because fans went out and spent their hard earned money on the DVDs. Why did they do that? The show was damned funny, that’s why!

Futurama would follow a similar pattern, although as you may not be aware of, due to the arcane release “windows” that many (if not all) of the TV networks instigate, Futurama DVD boxsets were on sale in Europe months (if not years) before the US, where the show was still in the syndication “window” of its release.

Having said that, it was this system of syndication that may have helped save the show (and Family Guy too). Cartoon Network stepped up and began broadcasting episodes every night at 10 o’clock. It was strong ratings for these broadcasts that eventually resulted in a full-scale bidding war for the rights after [adult swim]’s deal expired.

Comedy Central was a winner and they immediately commissioned new episodes that were subsequently rounded up into 4 DVD movies before being broadcast. Strong sales of these movies (I do own all four) convinced the good people at Comedy Central that a proper series was needed.

Thus we come to today (or rather tomorrow) when the first of these new episodes will be broadcast. The show has come a long way since 1998 when it blasted onto the FOX network. Always the sister to The Simpsons, it was constantly pushed around the schedule, which in my opinion significantly contributed to the (supposedly) low ratings. A similar fate befell Family Guy until it’s return when it set up shop at a dedicated time. It has enjoyed good ratings ever since.

After the original cancellation (actually, the commentaries on the DVDs mention that the show was never actually “cancelled” in the traditional sense, it’s contract was simply never renewed), there was much talk about how it was a result of being a sci-fi show and how it didn’t match up to The Simpsons in terms of humour and so forth. Nothing could be further from the truth! In reality, Futurama has been able to maintain it’s high standard of quality jokes and storylines in stark contrast to the sharp fall the Simpsons has experiences of late.

With an order of 22 episodes, there will be plenty of new Futurama to come for quite a while. It’s fate after that is still uncertain, but I hope that this, the third attempt, will see Futurama be successful enough for a proper conclusion to the series. That’s all I have to say on the matter for now. I’ll post a review of the season thus far in a couple of weeks.

The Return of Futurama…Again Read More »

Adventure Time’s Connections With Its Fans

2 Comments / Animation, Cartoon Network, TV /
Adventure Time Promo art

By now you should be familiar with Adventure Time, heck, I’ve mentioned it more than a few times here and even write a post about it. If you don’t know what Adventure Time is (and what rock were you living under by the way), it’s the brainchild of Pendelton Ward that was in limbo, well, YouTube actually, for a couple of years after appearing on Random! Cartoons on Nickelodeon before getting picked up by the Cartoon Network.

The show already has an extremely devoted fanbase which was in place even before the show premiered. Was this an accident? Absolutely not! Despite the fact the the original pilot ran up views on YouTube well into the millions, the show itself is a masterpiece onto itself. Pen’s whimsical designs, very strong characters (yeah, I like Princess Bubblegum, so what?) and absurd plots are quite unique among TV shows today, even cartoons!

The shows creators have excelled in a few areas that I would not consider traditional marketing techniques, indeed, they have managed to create a dedicated community around the show, starting with ye olde blog. The good folks over at Frederator have been running their blogs for what seems like forever and have built up a solid reputation for being some of the best in the animation business when it comes to blogging. The show has a dedicated blog that during the production process featured countless backgrounds, character models, colour models, storyboards, scripts, animatics, you name it! This was (and still is) a fantastic insight into the production of an animated show that has been unmatched by any other, save for Fanboy & ChumChum (another Frederator production, naturally). The blog has been a tremendous source for info on the show and has been the source of many answers to questions that fans have had. It is a fantastic interactive portal between the studio and its customers.

On a related note to the blog has been the Tumblelog, hosted on Tumblr (where I also have a tumblelog). In the beginning it was merely a repository for the artwork posted on the main blog, but since the shows debut, it has become a steady (and prolific) stream of fanart. The quality does vary quite a bit, but that is unimportant. What is important is that the number of fans who’ve made artwork is phenomenal. In fact, even the fanart has taken on a lofe of its own. The latest craze is to take album covers and remodel them using Adventure Time characters. So far I’ve got a great kick out of seeing some fantastic takes on both great albums and the shows characters.

Perhaps the most striking development of the shows popularity has been the Finn Hats. These are indeed the hat worn by Finn the Human in the show. Things kicked off when a few promotional hats were made by Cartoon Network. Not long after, instructions were posted on how to make your own Finn hat. Since then the internet has exploded with self-portraits of fans in their very own hats. A few have even gone the whole hog and dressed up for the conventions.

Last but not least has been the usual social networking stalwarts such as facebook and twitter. Pen has his own twitter feed where he tweets just about everything, from late nights in the studio to how things are going at Comic-Con. He gives fans a direct link to the creator of their favourite show and has wll over 4,000 followers at present.

Of course, all of this may not have come to pass if the original post hadn’t appeared on YouTube, where it went viral in the first place and racked up so many views.

Adventure Time could have stood on its merits as a cartoon even without all the above effort, but with all the above effort, the show is even more popular than it could have been. The important thing to note is that the efforts were mostly by the fans, with a little help from the production team. There is nothing I hate more than some marketing department trying to hype up a show by creating an artificial “community” that is so sterile it almost turns me off the show in question. With Adventure Time, it was a case of planting the seeds and watching the community grow naturally as word of mouth and anticipation took hold.

Any show should be similar, after all, it is the fans that support it and make it a worthwhile endevour for the studio and network. At the same time, if all shows were as good as Adventure Time, this wouldn’t require too much effort. Here’s to a bright future in the land of Oooo. 🙂

Adventure Time’s Connections With Its Fans Read More »

Posting a TV show online: When Should It Be Done?

Opinion, TV /

Today, I was going to post a review of the new TBS (or is that tbs) show Neighbors from Hell, which debuted there last Monday. Well, clearly this post isn’t about that because, without beating around the buch too much, it isn’t online in legal form, well, not exactly. Apparently it is on iTunes, but being the true geek that I appear to be, I run Linux, which iTunes doesn’t support and probably never will.

So with no premiere episode to watch (yet), here are some thoughts on when TV shows should be put online for folks to watch.

The folks over at the MPAA and RIAA would have you believe that putting anything online, hell, even not putting it online is an invitation for anyone and everyone to “pirate” it for their own nefarious purposes. Of course, nothing could be further from the truth. If I wan’t to watch a TV show online it’s because I want to watch it whenever I damned well please. Why should I have to schedule my time around the whims of the network? I shouldn’t, and for the most part, I don’t.

Anyway, networks are discovering (through the handicapped genius that is Hulu and the absolute genius that is Netflix) that allowing consumers to view your stuff online is actually a good thing. Not only does it do wonders for older stuff, but even new stuff as well as people are much more likely to watch a show they missed online rather than wait for a rerun. The Economist recently did a special report on the current and future state of television that is well worth a read.

Enough reasons though. When is a good time to put a show online. Let’s start by assuming it’s a new show. In that case, the obvious answer is straight away! As stupid an idea as it sounds, the +1 channels found on Sky in Europe are one of the best things ever. Sure all they’re doing is shifting the entire channel back by an hour, but how many TV shows have you come across that you just missed? It may be just beginning on the +1 channel!

Seeing as +1 channels are rare here in the States, the next best thing is putting the show on-demand or online. Putting it up straight away will pretty much thwart any reason a so-called “pirate” has for putting it up instead. Besides that, you can make some advertising revenue from your own site (or on another if your prefer).

If putting a new TV show online straight away is the best time, what about older series? The obvious answer is also, straight away! As you’re probably aware, you can pretty much find any TV show online if you do a bit of searching. Sadly TV-Links.co.uk [Wikipedia.org] is no-more after getting busted on sham charges and just like a game of Whack-A-Mole, about a dozen clones popped up to replace it. For legal purposes I probably shouldn’t encourage or condone you to seek out these means, and I’m not, I’m simply explaining the current situation.

With older shows, the arguments are exactly the same as the new ones. Why force consumers to seek out their favourite stuff by “illegal” means. Give them what they want! The customer is always right after all!

As for animation, Hulu has a rather good selection. It’s not ideal, with a lot of anime both popular and otherwise, like Ikki Tausen, seriously? The kids networks are also fairly decent. I have more experience with Cartoon Network, but Nickelodeon and Disney also seem to be fairly up to speed on getting their shows online ASAP.

The explosive growth in video-on-demand in recent years will hopefully mean that all TV shows will be online soon after they are broadcast. The notion that online viewing pulls viewers away from broadcast or cable viewing is nonsense and the sooner the networks get over it, the better.

Posting a TV show online: When Should It Be Done? Read More »

TV Cartoons in 3-D: It Would Be Awesome.

Animation, TV /

I’ve made my thoughts known on 3-D before, but that is in relation to movies, not TV. I’ve come to relize that three is a huge difference between the two. Whereas one is a waste of money, the other can be a tru benefit to audiences.

To begin with, 3-D in the movies is something that has been traditionally wheeled out to give people a reason to go to the cinema rather than stay at home on the couch. With the growth of HD TVs and home theatre setups that, when done right, can give a proper cinema a serious run for the money, Hollywood needed something that TV couldn’t offer. That was 3-D, a gimmick introduced in the 1950s that didn’t particularly work then and it doesn’t work now.

The reason? Higher ticket prices for one. Does the extra couple of bucks on top of a regular ticket price done justice by the added dimension? Not really, in my opinion, the market is still very much in the growth stage. That means we will continue to see growth in the market for the forseeable future but it will eventually level out. Don’t expect every screen in a cinema to be 3-D for at least 5 more years, and maybe longer.

So if 3-D doesn’t really work for cinema, why can it work for TV, specifically cartoons?

TV is the archetypical model for entertainment consumption. It’s 24 hours, 500+ channels (if you aren’t a tightwad like myself) and more hours of entertainment in a day than you could handle in a year. Since people watch so much TV, it makes much more sense from an economic standpoint to introduce 3-D technology in order to boost demand.

However, much the same as HD, it will take a long time for the technology to become widespread. Firstly, people who just dumped $1,000+ for a HD set are not about to go and buy a 3-D one soon. With about ~60% market penetration in the US, that’s a lot of people who probably aren’t in the market for a new TV in the next 5 years or so. Besides that, it has taken 13 years for HD to get to this point, so, at the dawn of 3-D, expect a similar timeline.

Enough beating about the bush, why could cartoons benefit the most? My one and only experience with 3-D cartoons (not CGI movies, BTW) was a 10 minute Spongebob Squarepants experience at Kings Dominion in Virginia a couple of years ago. It was fun and obviously geared up to throw as much 3-D at the audience as possible but it was tolerable for the most part.

Animation, and TV cartoons in particular, with their relatively simple lines would be ideal for 3-D. The technology is already there. I’m pretty sure ToonBoom can tweak their software to allow for dual camera positions of something like that. Seeing as their software already creates a virtual 3-D environment, this wouldn’t be too much of a stretch.

The best part? Imagine an anvil or something like that shooting our of the screen at you. Squash and stretch will never be the same again! Again, the nature of animation lends itself perfectly to 3-D compared to live-action. Personally, live-action faces an uphill struggle if only because to make things truly stand out, there is a reliance on SFX and the like.

The future is bright for cartoons at the dawn of the 3-D TV age. Only two things can upset the apple cart. Firstly, the fact that everything produced until this point is in 2-D and thus renders the new TVs useless. Secondly, people have a dislike for wearing the glasses. There are two camps, those that never wear glasses and hate wearing them and those of use that do use glasses and have a hard time putting 3-D glasses over out regular ones. Perhaps someday someone will come up with a solution, until then, cartoons will have to remain in 2-D.

TV Cartoons in 3-D: It Would Be Awesome. Read More »

The New Thundercats: Preliminary Thoughts

Animation, Cartoon Network, TV /

Word came through today with details about the new Thundercats series that will be produced by Warner Bros. Animation and will air on the Cartoon Network next year. But first off, an apology. Clearly this is supposed to be a daily blog and cleary this is the first post for a couple of days. In my defence, 14 hour workdays can really screw around with your scheduly and sadly, that’s what I had to deal with this week. Fun times, but you gotta do what you gotta do and I still have my career chip so I guess I can’t complain.

Without further ado, onto today’s post!

When I first read this, I immediately thought of a quote from an excellent why-haven’t-you-read-it-yet interview with Fred Seibert conducted by Joe Strike on AWN, where Fred talks about his first days at Hanna-Barbera:

…The kid comes in and his first question is ‘Why don’t they make cartoons the way they used to?’ I do have a rap for that and I talked about The Flintstones, The Jetsons and Huckleberry Hound, bababa… He looks at me finally and says ‘I mean the stuff they made in the ’80s — why don’t they make good stuff like that any more.’ I realized the issue of cartoon quality is really all in the eye of the beholder. In general, especially for a 25-year old kid, whatever you grew up with was the best stuff.

Which is pretty telling really isn’t it? Here, Fred considers the early H-B stuff to be the best, but the young guy thinks the 80s stuff is the best. The connection? Both favour the shows from their respective younger years. This won’t impact the current topic of discussion, but it is interesting to note nonetheless.

So we’re getting a new anime-influenced series. You already know my thoughts on anime so let’s not rehash that. What is relevent is, of course, Loonatics Unleashed. In case you forgot (and I mentioned it, like, last week or thereabouts), Loonatics Unleashed was a show that probably could have been done better and was perhaps unfairly bashed around the head by Looney Tunes fans as perhaps the grossest bastardization of the characters in living memory.

Why mention it? Because it took an established property, plastered it in “anime”, which for some executives, means extreme plots, little dialogue, poor direction and character design that any 14 year old could do. Again, not to disparage the folks who worked on the show but there were clearly too many cooks in the kitchen and fingers in the pie on that show.

That is unlikely to happen to Thundercats, there’s too many eyes on this one, what with it being a classic 1980s show that any kid worth their salt has fond memories of. As the picture above barely shows, it is hard to decipher what the show will actually be like. Suffice to say it will probably have a darker tone and more brooding charcters than the original.

There’s no point commenting on the show itself as that picture and the press release is all we have to go on. What I’d like to see though is a show with strong charcters, clean, artistic, creative design that is clearly evolved from the original and plots that would not be beyond the scope of the original series.

If they pull all them off, they’ll have a lucrative merchandising empire on their hands.

The New Thundercats: Preliminary Thoughts Read More »

Looney Tunes: Why Are They Falling in Popularity and What Can Be Done to Stop It?

Animation, Cartoon Network, Opinion, TV /

Word come through from Cartoon Brew about a feature in the New York Times about the new, upcoming Looney Tunes TV to be broadcast on Cartoon Network leter this year. There was plenty of consternation a while back after the upfront where the show was unveiled. The comments on the Brew then as well as now were pretty much about as big a backlash as you could expect from the animation community regarding classic characters such as Bugs and Daffy. (By the way, I know I’ve touched on this topic before, but this is more of a commentary/opinion post and not nearly as sarcastic as the last one).

The NYT piece made light of the fact that kids these days don’t seem to know much if anything about the Looney Tunes. Quote from the article:

Ask a first grader to identify Bugs Bunny and the response more likely than not will be a blank stare. Dora, sure. Mickey, alive and kicking. But Porky who?

Anyone over the age of 15 will give you a wry smile as all the memories come flooding back. the same can’t be said for youger folks, they may even look at you as if you had two head, or began speaking Japanese!

The distinction was made between the Looney Tunes and Winnie the Pooh in that the latter still pulls in close to $5 billion in contrast to the $1 billion for Bugs & Co. Such a comparison isn’t really fair though. Winnie the Pooh isn’t exactly aimed at the same market, skewing much younger. Additionally, Winnie the Pooh has been longer established and has a seperate set of books to his name, all of which continue to bring in merchandise dollars.

Another aspect that is important to mention, Disney continually markets Winnie the Pooh. In contrast, Warner Bros. (or Time-Warner for that matter) has done little over the last 10 years. Let’s examine it together. Long ago, the Looney Tunes/Merrie Medodie shorts reigned supreme. Not only were the extremely popular, they were broadcast almost continuously, either as shorts themselves or as part of a TV show, e.g. The Bugs Bunny Show.

That time seems like the land of milk and honey compared to now. Would you be able to tell me where I could see a Looney Tunes short on TV today, or even this month? There’s no very many places is there? Sure we’ve had the odd marathon on Cartoon Network, usually on holidays when most people are distracted by turkey or what Santa Claus brought them.

Which brings us back to the age-old problem of “if it’s not readily available, no-one’s going to watch”. A fate which has befallen many fine cartoons and TV shows. Only a fool would try to convince you that an entertainment product can maintain its popoularity without advertising. Now when I say advertising, I don’t mean actual commercials, I mean the shows themselves! If a Looney Tunes short is on TV, that acts like a seven minute commercial that can entice people to watch another short.

The usual plan is to create a “new” TV show, or “update” the characters to the contemporary era, which in itself is a waste of time because within 5 years, the show is outdated. Remeber Lunatics Unleashed? Yeah, yeah I know, it still sucked when it was dubbed into Irish. Well, do you see any shows out there being “anime-fied”, doesn’t that seem so early-2000s? Well that’s basically what happens when you “update” classic cartoon characters, they go stale and end up getting locked in the Warner Vault.

So hear me out. Why not broadcast some of the classic shorts? Instead of, say, starting a TV show on the hour, why not show a short first? Your audience is already there, why not give them something new, or rather not really seen before? They’re still going to stick around for the show they got comfy for, right? The proof is in the pudding, Looney Tunes receipts are higher abroad then in the US. I know myself that RTÉ 2 in Ireland still broadcasts shorts during prime-time children’s programming. Guess how many Irish kids a re growing up with Bugs Bunny in their lives?

In addition, according to the NYT piece, there may be some new theatrical shorts on the way, not unlike “How to Hook Up Your Home Theater”, released in 2007. Well, that’s one thing, but why not plant the seed with some old favourites? Once you’ve guilt up a wee bit of an audience, you can then start throwing on some fertilizer in the form of new stuff. People are likely to be much more receptive to something fresh if they are more familiar with the old classics. Look at Tiny Toons, there was a TV show that gained a following all of it’s own. The classic crowd were mixed with newcomers, who eventually became popular in their own right, giving you a whole new property to exploit.

Personally, I think shorts should be filmed before every major feature film, not only does it increase my theatrical experience, I feel like I’m getting better value for money. That’s never a bad thing, eh?

While a new show is undoubtedly necessary to bring Bugs and Daffy in from the cold, a more comprehensive strategy is needed. Disney is the gold standard in this regard, Mickey Mouse is still as popular and well known as he has ever been, having said that, he as never exactly been out of the public’s attention either. Warner Bros. needs to do the same, starting with creeping the gang back onto screens slowly building their way up to the big stuff, i.e. films.

C’mon guys, Warner Brothers Animation is so much more than Detective Comics direct to DVD movies you still have plenty of fans out here.

Looney Tunes: Why Are They Falling in Popularity and What Can Be Done to Stop It? Read More »