Analysis

What’s With Disney’s Push Into Luxury Fashion?

Traditionally, the twin concepts of Disney and high-fashion being mentioned in the same sentence would have been laughed at. Low-grade, mass-produced, and with mass-appeal are what defined Disney merchandise for decades. Things appear to be changing though, as the company makes a concerted push into luxury fashion in a move that is bewildering yet not entirely surprising.

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Has Passive Storytelling Reached the End of the Road?

Passive storytelling has been around since the dawn of time. It will likely continue to exist until the end of time too, as humans have exhibited the trait across generations and cultures without fail. Storytelling exists today in many forms, and it is in that sense that modern passive storytelling (where the audience merely listens or watches) may be reaching the end of its long dominance of the entertainment business.

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Erin Esurance: A Cautionary Tale of Appealing Characters

Erin Esurance was a mascot created to sell that most exotic of products: car insurance. She was a radical step away from the more traditional mascots and was given suitably contemporary marketing to appeal to buyers. Unfortunately she performed a little too well, and was pulled for a rather embarrassing reason.

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Connect With Fans, but By All Means, Maintain A Distance

Fans and fandoms are recurring themes here on the blog, and for good reason. They form an essential, and ever more critical part of a successful cartoon or animated feature. They are marketers, advocates, customers, and above all, appreciative individuals. However, fans have long been held at length by studios, and for good reason as the latest Steven Universe drama unfolds.

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Why Producing Content is Like Opening a Restaurant

How can animation be even remotely similar to opening a restaurant? One is extremely risky, is enormously susceptible to changing tastes, is faced with intense competition and….well, I suppose they’re not so different after all, are they? So if you’re producing animated content, what lessons can you learn from a restaurant and can you use them to drive success?

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Great TV is Like Punk Rock, But Our Screens Are Filled With Adult Contemporary

Great TV is everywhere nowadays, at least that what everyone is telling me. Creators are pushing boundaries, genres are being stretched, and cultural barriers are falling. If only it were all true! Great TV is like Punk Rock in more ways than one, and what is on our screens nowadays isn’t inspiring me to get a leather jacket, or a mohawk.

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