Erin Esurance: A Cautionary Tale of Appealing Characters

Erin Esurance was a mascot created to sell that most exotic of products: car insurance. She was a radical step away from the more traditional mascots and was given suitably contemporary marketing to appeal to buyers. Unfortunately she performed a little too well, and was pulled for a rather embarrassing reason.

Continue reading “Erin Esurance: A Cautionary Tale of Appealing Characters”