January 2016

Why I’m Skipping Awards Season This Year

It’s that fabled time of the year, when the entertainment industry gets itself into a tizzy about shiny objects handed out to people for their efforts over the past year. It’s an exciting period to be sure, and the rumour mill is rife with who will win what, and who got snubbed this time, etc. etc. For all the season’s entertainment value on its own though, I’m giving awards season a miss this year, and the reasons aren’t as straightforward as you might expect.

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Erin Esurance: A Cautionary Tale of Appealing Characters

Erin Esurance was a mascot created to sell that most exotic of products: car insurance. She was a radical step away from the more traditional mascots and was given suitably contemporary marketing to appeal to buyers. Unfortunately she performed a little too well, and was pulled for a rather embarrassing reason.

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