How can animation be even remotely similar to opening a restaurant? One is extremely risky, is enormously susceptible to changing tastes, is faced with intense competition and….well, I suppose they’re not so different after all, are they? So if you’re producing animated content, what lessons can you learn from a restaurant and can you use them to drive success?
It took long enough, but animation is just about everywhere you, and (among younger generations at least), is immensely popular. Many have long looked with envy at Japan with its ubiquitous anime and pined for a similar scenario in western markets. Their prayers may have been answered, but the reality is far from expectations. Animation has become a commodity, and with that it has lost its special place in the minds of consumers and fans alike. The question is, what happens now, and where does the industry go from here?