Animation has long been a tool for advertising with stop-motion being a favourite of many a long and successful campaign over the years. So it’s not really much of a surprise (via Creative Review) to see luxury brand Louis Vuitton using the technique to advertise the fact that you can personalize the accessory of your choosing.
Nicely executed with just the right amount of sparkle by Christian Borslap using real ribbons, it’s a colourful spot that gets the message across while continuing to exude just the right amount of luxury.