Over on AWN, Joe Strike has posted a review of BroNYCon, the get-together for fans of, yes, My Little Pony that took place at the end of June. The entire thing is very much worth reading whether you’re a fan of the show or not. It’s a positive, neutral look at the show and the community that surrounds it as well as a description of the event itself. I found the article quite intriguing on a number of levels; here’s a few things I realised after reading it.
Fans Are Fantastic
Every show needs fans, a fact that is well-known and well-documented countless times over the years. Fans are however, finnicky. Just because a network throws globs of money at promotion, etc. doesn’t mean that fans will necessarily follow. When they do though, the signs are very good indeed.
Bronies are no exception. They watch the show, they buy the merchandise, they discuss it, the expand the universe, they write fan-fiction for their own amusement and they ultimately put a lot of money into Hasbro’s coffers. So do the target demographic of kids, but their purchasing power pales into insignificance in the face of grown adults.
Devoted fans like Bronies are what every show needs and desperately wants but are notoriously tricky to conjure up out of the masses. My Little Pony now has its own convention. Surely proof that fans can make a big impact.
Good Shows Will Smash Demographic Boundaries
This is another aspect to shows that is often rarely discussed. Networks don’t like it when shows grow beyond their demographic because the effects are much more difficult to measure and hence plan for. Having MLP garner an adult audience is great on one level, but will that same audience feel alienated after the hype has died down or the network declines to tailor the show to them?
That said, many shows have smashed demographsic boundaries. The Simpsons, while ostensible aimed at an adult-heavy, primetime audience became immensely popular with kids. The reverse could be said of Avatar: The Last Airbender, with story arcs and characters that many argue are better than the bulk of adult-oriented TV shows.
Breaking though the demo barriers is only a good thing for a show. In the case of MLP, it gave the newest incarnation of a toyetic show a life of its own beyond the TV set.
Lauren Faust is Soooo Underrated
Lauren Faust and Craig McCracken are a creative powerhouse that together have worked on some of the most undeniably brilliant animated TV shows of the last 20 years. However Lauren seems to get the short end of the stick when it comes to her own creations. Many animation fans know she worked on the PowerPuff Girls, but how many know she has her own girl-centric creation, Milky Way and the Galaxy Girls? How many own something from that? (Hint: this blogger is at least one).
That’s not to belittle Craig, he awesome too, but Lauren spells out the challenge pretty clear in this quote from Joe’s article:
And what about her dream project, the one she pitched to the Hasbro executive who instead asked her to reconceive My Little Pony? “The Galaxy Girls is the bane of my existence. It’s in stasis until I can do it right. I’m looking for the right partner who shares my vision for it.”
Here’s hoping an animated version sees the light of day soon.
Full Cast & Crew Support is Essential
Another thing that Joe’s article makes clear is that the cast and crew of the show are behind it 100%. They see it more than just a job, they see their success depending on its success, and if they can help it to succeed, they will! Voice-actor Tara Strong is particularly fond of her Brony fans, often tweeting to them and answering questions in addition to meeting them in person at cons.
A lot of TV shows rally behind their creator, such as Family Guy and Seth McFarlane, but others like Adventure Time and MLP focus on the team behind it rather than just one individual. This has benefits for everybody involved, and gives the all-important fans something even more to relate to.
Trust In Third Parties Is A Win-Win For Everyone
The one big thing that Joe’s article made me realise was the WeLoveFine and other outfits like it are perhaps the keystone in the link between a show and its fans. A quick cursory glance of the WeLoveFine website reveals more than a few famous shows have merchandise for sale there.
What makes companies like this so relevant is that they are simultaneously at the forefront of the fan movement while being actively engaged in the licensing/merchandise part of the network’s marketing machine.
Even better, WeLoveFine uses fan-made designs, running competitions with cash prizes. What better way to get fans excited than to give them the chance to have their very own T-shirt! The Hub naturally has to approve the design, but it’s a rubber-stamp process and basically eliminates a lot of risk involved with selling merchandise; let the fans tell you what they’d like to buy! Genius!
Apparel and clothing are very popular forms of merchandise because they let fans express their favourite show without permanence and with the ability to adapt to changing weather conditions; very important for temperate climates I assure you.
By trusting third parties and with careful monitoring, networks can ensure that they gain the best of both worlds. A fandom whose appetite for merchandise is fulfilled and a network who wishes to earn revenue from their content.