September 2011

Did The ‘Rule 63’ Episode of Adventure Time Boost Female Viewer Demographics?

Animation, Cartoon Network, Frederator /

Via: Frederator

[Updated below]

So here’s what I’m curious to know: Did this past week’s episode of Adventure Time with Fionna and Cake have an increased number of girl viewers compared to a normal episode and if so were the numbers of male viewers impacted?

I ask this because I’m curious to see whether the gender of the lead character can impact viewer demographics. Considering that the show is a male-leaning one anyway, did the number of girl viewers pick up because of an episode with a female lead character?

Also, how about the number of total viewers? Arguably if more females were watching and all the usual lads had tuned in, we should see an increase, right?

What are your thoughts?

Update: And the numbers are in, but curiously their only broken out for boys, not girls. Overall, 3.3 million viewers tuned in to see Fionna, Cake and Prince Gumball.

The press release only provides numbers compared to last year, so that’s not a lot of info to go on unfortunately. However seeing as it is the highest rated episode of Adventure Time of all time, which would suggest that its performance in each demo is up.

In any case, it would appear that this one-off, gender-swapped episode didn’t scare away male viewers in the slightest, which, if the wags are to believed, was nothing short of impossible to achieve.

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The One and Only Reason We Don’t See More Diverse Animated Films

3 Comments / Animation /

 The Secret of Kells most definitely counts as diverse animation.

On Sunday, Nora Lumiere posted a very passionate call to arms with a wonderful post that expounded the very many areas that we have yet to see in theatrical animated form. Far from a wistful wishlist, it’s a well thought out look at the various genres and styles that are rare or unheard of in animated form.

Hinting on the success of Tangled’s “painterly” style, Nora rattle off style after style that could easily be used on a theatrical scale today thanks to modern technology.

The only caveat with her post is that she is speaking for theatrical animation. We already see plenty of diversity in shorts for the simple reason that they are inherently more independent examples that are created at the whims of the animator themselves. Nora touches upon one reason why we don’t see more diverse animated films (emphasis mine):

It’s time to dare to push the animation envelope and break out of the children’s toy box.  Forget about box-office profits for a minute, hire some innovative scientists and adventurous animators to research new artistic software.

Ah, therein lies the dilemma. As much as we like to think of theatrical animation as an artistic market where the dreams of the artist make it to the silver screen, that is the view that is presented to the great unwashed masses. who truly believe that Hollywood is a “dream factory”.

Not to say that Nora’s post does not acknowledge this, it does, however the fact remains that no matter how right she is, unless there is enough (notice I said enough, not any) money in it, the main studios won’t touch it.

The Big 6 will only ever play within a safe set of boundaries when it come to films because they are incredibly risk averse, and justifiably so. If you were coughing up in the region of $500-600 million (including promotion/marketing) you’d be making princess movies all the time too.

That’s the current problem with the way things are set up at the moment. Independent, inspiring and mould-breaking movies are well within arms reach. Sita Sings the Blues was done by one person, ONE! Why on earth don’t we see many more films like that? The simple answer in this case is that Nina Paley busted her butt and her bank account to get the film made and released. There aren’t too many people who are willing to make that kind of commitment, let alone do it regularly.

Since cost/risk is arguably the main problem when it comes to genre-defying films, there is a logical argument that subsidies could be a potential solution. This is true, certainly in the case of The Secret of Kells, which benefited from a few grants from the European Union and tax credits from the Irish government.

Such subsidies are the sad reality of the style of films that Nora calls for. They are too risky for mainstream, commercial studios, but they clearly have more than enough potential to succeed based on their many merits.

That is the reason why we don’t see more diverse animated films. The unholy mix of risk and cost which combine to make most films that are outside the mainstream too much of a hot potato. Hopefully in the future, as traditional distribution shenanigans break down, we will see more daring films that push the envelope.

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Follow-up: 80s British Cartoons That Americans Missed (Or Not)

1 Comment / Animation, Guest Post /

Chris Sobiniek was kind enough to write in to fill in some background information on my recent post about 80s British cartoons that I thought never made it across the Pond. Lo and behold, some of them actually did! Below is what was sent over detailing where and when they made it on the air.

Thanks Chris!

In the US, many of these shows aired first on cable TV. There wasn’t much of a chance for any of ‘em on regular TV much during that time, and the new cable TV market proved to be a great ‘dumping ground’ for foreign toons on channels like Nickelodeon (further picking up the interest of those of us who were tired on the domestic Saturday morning junk). Cable/satellite TV in those days wasn’t quite as proliferated as it was in the 90?s, so there was plenty of room for experimenting and trying different things than what was seen before from “The Big Three”.

Danger Mouse premiered as early as 1983 over here and lasted up to probably 1988 or ’89, but also made a faint appearance in the early 90’s I think too.

Count Duckula would premiere also on Nick in 1988 and lasted for a good number of years as I recall.

Bananaman on the other hand, aired on Nick in the 80’s as well, though I can recall it mostly coming on right after Dangermouse as I think they had 5 or so minutes to kill and just stuck it there anyway, in later years it showed up on a program called “Total Panic” as one of the cartoons shown Sunday mornings.

While Nickelodeon back then was part of the “basic tier” of cable channels one could get, The Disney Channel use to be a premium channel on the same platform as HBO or Showtime, and thus you had to beg your parents to get that so you could watch SuperTed they played too (I think it use to be on around 1984-86). Home Video releases of the SuperTed series also were made available from Walt Disney Home Video (which came in handy for those that didn’t get the channel).

Not sure if we ever got Postman Pat back then, though I do recall videos of it being released here anyway (home video often was the scapegoat for things that may see little or no airings on TV in those days). I’m certainly the later Postman Pat stuff when they got the puppets mouths moving probably did air here anyway.

I don’t remember The Raggy Dolls or The Family Ness showing up here (let alone “The Trap Door” for that matter, and that one surely could’ve hit it over big here too), I do recall this show popping up on Nick featuring Spike Milligan’s wit and narration…

Thomas The Tank Engine had a rather interesting history over here, as we didn’t get quite the same type of program you guys had. Instead, and probably as a means of testing the waters for this guy here, Britt Allcroft co-created a program as a springboard for Thomas that aired on PBS stations beginning in 1989 called “The Shining Time Station”. Thomas’ adventures were told from a little character the kids could see named “Mr. Conductor” (who was either played by Ringo Starr in the first season and George Carlin for the remainder of the show’s run).
http://en.wikipedia.org/wiki/Shining_Time_Station

Pretty much the way I view that show today is really just that, we had to get up to speed on this Thomas thing like the Brits and then go from there (such as with that movie)!

So yeah, we Americans weren’t too far behind, but we certainly did miss out on a few stuff now and then.

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Thoughts on This Labor Day

Animation /

Via: The Atlantic

So today is Labour Day here in the States which basically is a day off in honour of the working man. As a working man myself, I sure do appreciate it. However, it would seem that the symbolism is much more than that, with a heavy attachment to labour unions mentioned juts about everywhere.

Digging up a post by Richard O’Connor from a while ago in my mind, I was reminded of this quote from a 1945 issue of The Top Cel, the union newsletter for those on the east coast:

Why A Union


Fundamentally, a union is simply a device for raising the individual employee to a somewhat more comparable bargaining level in relation to his economically superior employer.

Can we visualize any single employee to a somewhat more comparable bargaining level in relation to his economically superior employer.

Can we visualize any single employee, without a union, striding boldly into Mr. Terry’s or Mr. Buchwald’s office, for example, and demanding an increase in pay from $15 to $26?

But, those same individual employees, when standing together as a union, can get all of those things and more, as we did thru our union last year and can continue to do in the future if we broaden our understanding of the immense power we have as a union and learn to use it.

It is somewhat unfortunate that such a disparity existed (and still exists today) between management and employees. Each is mutually beneficial to the other and it makes no sense to have one lord it over the other.

A co-worker of mine put it best however:

If a company treats its workers right then there’s no need for a union.

He’s right too. Studios should realise that they can gain much from treating workers with the respect they deserve. Some of the stories relayed over on The Animation Guild’s blog make for sorry reading about the state of management in some studios.

Just a few thoughts for the day that’s in it.

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John B. Knutson Presents A Series of Posts You Should Probably Pay Attention To

Animation /

Over at the Random Acts of Geekery blog, John B. Knutson has just begun a series of posts that are definitely worth your while following even if you are familiar with the subject matter.

The challenge he has set himself? Well it’s quite simple really, he going to track down and blog about every single film mentioned in Leonard Maltin’s seminal tome,‘Of Mice and Magic’.

He’s started with J. Stewart Blackton and early Windsor MacCay so now’s your chance to get in on the ground floor.

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11 More Animation Blogs That Everyone Ought to Read

10 Comments / Animation, Link, List /

Dave Levy recently posted a list of the animation websites he reads on a daily basis (and his blog should most definitely be in your bookmarks already). Seeing as he is a man of good taste, there is no need to amend his list. Indeed, you should check it out to make sure you are reading the same websites he does.

So, as an addition to those, here are 11 more that any self-respecting animation fan would readily admit to reading on a daily basis.

1. Cartoon Brew

Industry standard-bearer and the home page of anyone who is anyone in animation. Guaranteed to either raise a smile or your ire, Jerry beck and Amid Amidi offer up a continuous stream of animated goodies. From the latest TV series to the weirdest merchandise known to man, no animation website is more respected.

2. TAG Blog

The Animation Guild Local 839 is your one stop shop for all the labour news and views from the Golden Coast. Dishing out equal amounts of industry headlines and labour items of note. The TAG blog is a must for current affairs relating to working in the animation business. Sometimes trite, it is nonetheless peppered with commentary from workers and sage advice from union heads.

3. Chuck Redux

The website for all things Chuck Jones. Run by his grandson Craig Causen, Chuck Redux features everything from Oscar’s worldwide travels to the creations from the mind of the man himself. I wrote about it a while back and if you are in any doubt as to why you should read it, look no further than here.

4. John K.

The one and only John Kricfalusi. As if you needed a reason to read his blog, where he discusses techniques, characters and animation in general. Always controversial but guaranteed to advance your knowledge of this fantastic artform.

5. Mr. Fun

Floyd Norman remember Disney when it was run by Disney and then some. Every day he posts his thoughts on working then and now, sometimes throwing in a witty cartoon for good measure. Looking for insights on what it was like to work way back when? Floyd’s is the only website you need.

6. Brian Sibley

Writer and broadcaster from the UK, Brian has not one, but at least three blogs that are worthy of reading. Purveyor of tidbits that are absolutely not to be found anywhere else on the web, Brian’s blogs are a must read. Heck if Michael Sporn recommends them, you know they’re among the best to be found.

7. Deja View

Andreas Deja, famed animator with a sense of humour, recently started his blog. The guy’s one of the best animators about, so expect plenty of technique analysis from the Nine Old Men and more. What more can I say, I look forward to every post.

8. Disney History

If you’re looking for various bits and bobs from the history of Disney, look no further than Didier Ghez’s blog, self-described as:“Interesting discoveries about Disney history, vintage Disneyana, Disney artwork, the Walt’s People book series, and new books about Disney.” Do you need any more reasons to visit? I think not!

9. Joe Murray

Creator of Rocko’s Modern Life and Camp Lazlo, Joe Murray has been around the circuit more than once, and he’s learned a thing or two in the process. On his blog, he offers updates on his studio, news on KaboingTV, anecdotes from the past and advice on how to make it in a fiercely competitive industry. One that should absolutely not be overlooked.

10. Nina Paley

Independent animator, free thinker and open-culture advocate, Nina Palely uses her blog to document the latest in her working life, spread thoughts on free and open culture and to advocate changes in the way the entertainment industry works.

11. Yowp

Do you even remotely like old Hanna-Barbera stuff? Good, Yowp has you covered for just about anything and everything to do with early Hanna-Barbera. From the animators to the writers to contemporary media coverage, this blog has it all.

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