Via: Amazon.com
It’s not secret I like Tangled. It’s fun and although the story and characters are slightly less than mirror-polished, it’s an engaging film that manages to astound with it’s visuals, as Jim Hull managed to put it on twitter:
[blackbirdpie url=”https://twitter.com/jameshull/status/54014060982841344″]
It’s true, the visuals are stunning and its the main reason I like the film. However, I am one of those folks that has an old-style TV. You know the ones, with a square screen and that take up as much space in the living room as an elephant. Am I behind the times? Yes, I am and I realise it. However for me, if it came down to it, I would rather spend the couple of hundred dollars on a flight to Ireland than a new TV. It’s not that I don’t like watching the boob tube [snicker], it’s just how I prioritize things.
Despite the fact that I like the movie, I was disappointed by the Tangled DVD. The only extras included on the disc are some original “storybook” version of the film’s opening and a countdown of films that makes Tangled the (supposed) 50th feature released by Disney.
Here’s my problem, and it’s likely to be your problem too. Why the heck would you pay $14.99 for a DVD with basically just the film on it? If you’re a truly insane or disadvantaged in who supplies your DVDs, you would have to pay the $29.99 that Disney recommends!
First of all, $14.99 is expensive, even for a DVD (when stores can sell CDs profitably for half the price, you know there’s something up). The extras included were and are available online so you do not gain anything by having the DVD. The ultimate insult is that for an extra fiver on Amazon.com, you can get the Blu-Ray/DVD combo pack but that is a matter of economics and I’m sure most people plumped for that version despite the fact that it offers only a few more extras and even then only on the Blu-Ray disc, the DVD is exactly the same as the stand-alone version.
So ask yourself: “why should I pay money for a plastic disc with just the movie on it? Why not save my money and download it from the internet? It’s not like there’s a lack of choice there”:
I do not advocate downloading films from the internet. The practice is quote/unquote “illegal” and if the MPAA thinks they’ve caught you, it can be a legal nightmare trying to get it sorted out. If you have ethical feels about it, there are always plenty of free (as in speech) and public domain films out there just gagging for your attention.
The point is, why on earth would I fork over a pile of money for something I can just download from the internet (legality aside)? It doesn’t make any sense to sell films like that any more because there is absolutely no incentive to the public to buy the film. If it came with some kind of extra that I could not download form the internet (read: a physical item) than there is a chance that people would be much more likely to purchase it.
I think that’s something that content producers cannot get their heads around. People no longer consider content a physical good whose reproduction can be controlled. People today (myself included) generally assume that if we can get it from the internet, then it probably should be free (there’s an economics background to this that can wait for another day, but trust me in the meantime).
Just to add insult in injury, there was a time when DVDs came stuffed to the gills with extra features. Since the introduction of Blu-Ray, we’ve seen those features gradually get pulled as the studios have attempted to incite use to get Blu-Rays instead. Unfortunately a new HD TV is a heck of a lot of money to spend and a few extras that I used to be able to get aren’t going to be the deal-breaker for me.
With less features on the DVD and with a nominal difference in price, why the heck would I buy the single DVD? If I just want to see the film, there is a heck of a lot of reasons why I should just go and download it or watch it through other means and I’m pretty sure that’s what plenty of folks are doing to the detriment of the studio and the artist who work in the industry.
“… there is absolutely no incentive to the public to buy the film … People today … generally assume that if we can get it from the internet, then it probably should be free.”
IMHO, the motivation you’re overlooking is *internal*: a moral sense that, if the movie was a quality product, its creators should be rewarded; and moreover, the reward is an economic signal for further quality work to be produced. It’s the same motivation to pay for shareware, PBS/NPR programming, and street performers. You want to avoid an economic “tragedy of the commons.”
I couldn’t agree more with this – ever since the release of Blu-Rays, DVDs now have less and less special features, which have all been moved to Blu-Rays. It’s so frustrating! Although, I have gone and bought the Blu-Ray version of Tangled (thank God PS3s can play Blu-Rays) because Amazon lists it for exactly the same price as the DVD – don’t even know where the logic is with that.