Using Neuromarketing for Animation: Good or Bad?

┬áVia: Fast Company The other night, we watched the Morgan Spurlock documentary POM Wonderful Presents The Greatest Movie Ever Sold. It was an entertaining enough look at how products get into films and how studios use them to help pay for and promote them. Interestingly enough, there was no explicit mention of animation. Not to […]

What If Disney Had Produced Pixar Sequels Instead?

Via: Bob & Rob The answer may be found over on the blog of Bob & Rob, otherwise known as Bob Hilgenburg and Rob Muir, screenwriting duo.The image above is from their version of Toy Story 3. They’re recently been posting some of their work from what was known as Circle 7 over on their […]

Crying at Animated Films

By way of Animated Views I came across this Time article which discussed the tear factor of animated films, in particular Toy Story 3. The reason the article was written in the first place was the rather astonishing number of reports that came out after Toy Story 3 was released in which adults openly admitted […]

Toy Story 3's Record-Breaking Box Office Haul

It hit the news over the weekend that Toy Story 3 is now the highest-grossing film of all time, with $920 million overall in the bank. While it is commendable that it has achieved this level of success, all is not what it appears to be. There is a fairly comprehensive article over on […]

Anomaly Appraisal: Toy Story 3, The Bittersweet Finale

  You know, I’d planned to write an epic, three-part review of the entire trilogy, but the more I reflect on it, it becomes clear that it would not be practical. Comparing a movie made 15 years ago with one from today is kinda cruel in more ways than one, not least on the quality […]

The Toy Story 3 Soundtrack: Where Disney Pinches the Pennies and Leaves You Short Changed

I learned yesterday that Disney plans to release the soundtrack to Toy Story 3 as a digital download only. This is not a good development on a number of fronts. Although I’m risking turning this into a gripe blog (which it isn’t!) it is a shame that Disney have decided to go down this route […]