Using The Croods to Explore Necessary Changes In Key Art

Wednesday, February 5, 2014

Marketing and promotional art is a key piece of the entertainment puzzle and has been a feature of the promotion business since long before film. Film posters are an art in and of themselves, but as Bill Cunningham points out in a guest post over at Truly Free Film, they haven’t kept up with the times.

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The Beatles Rally Against “Piracy” With Animation

Saturday, August 20, 2011

Tip of the hat to Tim Cushing over at Techdirt for pointing out that the Beatles have joined together with the recording industry group Music Matters to create…

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Can Disney Princesses Sell Grapes?

Sunday, April 17, 2011

Someone certainly seems to think so. It’s also nice to see the Mickey Mouse seal of approval of this as a healthy snack and the Disney trademark thrown…

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What Everyone Ought To Know About Movie Promotion

Tuesday, February 22, 2011

A movie lobby card (an old form of promotion) via: Retrospace Most people believe that the cost of a film is whatever the studio says it is. It…

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I Have Arrived as a Blogger Thanks to Despicable Me

Thursday, June 10, 2010

"Nonsense" you say, "surely you’re already a blogger, you’re blogging right now!" This is true, however today I received my first unsolicited e-mail chock full of promotional stuff…

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