There’s Much More to Animated TV Than The Big Guns

The Octonauts (Chorion & Brown Bag Films) via: The BBC

As a subscriber to Animation Magazine, I read a fair amount of news and reviews from the realm of animation. In the course of the 12 months of the year, I receive two issues that I particularly enjoy. The first is the one before the Academy Awards brimming with ads “for your consideration”, which I duly consider just not in the capacity the studios are thinking. The second is the one directly before/after the MIPTV conference in France where hundreds of TV shows are bought and sold to networks all around the world.

What stands out for me is that the issue is a reminder that there are many, many studios and production companies around the world involved in animation. Sometimes we, here in the US (myself included) see to concentrate only on the big three (Nickelodeon, Disney and Cartoon Network) when it comes to animated TV shows.

The latest issue is packed with ads from companies all over the world, with an increasing number coming from the likes of South Korea, China and India. Many more come from the UK, Ireland (I saw Brown Bag Films mentioned) and France. Some of the studios are part of a production team with another company or rights holder whereas others are pushing their own wares in the hope of getting picked up.

The mix is still skewed towards creator-driven stuff, but this being a commercial market, there are plenty of toy-based shows as well. Of course, this segment of the animation industry has been the same for years as independent players are more likely to rely on merchandising to recoup their costs.

As I scan over many of the ads, there are often more than I few that I wouldn’t mind seeing, or at least having a more detailed look at. Many show promise, but there are only a few that will make it through to production and/or broadcast.

I don’t really have much of a point for this post, except that the multitude of ads placed by companies from around the world are a sure reminder that animation on a worldwide scale is still extremely healthy. There is a plentiful supply of shows and the people to sell them, always an encouraging sign. 🙂