Why Does Internet Explorer Have an Animated Mascot?

Tuesday, November 26, 2013

Internet Explorer has a new animated mascot, but why did Microsoft decide to use one at all for a recent Asian commercial?

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Thoughts on Brand Mascots As Characters

Sunday, December 18, 2011

They’ve been around for years and for many, they’re a part of their childhood, or even their entire lives (I’m looking at you, Snap, Crackle and Pop), but…

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