It’s Finally Time to Ignore the Hype

Tuesday, January 10, 2017

Hype and excessive hype surrounds animated films these days. It’s an endless parade of marketing strategy and clever psychological tricks that leaves audiences constantly in a state of…

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Erin Esurance: A Cautionary Tale of Appealing Characters

Wednesday, January 6, 2016

Erin Esurance was a mascot created to sell that most exotic of products: car insurance. She was a radical step away from the more traditional mascots and was…

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The Unusual Release Schedule for Sailor Moon Crystal Will Set a Precedent

Thursday, July 3, 2014

This week sees the highly anticipated Sailor Moon Crystal series begin broadcast. Besides being an entirely new version of the original manga (and not a remake of the original anime), it’s also notable for eschewing traditional licensing-based release models, but interestingly, is not embracing the ‘all you can eat’ type that has defined web-based media. Why might that actually be a good thing, and could it be a model for others to follow?

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Chelsea Football Club & The Simpsons: Cross-Marketing Gone Mad

Monday, March 10, 2014

The Simpsons continues to have a massive presence in almost all areas of pop culture despite being 25 years old and having to work a little harder than in the past. One of the latest efforts involves London soccer club Chelsea and is a real head-scratcher.

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Using The Croods to Explore Necessary Changes In Key Art

Wednesday, February 5, 2014

Marketing and promotional art is a key piece of the entertainment puzzle and has been a feature of the promotion business since long before film. Film posters are an art in and of themselves, but as Bill Cunningham points out in a guest post over at Truly Free Film, they haven’t kept up with the times.

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Did The Marketing Save Monsters University?

Thursday, June 27, 2013

The marketing campaign for Monsters University was undoubtedly novel and innovative but would the film have been as successful without it?

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Critical Thinking About Kids And Online Marketing

Friday, May 17, 2013

A recommendation to read an article that discusses how marketing in kids’ online environment plays upon their trust.

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Yogi Bear and A Lament For Social Marketing Tricks

Wednesday, March 27, 2013

A look at how the celebration of Yogi Bear’s birthday highlights the changes in social marketing of animated TV shows since the internet arrived.

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Are Studios Missing An Opportunity With Their Cartoons?

Tuesday, January 31, 2012

The impetus for this post is this chart, which I found over on 9Gag the other day (just for a few minutes as I needed a quick wind-down…

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When Dual Advertising Makes You Scratch Your Head in Wonder

Tuesday, June 14, 2011

The other day, the girlfriend bought InStyle magazine for the Taylor Swift article. Long story short, she decided to flip through the entire thing with an eye to…

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Can Disney Princesses Sell Grapes?

Sunday, April 17, 2011

Someone certainly seems to think so. It’s also nice to see the Mickey Mouse seal of approval of this as a healthy snack and the Disney trademark thrown…

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