Every fan loves to express their devotion to their favourite show, film, or comic. Now more than ever, they have a plethora of ways of doing so too, which wasn’t always the case. Not only is a wide variety of merchandise available, but it isn’t limited to what’s in the toy aisle either. There is however, one area where current merchandise seems to fail, and that’s when it comes to being appropriate for the workplace.
If we’re being honest, even I wouldn’t have believed that headline if it was written even six months ago. Clearly being only vaguely aware of who Hatsune Miku is wasn’t enough and it took a proper introduction before I ‘got’ her. Of course there’s a lot of appeal to the character of Miku herself, and that forms the basis for many young fans’ devotion. That’s not what makes her appealing to me though; it’s the concept and execution of the character’s role, and what she represents from a business standpoint. To put it simply: she’s the future.