Applying Andrew Reid’s Advocate Advice to Animation

Friday, June 21, 2013

Published a while back was a post over on Fast Company by Andrew Reid that’s all about fans, or rather, fans and influencers and the ease at which…

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Using Neuromarketing for Animation: Good or Bad?

Sunday, August 28, 2011

┬áVia: Fast Company The other night, we watched the Morgan Spurlock documentary POM Wonderful Presents The Greatest Movie Ever Sold. It was an entertaining enough look at how…

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Fast Company Profiles Disney’s Rich Ross (and Misses the Point)

Thursday, August 25, 2011

Fast Company recently ran a profile on Rich Ross, the current head of the Walt Disney Studios (i.e. the division that actually makes the films). The article itself…

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