brands

Yes, the title is a reference to Futurama, as the image above implies.

Here’s a question for you to ponder: live-action films are stuffed to the gills with advertising, so much so, that each crew normally includes a person whose sole job is to ensure that no brand makes they’re way into a film unless they are meant to be there.

It’s a bit crazy isn’t it? Yet such paid product placement helps cover the rather large cost of these films. What’s interesting though, is that you hardly ever see such product placement in animated films.

Sure, you see references to brands all the time, but rarely any explicit mention of one.

It’s a topic I’d like to elaborate on further, and I will, once I see Morgan Spurlock’s new documentary, POM Wonderful Presents: The Greatest Movie Ever Sold.

If you have any thoughts about it now, feel free to add them below. 🙂