Monday, October 28, 2013
The 1989 Batman film was one of the most successful at the time but besides the star names on the billing, was the very brand of the film itself. The Dissolve has a thorough post about how the studio, knowing they had a troublesome film on their hands, took an unusual route to getting the news that a Batman film was forthcoming out there.
Wednesday, September 11, 2013
Disney only releases family-friendly films under the Disney brand yet Studio Ghibli releases all manner of films under their brand. How can they do it?
Monday, January 7, 2013
In a recent post on Cartoon Brew, Amid Amidi makes the case that YouTube’s attempt to create branded, niche “channels” has been ineffective compared to the individual videos…
Saturday, November 17, 2012
The website Brand New is one of my very favourites. Analysing brands, logos and identities is never a dull sport as there is always something to discuss. Seeing…
Wednesday, August 29, 2012
Amid over at Cartoon Brew has an insightful post that looks at Spike Lee and how he has managed to create a personal brand around himself and his…
Wednesday, April 25, 2012
Yes, these are entirely real, believe it or not. Media studies professor and author, Rebecca Hains, came across them at her local Home Depot recently. Kinda reminds you…
Sunday, December 18, 2011
They’ve been around for years and for many, they’re a part of their childhood, or even their entire lives (I’m looking at you, Snap, Crackle and Pop), but…