Equestria Girls Breaks The Law Of Brand Extension

Tuesday, March 26, 2013

Hasbro is creating a spin-off of My Little Pony: Friendship is Magic called Equestria Girls. Here’s a look at why it breaks the Law of Brand Extension.

Read More

Disney Deals To Brides!?

Monday, August 15, 2011

Most companies ignore the Immutable Law of Brand Extension and Disney is no exception. No market is ever too obscure or far-fetched to extend your brand into if…

Read More

Original Content License