Equestria Girls Breaks The Law Of Brand Extension

Tuesday, March 26, 2013

Hasbro is creating a spin-off of My Little Pony: Friendship is Magic called Equestria Girls. Here’s a look at why it breaks the Law of Brand Extension.

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Disney Deals To Brides!?

Monday, August 15, 2011

Most companies ignore the Immutable Law of Brand Extension and Disney is no exception. No market is ever too obscure or far-fetched to extend your brand into if…

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