The video below appeared on my tumblr dashboard the other day and if you remember my post from the other week, you’ll know that there was no way I could ignore it. It’s a (very complete) compilation of just about every form of ident that the UK TV network Channel 4 used for the first 20 years of its existence. At just under half an hour, it isn’t short, but it is somewhat magical to see how animation can form the basis for a strong brand identity and reinforce it hundreds of times a day.