Soooo, you remember when I discussed the “green” marketing for The Lorax? You don’t? It was only last wee…. oh never mind, how about this video below then?
http://www.youtube.com/watch?v=vrvg33vkdFI
Yes, it’s The Lorax, with……a Mazda!
And this is much more than a commercial, for, according to Autoblog, the CX-5 has a starring role in the upcoming film as well!
So along the lines of my first post; is this appropriate, or even a good idea?
Mazda is claiming the car has “Skyactiv” green credentials, but as one of the commentators points out, that’s really just a marketing name for technologies that are already present in many modern cars.
So the link between the two properties is a weak one, but certainly the pairing of a car company and Dr. Seuss has gone well before, right?
So we have a film that’s animated, a car company with no real green credentials (we’re still waiting for a true Mazda hybrid) and a story that’s all about environmentalism but has supposedly been altered just enough that that’s not the emphasis.
Hmmm, I have my doubts.
In the meantime, here’s an example of an animation/auto combination that most certainly makes more sense:
Yes, it’s Misato Katsuragi and her Renault Alpine A310; a Porsche 911 for the more independently minded driving enthusiast and that suits her down to a T.
Dead on, good to see I’m not the only one. I wrote a post on this – in Seussian – from the branding POV. Have a look, if you’re interested! http://bit.ly/AeqsHv
That’s pretty cool Jason! Thanks for sharing 🙂