Are Studios Missing An Opportunity With Their Cartoons?
The impetus for this post is this chart, which I found over on 9Gag the other day (just for a few minutes as I needed a quick wind-down from work!).
What’s the most interesting thing about this graph? Why it’s the slump in the teenage years of course!
What’s really interesting though, is that as far as the studios are concerned, once someone goes over that cliff at the age of 12-13, they never come back. The truth is a bit different though, and it’s perhaps something that studios could do better to market.
We’ve seen the likes of some Nicktoons getting onto DVD/Netflix, but Disney and Cartoon Network are hopelessly behind. We’ve got the PowerPuff Girls and a few single discers from the latter and nothing at all from the former (where’s Kim Possible?).
Some marketer somewhere should be able to come up with the ideal formula for when to re-release older cartoons and cash in on the nostalgia kick.