The Atlanta Braves Oppose Pixar’s ‘Brave’ Trademark Application

Hilarious image shamelessly yoinked from Filmdrunk

I’m really not quite sure what to make of this. According to /film (who got it from Stitch Kingdom), the Atlanta Braves baseball team have filed an objection to Disney/Pixar’s use of the word “Brave” as a trademark for the upcoming film, Brave.

Trademark law make a distinction between singular and plural versions of a word, but that has not stopped the baseball team from claiming that:

that damages will occur as a result of Disney’s trademarks being approved as they have used the singular form before on merchandise and insist it is common for fans, media, et. al. to use the singular form when referring to a single player, whereas the pluralized form refers to the entire team.”

Long story short, they’re saying that by Disney trademarking ‘Brave’, poor Joe Public might get confused between a baseball player and a red-haired Scottish heroine who lives in the middle ages.

Yup, that sure is real confusing, especially as one is an actual, real-life team of people playing sports for money and the other is a fictional character who only exists within the film (and on related merchandise).

There’s no way this objection should fly although, as ever, “discussions are ongoing” between the two parties. So expect an “agreement” to come eventually.

Just what a waste of resources though and it doesn’t exactly put the Braves in a good light either, what with the pettiness of their claim and all.

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